The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Segmentation: A global framework or a local necessity? Case study - L'Oreal
Case study - 42 pages - Services marketing
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
Cultural analysis of France
Essay - 18 pages - Sociology & social sciences
France is one of the 27 member States of the European Union. This means it enjoys the four fundamental freedoms within the European market: freedom of movement for people, money, services and goods. France is located in Western Europe, a developed area with all the necessary infrastructures for...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
Great Britain, the United States and the Commonwealth
Essay - 14 pages - Modern history
The aim of the lecture is to determine whether there is really a special relationship between Britain and the US. It was only in the aftermath of the Second World War that the term of special relationship came to be used to describe the partnership between Britain and America. Indeed, despite the...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...
The Tourism sector in Chile: Chilean economy and Implantation of foreign companies
Case study - 8 pages - Economy general
Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to democracy...
Decision making management: Fully reflected decisions against quick and reflexive actions in decision making
Thesis - 3 pages - Management
Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...
Feasibility of Proposed China-Australia: Free Trade Agreement
Thesis - 6 pages - Economy general
It is believed that it would be highly beneficial for the Australian Government to sign a Free Trade Agreement (FTA) with China. The negotiation of an FTA is a potential win-win situation for both Australia and China. Australia and China share a strong and rapidly mounting economic and trade...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
The instability of the international financial system and the proposals for reform proposals
Dissertation - 193 pages - Economy general
In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...
Pernod-Ricard's International diagnosis
Case study - 42 pages - Services marketing
Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. With 17,600...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global drink...
Global strategy and policy: Hershey's case study
Case study - 25 pages - Business strategy
The Hershey Company, the “largest [North American] producer of quality chocolate and sugar confectionary products,” as of December 2007, had approximately 11,000 full-time employees and almost 1,800 part-time employees worldwide. Today, their company boasts of approximately 13,000...
Restorative justice and the juvenile justice system
Case study - 3 pages - Educational studies
This paper defines restorative justice as a process, facilitated by an objective party that involves victim and offender in dialogue to resolve issues resulting from a crime or wrongdoing. It explains the origins of restorative practices going back as far as 2060 B.C. and the beginning of the...
Canadian policy at the crossroads: Protecting Canada's independence in the age of globalization
Case study - 8 pages - International relations
The foreign relations of Canada are by nature, very much centered upon its southern neighbor, the United States. This is true for both trade and foreign policy considerations. In addition, Canadian governments have also had active relations with many other nations. These relationships have...
Global Festivals: An Overview
Essay - 5 pages - Arts and art history
In today's contemporary times, music festivals are held on every continent, except Antarctica. These numerous festivals that take place across the globe each year, are illustrations of cultural identity, in the host country, and in the collection of foreign artists participating in them. The...
Destination management and destination marketing
Case study - 4 pages - Services marketing
Destination management is the process or ways through which governments or industrial players conserve and improve tourist attractions. This includes not only tourist's sites but also events. Industrial players include Destination Management companies popularly abbreviated as DMC. Destination...
The hand that files the cradle (on Form 1040) A proposal to emulate paid parental leave through the tax code
Case study - 20 pages - Educational studies
“Sarah O. had no paid maternity leave from her college teaching jobs after her first two children were born. She had only about three weeks off, once from a semester break and once by arranging for a substitute. She could not afford to take the unpaid leave to which she was entitled with her...
The Hague-Visby Rules and Its Alternatives
Case study - 12 pages - Educational studies
‘The Hague-Visby Rules 1968 built upon the Hague Rules 1924 and the United States Harter Act 1893. They were intended to balance the competing interests of both carriers and shippers. However, it could be argued that the Hague-Visby Rules 1968 failed to achieve this balance as the rules were...
Companies dividend policy
Thesis - 23 pages - Finance
Dividend policy is one of the most important financial policies, not only form the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Women representation in politics: A comparative approach between France and the Nordic countries
Dissertation - 32 pages - Political science
Nowadays women are increasingly accessing to high political positions in State office. Indeed, three women recently reached the status of Head of State in different countries: Michelle Bachelet in Chile, Ellen Johnson-Sirlead in Liberia, and Tarja Halonen in Finland. Moreover, women play more...
Critical Theory: theatre and post-structuralism
Essay - 6 pages - Arts and art history
Post-structuralism derives from philosophy , ‘ a discipline which has always tended to emphasise the difficulty of achieving secure knowledge about things' (Barry;1995:63) .Philosophical writing, although following the structure thesis, anti-thesis then a synthesis of both, always comes...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in favour of...
What Is Behind That Morning Cup of Joe?
Tutorials/exercises - 8 pages - Business strategy
For many, a morning cup of coffee may be a daily ritual. In today's fast-paced world, many may not even have the time to brew it at home, preferring instead to stop at a coffee shop on the way to work or school. There are plenty of chains in many areas to frequent, especially Starbucks. Some may...
Style vs. Substance in The Sea
Book review - 4 pages - Literature
The Sea is no doubt, a difficult novel to read. John Banville's language can be quite strenuous, and at some times, enigmatic. No major events or plot points seem to occur in The Sea, that is, externally. There is not much of a linear plot, if any. Almost everything that happens in the main...
