Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
Analysis of the shampoo market
Essay - 8 pages - Services marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Marketing analysis: Unilever
Case study - 8 pages - Business strategy
The main problem that Unilever is faced with is the competitors. The goal of the firm is to help the people look good, feel good and get more out of their lives. The strengths of the product include the natural ingredients and high quality. The weaknesses of the Dove brand include the old...
Financial reporting: The new conceptual framework
Worksheets - 2 pages - Finance
The current framework was approved in July 1989, and was adopted on April 2001 by the IASB. It sets out the concepts concerning the "preparation and the presentation of financial statements" for users external to the company. However, during these last two decades, the market, the business...
Communication Process
Case study - 2 pages - Business strategy
Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses control,...
Beowulf Heroic Code
Case study - 4 pages - Educational studies
Holt & Tom (26) claim that one of the main critical agreements is that Beowulf is a heroic poem from which there is the emergence of the great Geatish warrior as an embodiment of the Germanic heroism characteristics. Beowulf is always on toes to pull out extraordinary courage and strength in the...
Masculinity and the Bush: How Henry Lawson Perpetuates the Concept and Katherine Mansfield Troubles It
Case study - 2 pages - Literature
Henry Lawson's short story “The Drover's Wife,” offers a nation-building image of an Australian bush woman capable of overcoming the hardships of isolation and life on the frontier, while “The Woman at the Store,” Katherine Mansfield's short story offers a more critical look...
Reconciliation of public service neutrality and guarantee of freedom of religion
Case study - 4 pages - Educational studies
The Court then analyzes the values represented by the headscarf. Now, for the Court, the scarf is "imposed on women," and it follows a prescription "difficult to reconcile with the principle of gender equality". But first, it seems quite embarrassing that the Court gives an interpretation of a...
A Critique on Investigation of the coping antecedents to positive outcomes and distress in multiple sclerosis
Essay - 3 pages - Medical studies
Multiple Sclerosis (MS) is a chronic and progressive illness of the central nervous system that damages the brain and the spinal cord. It may take different forms but all disrupt nerve function causing symptoms ranging from mild numbness and walking difficulties to paralysis and blindness. It...
Microfinance: the Challenge of Accessing Global Capital Markets
Essay - 9 pages - Finance
The main theme of this project is the facilitation and development of microfinance, which is the “provision of loans, savings, insurance, payments, and other basic financial services to low-income populations” . The project is dedicated to identifying and evaluating existing options for...
Initiative and Referendum
Essay - 7 pages - Political science
Initiatives and referendums, two words that extremely excite or worry people, but why? Initiatives have the power to place any measure, put forth by any citizen, on a ballot to be voted on by their fellow citizens. This worries some because of the extreme power uninformed individuals can have...
Feral women: Female characters in Wuthering Heights, The Moonstone, and Hard Times
Essay - 10 pages - Literature
Once upon a time, not so very long ago, women had no place within the pages of fiction. Indeed, men were usually the sole creators of literature; women, on the other hand, were silent (those few women who did choose to write were often forced to use a male pseudonym in order to be taken...
The EU Foreign Policy - Myth or Reality?
Essay - 21 pages - International relations
European Union (EU) critics are a very heterogenic group. Amongst them, there are people who think that this organization has too many responsibilities. Sometimes this disapproval is summarized in only one word: ‘Brussels', the city where several institutions of the EU and especially the...
Nokia's corporate communications
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Cause of the great famine and its place in the demographic and migration history
Essay - 5 pages - Modern history
In the 1800s, Ireland was essentially a rural country. Its economy depended only on agriculture, and its industrial system was very weak. Therefore, Ireland was very poor compared with its neighbour, England. It is considered most of all as an island belonging to England and integrated by this...
Caroll Paris
Thesis - 10 pages - Business strategy
The main purpose of the present report is to design a marketing plan for the French ‘fashion house' Caroll who is aiming to enter the growing ‘middle market' in China. In order to design an appropriate marketing plan, several steps have to be taken. We will first present the Caroll...
Victoria's secret
Thesis - 5 pages - Services marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated...
The Gypsies and the Balkans States
Thesis - 8 pages - Modern history
The Gypsies are now recognized to have originated from northern India and to have arrived in Europe around the 14th century. This deprives the Gypsies of an historical homeland and a state able to protect their rights, even outside its borders. Moreover, their immigration in several waves created...
Before teen pregnancy: Contrasting the social capital and empowerment theories
Thesis - 3 pages - Social, moral & civic education
This paper will analyze two human behavior theories. Within this analysis, the discussion will review the history of these theories, their supporters, the stages of acceptance of the theories, and the strengths verses the weaknesses of each theory. Next, the paper will review the social...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
Unilever's European ice cream market
Market study - 16 pages - Services marketing
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
Financial Analysis with reference to Ratio Analysis
Thesis - 14 pages - Finance
Financial statements are prepared for the purpose of presenting a periodical review or report by the management and deal with state of investment in business and result achieved during the period under view. They reflect a combination of recorded facts, accounting conventions and personal...
Marketing plan for Caudalie products in Saudi Arabia
Case study - 55 pages - Services marketing
Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...
The Rubber Company : analysis of change process
Case study - 8 pages - Management
"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...
Democracy in the US Constitution: Representation and the Balance of Powers
Essay - 2 pages - Constitutional law
Although the US Constitution intended to ensure the principles of equal representation and freedom of political expression, the imperfect process by which the document was created resulted in various undemocratic principles that are contrary to the spirit of the given prompt. The Constitution not...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
The financial crisis and its consequences on the German financial system
Dissertation - 27 pages - Finance
The triggering element of the present financial crisis was the real-estate crisis in the United States. The crisis began with certain indifference in 2006, but then it reached its peak during the second semester of 2008. This was when we observed, day after day, a fall in prices of shares,...
Balance sheet of "Safeway Foods" and "Whole Foods" - the U.S. market for organic groceries
Case study - 16 pages - Finance
This report aims at performing a financial analysis of two American food providers: Safeway Foods and Whole Foods and assess the financial strengths and weaknesses of both companies. All the quantitative data in this analysis come from prior years annual reports. The American grocery...
