Rita & Zia - Web marketing
Case study - 12 pages - Business strategy
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the...
International management in the chinese market (2009)
Case study - 9 pages - Services marketing
We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a share of the Chinese...
The information technology system of the company Spreadshirt.net
Case study - 7 pages - Services marketing
Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The...
Google case study
Essay - 6 pages - Business strategy
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage,...
Creating a marketing communication campaign for the entertainment industry
Essay - 6 pages - Services marketing
Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....
Experiences of Apple's symbolic foundations
Thesis - 9 pages - Services marketing
Sparked by a phenomenon that I call “I-culture”; this research attempts, at first, to delineate the contours of the technological culture that Apple attempts to construct through various symbolic approaches. It then explores how people receive these symbolic messages. Finally, in light...
Internet Marketing Strategy Expedia.com and its main competitor Travelocity
Case study - 15 pages - Economy general
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
E -Business Model -La Redoute
Case study - 11 pages - Business strategy
With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
The Bhopal Disaster: A tragedy in the Indian Industrial history
Essay - 18 pages - Modern history
The Bhopal disaster happened in the early hours of the morning of December 3rd, 1984. It is one of the most terrible industrial disaster or maybe even the most terrible disaster that ever happened. It took place in Bhopal which is the capital city of an Indian state called Madhya Pradesh. The...
Understanding Digital Assets - Bitcoin, Blockchains, and Web 3.0
Case study - 4 pages - Digital & e-marketing
The Internet is a growing technology that keeps evolving. Moreover, there are more and more companies and new sites that are added to the Internet with programs and websites and this is why the way the Internet is used is changing, as people learn to adapt to new technologies. The era in...
The Asian cosmetics market: The "Looks.com" case study
Thesis - 2 pages - Services marketing
By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer will be likely to list its products in...
Honors contract: The future of the newspaper industry
Thesis - 3 pages - Journalism
Newspapers are not doing well: circulation is down, staffs are dwindling, and websites are getting more hits than pages are getting turned. The New York Times' website in October 2008 saw 20 million users, while the print product went to 1 million readers (Hirschorn, “End...
Impact of Internet Channel on Auto Insurance Industry
Essay - 22 pages - Business strategy
The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing...
Internet and recruitment
Thesis - 7 pages - Business strategy
In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...
Reebok's case:" In pursuit of generation X"
Worksheets - 5 pages - Services marketing
Nowadays, competition is between companies very important. It is very important to distinguish one's company from the competitors, not only concerning the products but also advertising, in order to seduce the consumers. The brand must be innovative in order to win market share and increase...
PESTEL Analysis - Facebook
Case study - 5 pages - Brand management
What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University studying...
Ryanair: (in) consistency between low fares and high average revenue per passenger
Case study - 2 pages - Business strategy
Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50 times...
Google: a full presentation of the company, its activities and strategies
Essay - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street...
SOPA's effect on the online culture
Case study - 26 pages - Business strategy
Slashdot.org was founded in 1997 by Rob “CmdrTaco” Malda, and is now owned by Geeknet, Inc. Numerous editors and coders run the site. Users can submit a news story through the use of a web submission form, where it will be moderated and edited for proper grammar and spelling. Users...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Communication plan for the online broker 'Binckbank.fr'
Case study - 9 pages - Services marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
Identify the Macro-Environment
Case study - 1 pages - Management
The macro-environment is defined by Hooley, Piercy, & Nicoulaud, 2008 as the “wider social, political and economic setting in which an organization operates.” The prevailing marketing brochure remains to be the corporate website which allows the company to convey its...
Young Vietnamese Attitude towards Online Shopping
Case study - 7 pages - Educational studies
A rise Internet usage can directly be correlated to the systematic advancement of information and technology, which has vastly changed ways in which goods and services are purchased and sold globally. Sellers do not have to display goods on shelves with price tags and hire sales assistants;...
Facebook - Technical Report
Case study - 6 pages - Journalism
The report is about Facebook as one of the major social networking software.The purpose of the report is to describe the effects of the use of Facebook globally mainly concentrating on the communication aspect as demonstrated by Facebook that it is now used a major communication tool. The effects...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...
Why should a company improve its employees' working conditions? Inquiry on Bouygues construction
Essay - 8 pages - Human resources
How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were sure that such a worldwide company would provide...
