Cause marketing: Trend or basic notion of marketing?
Thesis - 9 pages - Services marketing
“1 liter bought, 10 liters extracted in Niger with UNICEF”; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In the aim to understand this phenomenon,...
The trend and growth of video games
Thesis - 10 pages - Social, moral & civic education
The interactive world of video games is growing. The effects of this trend are stretching farther than ever as today's children spend an increasing amount of time immersed in the fantasy world that the game console offers. While many children see little to nothing wrong with this fact,...
Corrections Trend
Case study - 3 pages - Criminal law
With the rise in the inmate population over the past decade brought changes with the types of punishment and has caused an increase in the demand of community-based sanctions. To help with prison overcrowding community-based programs were put in place. Deterioration continues to chastise the...
A study of capital structure trend in the Indian steel industry
Dissertation - 61 pages - Accounting
Capital structure is designed to maximize the value of a firm. However there is no unanimity on the effect of capital structure on the ultimate value of a firm. Various theories hold varied opinions. According to Modigliani and Miller approach value of the firm is created by optimal capital...
The United States and the World: demography and energy in the world as predictable long-term factors
Course material - 11 pages - World geography
The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...
Adidas women: The new trend in the sportswear industry
Thesis - 5 pages - Business strategy
Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in 1948, it...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Human Resources Books that Every HR Professional Should Read
Practical guide - 4 pages - Human resources
The world of HR is constantly changing, and it can be tough to keep up with the latest trends and best practices. That is why it is important to stay ahead of the curve by reading up on the latest HR books. This article will share some of the top picks for HR books that every HR...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
The fair trade trend, an explanation
Thesis - 9 pages - Economy general
The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the profit. The prices and the conditions of purchase...
Risk Management: JCB Case Study
Case study - 6 pages - Management
Every organization obligates its people to understand comprehensively the risks it experiences. This allows the management in reaching informed decisions on how to develop required capabilities to manage the risk. However, the current risk management approaches reveal a tendency to emphasize on...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
Egypt Tourism: Market Analysis Overview and Priority Markets
Market study - 7 pages - Tourism marketing
This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.
Elderly Fashion
Market study - 9 pages - Fashion and ready to wear marketing
This document contains a presentation tackling the elerdly in fashion.
Social listening - Access and Collect web data: Enrich Post data
Presentation - 5 pages - Digital & e-marketing
This slideshow explains how to create an attractive post on social networks.
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Youth marginality in Britain: Contemporary studies of austerity - Shane Blackman and Ruth Rogers (2017) - Offering evidence-based recommendations for policymakers to achieve social justice for young people
Text commentary - 3 pages - Literature
The selected book for review is Youth marginality in Britain: Contemporary studies of austerity by Shane Blackman and Ruth Rogers. This book was published in 2017 and is based on case studies on factors affecting young people in the United Kingdom. The book has 17 chapters written by different...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Global warming and climate change
Essay - 3 pages - Ecology & environment
These are terms used to describe increased earth's temperatures. Human activities and natural occurrences are said to be the major contributors to this increase. Increase in greenhouse gases for example carbon dioxide result to the temperatures increase. The U.S. have been a major contributor...
Sensory marketing: Case study
Essay - 39 pages - Services marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
Analysis of stock markets using GANN studies
Tutorials/exercises - 50 pages - Finance
Tradegen systems is a one stop solution provider and guide to help Indian traders and investors maximize their returns from the markets and create wealth for themselves and their family. Our range of profitable products and robust trading systems together with our principles will help any Indian...
