Analysis of leadership styles
Thesis - 9 pages - Management
Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
Labor and the Russian Revolution
Essay - 9 pages - Modern history
The February and October Revolutions of 1917 were based, in large part, on Marxist visions of class struggle and working class power. Despite not being an industrial power, the Russian working class was significant. Benjamin Nathans sums up the social circumstances of Russia in the late...
The revolt of the Netherlands: Spain's failure to regain control of the Netherlands
Thesis - 3 pages - Medieval history
The rebellion of the Netherlands against ruling Spain was, in the end, a success leading to complete independence in 1648, with the Treaties of Den Haag and of Westphalia. All the Northern provinces of the “Spanish Netherlands” became fully independent, forming the United Provinces. A...
Performance appraisal
Thesis - 29 pages - Human resources
An organization's goals can be achieved when people put in their best effort. Employee assessment is one of the fundamental jobs of HRM, but not an easily on though, unless we know the strengths and weakness of the employee and speed by the area of growth, it is difficult to predict the executive...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
The failure of HP's ERP implementation
Worksheets - 7 pages - Management
In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...
Twingo by Renault, in Japan: A case study
Thesis - 8 pages - Business strategy
Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors,...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...
Keeping the faith
Essay - 4 pages - Literature
Organized religion epitomizes man's need to give order and meaning to his life. Philosophy represents his effort to rationalize the principles of his faith and conduct. Acceptance of God or an all-powerful supreme being who governs the universe remains the cornerstone of most major religions, but...
Mexico's potential for investment
Market study - 10 pages - Economy general
Over the course of the twentieth century, Mexico has undergone notable changes. Although the country is currently mired is social inequality, research on the economic, political and social stability of the country seems to suggest that the country is on its way to quickly becoming a formidable...
Domestic Politics and American Foreign Policy: American & European political culture, an unsolvable misunderstanding?
Essay - 6 pages - Political science
The end of the cold war with the collapse of the Soviet Union enabled the emergence of the United States as a hegemonic power. At this time Realist Theories in International Relations predicted that a counterbalancing coalition should soon be organized. The European Union appeared as the most...
360-Degree performance appraisals: An overview
Thesis - 8 pages - Management
Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader
Thesis - 5 pages - Business strategy
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
Porter's competitive analysis
Thesis - 6 pages - Management
The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was...
Ascertaining the use of agile methodology in Extreme Programming (XP) in the software development industry
Dissertation - 28 pages - Computer science
Software has been division of modern society since previous 50 years. There are many software development methodologies in use. Some companies have their own customized methodology for developing the software but majority of them speak about two kinds of methodologies: heavyweight and...
Financial analysis of Coca Cola Company & Pepsico Incorporation
Case study - 10 pages - Finance
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...
Walmart success story
Case study - 22 pages - Services marketing
The large scale retail sector consists of multiple companies of very heterogeneous sizes. This disparity can be explained by the strategy adopted by certain companies to grow rapidly in order to be a market giant, by implementing waves of fusion-acquisitions, which make it possible for the brands...
Financial Analysis of Amazon and Competitors
Financial analysis - 5 pages - Finance
This report shows an overview of the financial performance of Amazon and two of its closest competitors over the previous three years (2021-2023). The following is an attempt to focus on various key financial ratios that would enable us to appreciate the finance department's strengths and...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
The Google case: Who can dethrone this leader of the industry?
Case study - 17 pages - Business strategy
We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
