Market Analysis of surfwear
Market study - 4 pages - Services marketing
Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young...
Individual Service Logic Reflection
Case study - 2 pages - Business strategy
A few years ago, a French wine producer noticed that in bars, young people were drinking glasses of rosé wine filled with ice cubes. The producer was not convinced by the drink because the water made the wine lose flavor, however, he decided to create a rosé based on this concept...
Youth political participation in the United States
Essay - 19 pages - Political science
Statistical analysis of voting trends in the United States show that after reaching stable levels in 1950, voter participation has decreased significantly throughout the last half of the twentieth century. This trend has been especially noted among youthful voters between the ages of 18 and 34....
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New...
"The Sisterhood of the Traveling Pants," book series; and why it has a deep connection with American teen girls
Book review - 5 pages - Literature
The "Sisterhood of The Traveling Pants," consists of four books. These books have solidified the series as a literary masterpiece that has been heralded as a great work for young people. It has been celebrated as a wonderful literary effort. The books evoke thoughts of serene and...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...
Analysis of Pernod-Ricard
Case study - 7 pages - Finance
In this document, we will develop the various aspects of Pernod-Ricard with particular emphasis on the security industry. This company was chosen because it is listed on the CAC 40, and it represents an interesting topic in its evolution and its various changes and finally it affects us, because...
Resist drug abuse
Thesis - 9 pages - Social, moral & civic education
Resist Drug: it is learned that often, young people and adolescents are introduced to drugs by friends or people they admire. In adolescence, the influence of peers is very strong. Thus, for "being in the loop" to be "cool", they commit acts that they would not have committed...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Discrimination in schools: Race and social change
Case study - 1 pages - Psychology
Despite the 1954 ruling for desegregation following the landmark case of Brown v. the Board, American schools continue to be racially divided at alarmingly high rates. According to research conducted by the Civil Rights Project, levels of segregation for black and Latino students have been...
History of Barbie: Mattel and current controversies
Case study - 3 pages - Services marketing
The iconic Barbie doll was conceived and designed by Ruth Handler, an American woman, who hit upon the idea while watching her daughter playing with infant modeled dolls. Children often gave their dolls adult roles; she quickly suggested to her husband, a co-founder of Mattel, the concept of an...
How to apply for a PhD in Criminology and Sociology
Case study - 2 pages - Educational studies
The team at Kingston University can offer expert PhD supervision across the range of sub-disciplines that comprise contemporary Criminology and Sociology. Our research areas include: Cybercrime; child abuse and trauma studies; victimology; communities and social space; young people...
The Problem of Evil
Case study - 5 pages - Literature
The presence of evil, pain and suffering in the world poses a philosophical threat to the existence of God and is the most persistent argument raised against one's belief. This problem of evil is not that there is evil in the world or the fact that there is no balance between the good and the...
There are several important characteristics and ideal behaviors of youth-sport coaches
Case study - 4 pages - Educational studies
There has been an emphasis of involving the youth in sports. With the over indulgence of the young people in technology, there is an increased stress on young people to involve themselves in sporting activities. Youth sport is a team effort that involves the...
How ethical fundraising is ensured in your organization?
Case study - 4 pages - Educational studies
Catch22 is a national charity with an income of approximately £44m. It has a complex structure based around the local delivery of a range of different services and projects for young people that are not centrally funded, but are financed largely through contracting arrangements with...
Ways couples can seek to reduce taxation liabilities on investments and savings
Case study - 5 pages - Finance
The need for financial security and independence are a predominant concern for most citizens globally. In its very definition the ability to earn and willfully spend one's income is at the core of maturity as defined by social norms. This is also the case for governments and institutions. So the...
Communication & youth
Thesis - 6 pages - Social, moral & civic education
The media view of youth is hardly encouraging. We read about hoodies, ‘happy slapping', teenage pregnancy, drugs, STDs. And these days too, we find part of the world's youth actively turning themselves into would-be suicide bombers. So, why do we get so obsessed about marketing to them?...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
Bilingual English / French Portfolio for the Certificate of Language Proficiency in Higher Education
Tutorials/exercises - 10 pages - Psychology
It's difficult for students to feel comfortable when they discuss mental health. It is recommended to do prevention about mental health and to discuss it in primary school. The Prime Minister promised to educate secondary school staff on mental health, to examine the health services currently...
Heineken marketing strategy and communication mix
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to...
The impact of violence on the mental health of South African Children
Case study - 6 pages - Psychology
Violence as a national problem in South Africa needs little introduction. South African citizens are exposed to daily, sensationalised reports of violence in the media, emphasising this problem's national and international pervasiveness. However, little emphasis is laid on the negative...
Apple's marketing strategy - published: 22/11/2010
Case study - 3 pages - Services marketing
For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding...
The marketing strategy of Durex
Thesis - 15 pages - Services marketing
The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...
Apple's marketing strategy
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its...
Coca-Cola : Brand review
Case study - 28 pages - Business strategy
Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The study...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
Sex Exploitation and Consensual Sexual Activities
Case study - 3 pages - Psychology
One of the major challenges that face decision making in sexual exploitation related crimes is the issue of consent. It is hard to determine when sexual relationship if it was consensual or not. Due to such instances, a lot of public awareness should be conducted to educate the public on the...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
