Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Do Ebooks signal the end for Paper Books?
Case study - 2 pages - Journalism
There appears to be no universal agreement about the inventor of ebooks or the first ebook reader, but the history of devices designed to display books in various formats other than paper dates back to the 1950s, when Memex, a device that stored books photographed on microfilm and displayed them...
A Guide for your first steps in SEO
Thesis - 6 pages - Computer science
The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific...
Leshop.com: financial and marketing analysis
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
Application of Hotelogix PMS to Hotel Fairmont Heliopolis
Case study - 7 pages - Educational studies
The web-based Management Information System (MIS) currently used in the hospitality and tourism industry that is preferred for application to Hotel Fairmont Heliopolis and Towers, Egypt, is Hotelogix; a web-based hotel managements system for small and medium-sized hospitality...
E-commerce safety guide
Essay - 14 pages - Educational studies
Few developments have altered America's lifestyle more quickly and more completely than the Internet. Online access has enabled people from all walks of life to bring entire libraries, entertainment venues, post offices and financial centers to a workplace, to a desktop or to a shirt pocket. The...
E-Commerce in France compared to other developed countries
Essay - 11 pages - Economy general
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
Don't sexualize me: The perpetuation of sexual exploitation via the Internet
Essay - 6 pages - Social, moral & civic education
In 2002 a women's ex boyfriend published her home address on a number of websites, advertising that she fantasized about being raped. Within days men were turning up at her house ready to oblige. In 2003 Immigration agents, investigating cyber crimes, found streams of Web pages with...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
Setting up intranet facilities
Dissertation - 135 pages - Computer science
An intranet is an internal company network that uses the Internet standards of HTML HTTP and TCP/IP communication protocols along with a graphical web browser to support business application and provide department, interdepartmental and company wide communication solutions. An intranet...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Critically review the opportunities and challenges that the Internet had brought to a particular industrial sector
Essay - 5 pages - Services marketing
In 2006, the total e-commerce spending by customers and businesses would reach and even surpass five trillion Dollars according to e-marketer (2004). This astonishing number confirms that e-commerce and e-business must be taken into consideration now by firms in order to be competitive. Even if...
E-Business: Sephora.com
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition Committee in the American...
Increased market awareness to promote a new business plan - Steelroads Inc
Business plan - 8 pages - Services marketing
The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line...
Airline ticketing system
Dissertation - 56 pages - Computer science
Before modern computing, the reservation system was done using manual means. This meant that a person about to travel had to spend a lot of unnecessary time waiting in queues in order to book their tickets. The manual process of reservation was also prone to human errors, which lead to a lot of...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Reebok, in search of Generation X
Case study - 10 pages - Services marketing
Viral marketing comes with Internet through media communication. It finds it's origin at the end of the 1990s, first as a movie channel. The first spreading of viral marketing on web was realized by Loronix Information Systems with the elaboration of 'Bad Day at the Office', a...
Living in a Virtual World
Tutorials/exercises - 5 pages - Sociology & social sciences
If you wanted to meet new people in 1907, you had to go out into the world and talk to them, face to face. This severely limited the geographical size of most people's social worlds as those worlds were limited by how far you could travel. Meeting people was much the same in 1957 as it was in...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Use of SOA and semantics for creating and retaining consistency in loosely coupled systems
Thesis - 5 pages - Computer science
The primary objective of service-oriented architecture (SOA) is to use information technology to address the key goals of business today: innovation, agility, and market value. Agility in SOA is achieved by use of the principles of encapsulation, modularity, and loose coupling. Loose coupling...
An overview of QTP
Thesis - 9 pages - Computer science
QTP is a functional testing tool and product of HP. It contains several features for automating the testing. It is divided into five parts- Test pane, Active screen, Data table, Debug viewer pane, Tool option. Add-in manager is special feature in QTP. Vbscript, Active X, Web are the...
Guns save lives
Case study - 2 pages - Educational studies
There are an estimated 275 million firearms in the United States capable of arming every working age citizen (Engler). There is recent legislation proposed by President Obama to try and ban some of these firearms as well as restrict access to certain accessories to these guns like high capacity...
Blackberry technology
Thesis - 5 pages - Electronics, mechanics, engineering & technology
Mobile solutions are developing and so is its technology. Like the early Web boom, we have the mobile era coming soon. New technologies and new platforms in the mobile world are coming into light. Technology seems to discover into the perspective of fresh innovations and brings the world...
How internet has changed our businesses and career
Thesis - 7 pages - Computer science
Internet marketing services, popularly also known as online marketing, web marketing, i-marketing, search engine marketing or e-marketing is a new age Internet driven phenomenon that essentially deals with marketing of products and services on the Internet. The Internet has opened up a...
The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
Gun control- To pull the trigger?
Case study - 2 pages - Educational studies
Gun rights advocates, or the people who believe laws should not become stricter and changes should not be made on gun use, trust that the greater good of the nation's rests when guns are more commonly used, and are used for the right reasons. As one argument, pro gunners use the second amendment...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
Importance of benchmarking of E-business sites
Thesis - 2 pages - Computer science
Benchmarking is an important activity in the analysis of E-Business web sites. The primary reason being that today E-Business is highly competitive, with customers having lot of options and hence the E-Business web sites have to keep up with standards or else risk losing customers....
