The Yuan under the pressure of the International Community Should we revaluate the Yuan?
Essay - 65 pages - Economy general
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement
Dissertation - 114 pages - Finance
Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...
The superiority of the ideology of an activist scope
Essay - 3 pages - Political science
A “strong” quality is necessary for a healthy, competent, and prosperous state. For a state to be strong, it must perform its delineated functions well and a substantial range of responsibilities, which equates to an ideology of a deliberately extensive scope. Political experts...
German vs. Italian nationalism
Case study - 14 pages - Political science
Indeed, in tracing the development of nationalism in the early 19th century, we are confronted with the inherent weaknesses of division, particularism and mass indifference; dubious motives of ‘nationalists' and oft-yieldless attempts to surmount forces of repression- to the point...
Institutional Failures of the Global Environmental Governance
Essay - 42 pages - Ecology & environment
Despite a great awareness of environmental questions from developed and developing countries, there is a degradation of environmental issues and an appearance of new environmental problems. This aggravation of environmental matters is due to the inefficient state of the global environmental...
The democratic deficit and the role of the EU Parliament
Essay - 3 pages - European union
Since the beginning of the 90's and the end of the “permissive consensus”, the democratic deficit of the European Union has increasingly become high on the agenda of scholars and decision-makers. Defined as “the growing dissonance between the essential requirements of modern...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Essay - 9 pages - Management
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
Understanding the 'Different Voice': Toward a theoretical framework of moral reasoning in women
Book review - 11 pages - Psychology
Professor Carol Gilligan originally published her book, In a Different Voice: Psychological Theory and Women's Development, in 1982. The popularity of the book caused the book to go through numerous printings and its reissuing in 1993 by Harvard University Press. Known as the “little book...
Robert Kagan, "Of Paradise and Power, America and Europe in the New World Order"
Book review - 5 pages - Political science
Robert Kagan's Of Paradise and Power was published in January 2003. The book is in fact an extension of the author's article “Power and Weakness” which appeared in the Policy Review in June 2002. In his book, Kagan presents a very interesting point of view. He shows that, whether...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
Articles of Confederation
Case study - 4 pages - Educational studies
Article II played the greatest part in keeping the central government weak from 1783 to 1787. The article required each state to retain its sovereignty, freedom, and independence, all the power, jurisdiction, and right, which were not delegated to the by this United States central government....
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
Henry Mintzberg: Organizational diagnosis
Thesis - 5 pages - Management
Mintzberg's organizational model establishes different characteristics of organizations that determine its configuration. Each organizational form has its own strengths and its weaknesses, it is important to know the relevance of each type of business. In addition, the organization...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Fear of Sin
Thesis - 10 pages - Social, moral & civic education
(King James Bible, Psalms 34:1) With patriarchal systems prevalent in most societies, masculinity is often exalted as a source of universal power. Critics, often focused on the issues of political correctness and moral integrity in such sexist assumptions, never object to the actual existence of...
Investigating the Cybercrimes Related with IOT Based Home Appliances
Dissertation - 16 pages - Sociology & social sciences
This paper covers four areas: introduction, literature review, results and recommendations, and conclusion. In the introduction, the paper delineates its research objective: to identify cyber threats of IoT-based home appliances and to propose actions for their reduction. The literature review...
An overview of the Kronenbourg Brewery
Thesis - 25 pages - Business strategy
With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by this...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
Marketing Audit Report: Case Study of Penton Ltd
Case study - 7 pages - Finance
This report presents an extensive study of the main components and principles of a marketing audit with specific reference to the firm ‘Penton Ltd'. Penton Ltd. is a medium sized DIY manufacturer which has been facing declining profit margins and stagnant sales in recent years. A detailed...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
The party of European socialists and the identity of European social democracy
Essay - 9 pages - Political science
The question wether there is currently something that can be called the crisis of social-democracy is arguable: after all, social-democractic and socialist parties are still the counterpart of Conservatives and Christian-democrats, sharing alternaltively government responsibilities at national...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
The Euro crisis and its impact
Case study - 19 pages - Political science
The Euro crisis is an economic crisis which not only points to the weaknesses of economic integration, but also points at the consequences of poor economic policies at the state level. The aim of this paper is to synthesize literature on the causes, progression and impacts of the Euro...
