SWOT Analysis - Emirates
Case study - 5 pages - Tourism marketing
The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Tourist Attractions in the Caribbean
Case study - 3 pages - Tourism marketing
The Caribbean, an enchanting mosaic of islands scattered across the azure waters of the Caribbean Sea, is a premier tourist destination renowned for its breathtaking landscapes, rich cultural heritage, and diverse recreational offerings. This paradisiacal region, with its unique blend of natural...
SWOT Analysis - Qatar Airways
Case study - 4 pages - Tourism marketing
Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Shiroyone Senmaida: Analysis of the Process of Patrimonialization
Case study - 4 pages - World geography
Shiroyone Senmaida represents a major conservation challenge. It is a remarkable cultural landscape whose role is recognized in the transmission of traditional agricultural know-how (UNESCO, 2002). It bears witness to a rich culture dating back over 2,100 years, with traditional customs based on...
Destination Branding & Brand Architecture
Case study - 2 pages - Brand management
Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant market share from;...
Someland's main exports - Analysis
Case study - 1 pages - Business strategy
The chart below gives information about Someland's main exports in 2005, 2015, and future projections for 2025. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Porter's Five Forces - Emirates
Case study - 4 pages - Tourism marketing
Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...
Globalization: Cultural Trends
Course material - 5 pages - World geography
We can talk about brand appropriation: people who can in a way take advantage of this appeal to their own profit without necessarily complain with all the legislation and therefore without cleaning what the brand's owners want to clean. For example, on the street, we can buy a shirt from any...
AFCON 2023: A Celebration of Talent, Diversity and African Unity
Case study - 2 pages - Sports
Excitement is building as Africa prepares to host the 2023 Africa Cup of Nations (AFCON), an event that transcends borders, celebrating not only exceptional football, but also cultural richness and diversity of an entire continent. In this article, let's delve into the importance of the AFCON...
Sample resume for a position as Food & Beverage Management Assistant
Sample letter - 1 pages - Management
This document is a sample resume for a position as Food & Beverage Management Assistant in a luxury hotel.
How can hydropower meet tomorrow's electricity needs?
Presentation - 28 pages - Ecology & environment
The gravity dam, in concrete or stone, is the simplest and heaviest dam. It is vertical in relation to the reservoir and inclined in relation to the valley. It relies only on the ground. Thus, it opposes all its mass to the pressure of water.
Jamaica and its Influence in the United Kingdom
Presentation - 1 pages - International relations
Jamaica, which is located in the Caribbean, has Kingston as a capital. The English is the official language of the country as it has been colonized by the Spanish and the English during the seventeenth century. Today, close to one million Jamaican people lives in the United Kingdom.
How Can a Smartphone Application Generate Money?
Presentation - 1 pages - Digital & e-marketing
NiteLife® is an application I would like to develop for a broad array of smartphone operative systems. The app would mainly be targeted towards tourists and allow them to find all the nighttime entertainment venues in a certain range, such as nightclubs, bars, exhibition halls and theaters.
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and...
Case study: New Frontiers
Case study - 17 pages - Business strategy
G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural...
The business travel industry in Lyon
Essay - 5 pages - Journalism
The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow...
Operational aspects of a hotel and an analysis of the problems encountered
Thesis - 27 pages - Business strategy
To understand tourism we can divide it into two parts or sections, namely the dynamic sector & the static sector; the dynamic sector is concerned with economic activities of the formation of community, motivation of demand and provision of transport. It involves the activities of tour...
New British second homeowners in the French countryside: The Cathar country's case
Case study - 24 pages - Journalism
The study examined the motivations of the British buying a second home in France and more particularly in the “Cathar Country”. The research then focused on their economic impacts on the region, and their integration in the local community. Antagonism of the British second homeowners...
Croatia
Case study - 13 pages - Services marketing
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3...
Hotels: A description various departments in a hotel
Thesis - 21 pages - Management
The term "tourism" originates from the word "tour" and denotes the willingness of a person for visiting a place away from one's own home because of reasons such as to spending leisure time, being on official duty, on medical grounds, etc. This willingness and interest of people in...
Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Tewkesbury Borough - Marketing Communications
Case study - 4 pages - Management
Tewkesbury Boroughis currently characterized by dropping rates of tourism compared to the rest of the country. The rates of tourism have been declining over the last few years in the entire country. However, Tewkesbury Boroughis affected more than the rest of the country. In...
Understanding the problems faced by various departments in a hotel
Thesis - 21 pages - Business strategy
Tourism is one of the world's most important activities, involving millions of people, vast sum of money and generating employment in developing and industrialized countries. Tourism has become the 'World's first largest industry in recent years. It has the highest...
Examining the operational departments in a hotel
Thesis - 13 pages - Management
Tourism is a desirable human activity, deserving the praise and encouragement of people and government. The tourism industry stops not at just attracting people to a desired destination for vacation, but furthers its services by providing transport, accommodation, food, and...
