Managerial economics focusing on cost and revenue analysis
Thesis - 19 pages - Economy general
Health service providers have to carefully manage the use of scarce resources while meeting a growing demand for services and rising expectations for quality. Conducting cost and revenue analysis can greatly increase a managers' understanding of the factors that affect resource use, including...
A study on customer relationship management
Tutorials/exercises - 58 pages - Business strategy
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an unwieldy process...
The measurement of information technology literacy: A case of Thai graduates
Tutorials/exercises - 6 pages - Computer science
The main objectives of this research are to develop a measurement tool for determining information technology literacy (ITL) and to assess the ITL of Thai graduates. ITL in this study is categorized into three components: fundamental knowledge, skills, and applications. The study consists...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Digital society
Course material - 33 pages - Sociology & social sciences
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....
Developments in management and organizational thinking
Essay - 4 pages - Management
In the era of the mass production from 1945 to 1980, companies were directed to produce identical products, with hierarchical structures, all in a stable environment. In the present “era of information”, companies must produce products with dynamic structures in a turbulent environment...
Customer relationship management's approach to create, adopt and redefine the marketing strategies
Thesis - 17 pages - Management
The intensity and the traffic in competition is on the rise ever since the idea of globalization was adopted. One cannot deny the fact that the ever changing customers attitude, behavior, shift in needs, tastes and other variants are making life more challenging for a marketing manager. In this...
A study of the power press
Thesis - 17 pages - Physics
Press is a tool used to work on sheet metal to convert its shape to the required item. Power presses are used for producing large quantities of components quickly, accurately and economically from the cold working of mild steel and other ductile materials. The components produced range...
Customer Relationship Management and the call centers
Tutorials/exercises - 60 pages - Management
Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer service, field...
Distributed Software Development Change Management - Literature Review
Case study - 12 pages - Management
As a result of globalization efforts, software development projects have been distributed geographically all over the globe, which characterizes Distributed Software Development (DSD). Global software development, a kind of DSN, is described by software development stakeholders who are globally...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Basic concepts of CRM
Thesis - 23 pages - Management
Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers' needs and behaviors...
Business intelligence
Presentation - 47 pages - Computer science
This presentation tells about business intelligence. It begins with evolution of BI, tools used and a pictorial representation of its services. It then moves on to a precise definition of Business Intelligence warehousing concept and its features. Next it explains data warehouse...
Analysis of Nespresso's targets - published: 29/09/2010
Essay - 8 pages - Services marketing
The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
The impact of internationalization strategy on management control system
Essay - 16 pages - Management
In an increasingly global economy, corporations need to develop more and more efficiency and reliable management control system (MCS) in their home countries, but also in their subsidiaries abroad. This study analyzes the effects of an internationalization strategy on the management control...
The SKF group
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
Clustering of self organizing map
Dissertation - 31 pages - Physics
This project is based on the research work on the clustering of Self Organizing Map. SOM is an excellent tool, which is utilized to visualize the properties of data. The number of SOM units is larger than it is clustered in similar group. Use the SOM for clustering data without knowing the...
GIS training: Distribution system management
Thesis - 30 pages - Electronics, mechanics, engineering & technology
Reliable and sufficiently detailed data is required to facilitate decision making in all activities and Distribution System Management. Controlling costs improve efficiency and reducing down time has become essential for a utility in order to be successful in the highly competitive environment of...
Some aspects of agile manufacturing: A review
Thesis - 4 pages - Business strategy
The journey of manufacturing from the job shop to mass production has evolved several tools and techniques. However, today before the world of work, globalization and ICT have posed severe challenges like how to meet unpredictable and continually changing market demands for product and...
How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...
Strategic management: A look into Porter's five forces
Thesis - 10 pages - Management
Since the mid twentieth century, strategy has been spreading worldwide (Bracker, 1980). Nowadays, the strategic management require much more than the operational management tasks. According to Johnson & Scholes, “Strategic management includes understanding the strategic position of an...
From habitual problems to a systematic approach for problem solving
Thesis - 7 pages - Management
The current presentation- the systematic approach for problem solving. Starting from identifying the habitual problems in an organization, this leads to the awareness to the areas of concern. Then, performance measure is assigned to monitor the habitual problems. It aims to be a tool to...
The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
How to improve a company's visibility on the web?
Practical guide - 6 pages - Digital & e-marketing
Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that...
Porter 5 forces model: critical analysis
Worksheets - 2 pages - Services marketing
The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
