Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...
Google strategic management : Internationalization and diversification
Case study - 20 pages - Services marketing
Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is...
Drug related offences
Essay - 14 pages - Journalism
In modern societies it is easy to recognise that consuming drugs is an every day reality; not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or abusing of alcohol for Saturday as a required “Saturday night” obligation. The illegal drug...
Drug related offenses
Thesis - 14 pages - Criminal law
In modern societies it is easy to recognize that consuming drugs is an every day reality. It is not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or excessive intake of alcohol on Saturday as a required “Saturday night” obligation. The...
Study on the effectiveness of corporate education service with comparison between offline and online education service using SERVQUAL model
Tutorials/exercises - 17 pages - Educational studies
In this research, we empirically evaluate the difference between off-line and on-line corporate education services in terms of their service quality levels. Especially, in order to judge the efficiency and effectiveness of the increasingly popular on-line educational service and to provide a...
E-Marketing: Advertising on the internet (Internet advertising)
Thesis - 3 pages - Services marketing
In recent years the Internet has evolved, and with it technologies have matured that have led to an actual rise of the digital economy viz. high-speed powerful computers, standardization of languages and technologies. The creators of information content, administrative and commercials are able to...
SOPA's effect on the online culture
Case study - 26 pages - Business strategy
Slashdot.org was founded in 1997 by Rob “CmdrTaco” Malda, and is now owned by Geeknet, Inc. Numerous editors and coders run the site. Users can submit a news story through the use of a web submission form, where it will be moderated and edited for proper grammar and spelling....
When Skype Enters the French Market...
Market study - 12 pages - Services marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand....
Age verification systems and closed user groups in Germany
Case study - 20 pages - Management
Media accessibility via internet is rapidly increasing within the last decade. Reaching every kind of data,including media content have become easier due to the widespread internet access and fastly improving technologies, especially mobile devices. Likewise providers have found an opportunity to...
Analysis of E-business at Dell, HP and IBM
Thesis - 10 pages - Management
It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...
Analysis of corporate strategy of Google
Case study - 9 pages - Business strategy
The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will...
The Death of the American Dream
Case study - 2 pages - Educational studies
What is the American Dream? There are as many answers to that question as there are Americans and those around the world who look to the American way as a guiding ideal. For some the American Dream might be achieving professional success, others may seek fulfillment in a life of freedom or an...
Privacy and Internet
Dissertation - 25 pages - Civil law
The Internet is a wonderful tool for information and communication but the fact remains that many applications that are related to it latter raises many questions about the protection of the privacy of the user. The computer has invaded our lives, whether in the workplace or at home. At the same...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...
A study on search system for e-learning products
Essay - 5 pages - Computer science
In this paper, we propose the E-learning product search system (ELSS) which can provides high quality information fitted to the learners' demands. ELSS can also provide the accurate information that doesn't contain unnecessary information in mass e-learning products on the internet. Through...
Bank of America
Essay - 17 pages - Business strategy
Background Information History of the Company Bank of America is one of the oldest and largest banks in the United States. With its home office in Charlotte, North Carolina, Bank of America is the third-largest commercial bank in terms of assets. Additionally, the bank originated under the Bank...
The Information Technology Act 2000
Case study - 22 pages - Other law subjects
Connectivity via the Internet has greatly reduced geographical distances and made communication even more rapid. While activities in this limitless new universe are increasing incessantly, laws must be formulated to monitor these activities. Some countries have been rather vigilant and formed...
The Microsoft case
Case study - 19 pages - Economy general
When we talk about tying, it refers to the strategy of a firm that sells two different goods in a consignment. Thus the seller demands that when a consumer buys product A, he must also buy product B. With Windows 95, and especially with Windows 98, Microsoft has tied its Web browser,...
Business Ethics
Essay - 7 pages - Business strategy
Select some recent incident of controversy about “corporate misbehavior” and explain what the alleged ethical abuses were that occurred at the company and what penalties, if any, have been imposed on the alleged perpetrators. (If no penalties have yet been imposed what penalties do you...
Broad review of interface, its micro-and macro-environment, issues for development and potential mechanisms for improving outcomes
Essay - 7 pages - Business strategy
In recent years advancements in technology have revolutionized a number of industries, even those that have been widely established for a number decades. Interface, Inc. has been no exception to this reality. The largest soft floor covering manufacturer and marketer for more than 30 years,...
Organizational behavior and change management at engineering contracting company LLC
Essay - 13 pages - Management
This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The report undertakes the analysis of the...
Ideological Ephemera: Why Zines will survive the internet ?
Essay - 7 pages - Literature
According to some arguments of literary analysis, Zines should have ceased to exist, or at least should be well on their way to a doomed demise, some years ago. The availability and accessibility of blogs, web journals and social networking sites ostensibly offer ample outlets for the...
The case of Google
Case study - 7 pages - Business strategy
Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently, Google...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...
A framework for detection of distributed denial of service attacks
Thesis - 6 pages - Computer science
The increasing popularity of web-based applications has led to several critical services being provided over the Internet. This has made it imperative to monitor the network traffic so as to prevent malicious attackers from depleting the resources of the network and denying services to...
Human resources management in Siemens
Tutorials/exercises - 57 pages - Human resources
The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published in 1776. Over the years, the...
The e-CRM strategy
Thesis - 5 pages - Business strategy
The rise of the Internet has given rise to the existence of paperless client relationship, giving way to the e-CRM. This is a dual commitment towards efficiency and economy. While the client now enjoys multiple ways to interact with the company (letters, outlets, telephone platforms, the...
Threats and opportunities for public relations in online communities
Essay - 5 pages - Journalism
In 1982, the Chicago senior public relations (PR) consultant Philip Lesly wrote: "You won't be able to practice public relations effectively in the last half of the 1980's with just a local phone, a mimeograph machine and postage stamps, as the pioneers of this field did? (Reilly, 1987)....
Business model of the Facebook company
Case study - 8 pages - Computer science
In February 4, 2oo4, Mark Zuckerberg left the prestigious Boston University and along with his roommates , Dustin Moskovitz and Chris Hughes, created the The Facebook. Facebook brings together more than 190 million users worldwide (600 000 new members per day) 70 % of who are from outside the...
Study of the site of Monster.com (2007)
Case study - 9 pages - Services marketing
Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion. According to Patrick Pedersen, director of...
