SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Integrated Marketing Communication
Case study - 6 pages - Journalism
Integrated marketing communication is a term that implies the application of constant brand messaging across a variety of marketing channels. The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing communication in the case of...
Chemical Bank: Implementing the Balanced Scorecard
Thesis - 13 pages - Management
In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform the bank...
Understanding disabled children with regard to their cognitive process and WISC functioning
Case study - 10 pages - Educational studies
Children with who have learning disabilities do face so many obstacles while pursuing their education. Determining the possibility of a learning disability among children becomes a hard task to tackle. Therefore, scholars apply the Wechsler Intelligence Scale as a test protocol; it is commonly...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the...
Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Internet & direct marketing
Market study - 8 pages - Services marketing
The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly consumer needs and attempts. This is an interactive...
Human resource guide for managing the Forensic Certified Public Accountant
Essay - 8 pages - Accounting
Four tools exist, which assist the Human Resource Department in obtaining and informing employees for the position of the Forensic Certified Public Accountant (FCPA). This guide will provide management with the needed tools to contribute to the world of Forensic Accounting. These...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee...
Online help desk
Thesis - 52 pages - Computer science
Online Help Desk (OHD) for the facilities in the campus. This is an Intranet based application that can be accessed throughout the campus. This system can be used to automate the workflow of service requests for the various facilities in the campus. This is one integrated system that covers...
Accounting audit and its Impact on the Financial Balance of the Company - Approaches to assessing financial balance
Financial analysis - 44 pages - Audit
The current financial context, marked by the decline in revenue from hydrocarbons, the main source of funding for the State budget, is reviving the debate on the need to increase the share of ordinary taxation compared to oil taxation. To achieve this, the State has a panoply of tools,...
Recruitment and selection procedure: A look at the Infosys BPO
Dissertation - 56 pages - Human resources
Human Resource Management (HRM) is a management function that helps manager's recruit, select, train and develops members for an organization. According to Edward Flippo: “Personal Management is the planning, organizing, directing and controlling of the procurement, development,...
A study on jeans: A C Nielsen USA
Tutorials/exercises - 51 pages - Business strategy
Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form...
How to set up a plant: The best layout plans
Thesis - 17 pages - Business strategy
Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one, which is both very systematic and cheap. It is arrangement of machines, scientific use of...
Bush's preventive war: Doctrine of mass confusion (Broadening or contortion of the concept of pre-emptive self-defense?)
Thesis - 23 pages - Political science
The debate triggered by the new Bush Doctrine of pre-emptive action lies in the amalgamation between pre-emptive (i.e. anticipatory) and preventive self-defense. While the former finds legal and political basis, the latter is, so far, hardly distinguished from outright aggression. The Bush...
Dynamics and characteristics of language evolution
Thesis - 2 pages - Linguistics & languages
The development of language was both supported by and supplementary to the evolution of “fully modern” human intelligence. Lingual evolution can be divided into its anatomical and social developments, so that there is a distinction between language as an anatomical capacity, and...
Sports sponsorship and indicators for measuring efficiency
Case study - 5 pages - Sports
Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the sports...
CFSP (Common Foreign and Security Policy) and Non Proliferation
Essay - 12 pages - European union
Since the end of the Cold War, the nature and origins of threats on Europe have changed. This evolution of repartition of powers in the world led some countries to develop their defence and military capabilities, whether it concerns missiles, biological or chemical weapons, or the ultimate...
Repositioning juico: Helping recovery in hospitals
Case study - 3 pages - Business strategy
The Juico Company aims to adopt the blue ocean strategy by pursuing differentiation in the new hospitals market segment. The private hospitals will form a new demand for the juice, which will enhance the patient's health. The strategy will create great value for the Juico Company, the hospitals,...
Role of internet in international and global sourcing
Essay - 8 pages - Business strategy
“For most companies, the ‘nirvana' of seamless online sourcing has yet to become a reality.” (Ross Tieman 2004). In fact since the last decade internet has became a major tool of our life, as well as in business. It appeared at the same time when global sourcing had begun to...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Fram communication network
Case study - 10 pages - Management
In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
The modern portfolio theory
Essay - 7 pages - Services marketing
The aim of the Modern Portfolio Theory is to provide to a portfolio owner the tools necessary to implement an efficient and sustainable strategy focusing on minimizing the risk. According to this theory, risk is supposed to be reduced through the choice of a diversified portfolio. In fact,...
Competency mapping in an organization
Dissertation - 43 pages - Human resources
Today organizations are all talking in terms of competence. Gone are the days when people used to talk in terms of skill sets, which would make their organizations competitive. There has been a shift in the focus of the organizations. Now they believe in excelling and not competing. It is better...
Music, emotion and Zipf's law
Essay - 59 pages - Linguistics & languages
The hypothesis of Zipf concerning a universal Principle of Least Effort, manifesting itself in Zipf 's law and modeled by Ferrer i Cancho and Sol´e in a signal-object reference matrix, gave rise to the idea that maybe the elements in music that elicit our emotional responses...
Measurement of pain
Thesis - 9 pages - Medical studies
The pain often makes the patient unfit physically and emotionally by both cluttering and subvert the behavior of the sore subject. The pain prevents you from thinking coherently and induces the patient to seek treatment or relief.According to a reliable model, the pain consists of four...
A high level language abstraction for reconfigurable computing
Thesis - 7 pages - Computer science
The gain of SVC depends upon the type of reactive power load for optimum performance. As the load and input wind power conditions are variable, the gain setting of SVC needs to be adjusted or tuned. In this paper, an ANN based approach has been used to tune the gain parameters of the SVC...
Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...
