Role of advertising agencies in global marketing
Thesis - 5 pages - Services marketing
Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money...
Work experience report : Philips
Essay - 45 pages - Services marketing
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other information. In this...
Repetition, Re(-)presentation and Interpretation in Beckett's Shorter Plays
Essay - 6 pages - Literature
When one reads Beckett's works for the first time, one cannot but be stricken by the overabundant repetitions the text is replete with. There seems to be a real compulsion of repetition in various forms- in Beckett' plays. This is most evident in his shorter works. During this seminar, we...
Martini: An international drink
Thesis - 20 pages - Services marketing
Martini, Sola & Cia was founded in 1863 in Torino by Alessandro Martini and Teofilo Sola. The company became Martini & Rossi in 1879. In 1922, it again changed its name to Martini. It retained the name of Martini & Rossi in the United States because Martini is the name of an American cocktail....
Advertising and branding in society
Essay - 6 pages - Services marketing
While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon walking through the doors of Caleruega, the...
Asking questions about the popular sphere, media and democracy.
Thesis - 7 pages - Journalism
An important question, right now, according to a recent Globe and Mail article, as well as chatter heard recently while riding the grid-lock streets listening to a taxi driver's radio, is if daily newspapers collapse, is this a sign that democracy is in trouble? Perusing the numerous blogs of...
Market driven Journalism
Essay - 5 pages - Journalism
The effects of market driven journalism on the fourth estate are questionable at best and disastrous at worst. In market driven journalism, “viewers and readers are transformed into customers, news into products, and circulation or signal areas into markets” (McManus, 1). A prime...
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
Media Ethics, Accountability Systems-Theory of Media Gate keeping
Case study - 3 pages - Management
This paper will show that the role of ethics determining the content of media outlets is dependent on social demands. Ethics are present in every social function. They dictate the modes of communication and their application based on the propriety and social structures. Media ethics are a...
The impact of mainstream media in various fields
Thesis - 3 pages - Social, moral & civic education
The mainstream media claims to be free and independent, objective and neutral. A closer look suggests that they too often behave like the lapdogs of plutocracy. The major new media or press consisting of newspapers, magazines, radio, films and television, are an inherent component of...
Popularity of tattoos growing in American culture
Case study - 6 pages - Educational studies
The word "tattoo" stems from the Tahitian word “tatu”, meaning “to mark or color [the skin]” (Webster, 1913). A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's skin....
The phenomenon of fandom: Refuting the view that consumers of mass media culture are passive cultural dopes?
Thesis - 4 pages - Social, moral & civic education
In the last century television, film and video came to dominate the mass mediated world and increasingly continues to do so today with an abundance of entertainment being brought into the homes of millions of people globally provided by the culture industry. A popular and traditional view...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Let's Talk About Girls: The Negative Impact of Feminism on Modern Society
Essay - 12 pages - Social, moral & civic education
On June 28, 1998, Ally McBeal graced the cover of Time magazine; not in the name of television or Hollywood or fashion, but in the name of feminism. According to The American Century Dictionary, feminism is the advocacy of women's rights and sexual equality. So how does an upper-class...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
Dragon ladies and China dolls: Images of Asian American women in American film
Essay - 6 pages - Film studies
The image of Asian American Women in film has undergone many changes from the 1920s to today. With stereotypes such as “dragon lady” and “china doll” and the practice of yellow-face, Asian American actresses had plenty of obstacles in the world of film. Actresses such as Anna...
Cultural project: Museums in Bradford
Essay - 13 pages - Journalism
Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900). During this period, Bradford has become very rich...
Aggressiveness and violence in humans and its relation to the upbringing
Case study - 12 pages - Psychology
Aggression is a common behavior in humans. It is not necessary to regard aggressiveness in a person as a bad quality for it has been found to be necessary in animals and is a part of nature. The more aggressive animal in a species is generally more successful, powerful and gains control over...
A study on event management
Thesis - 23 pages - Services marketing
Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest growing businesses worldwide. Entertainment...
A comparative analysis of nation state media access as a global welfare dilemma
Thesis - 5 pages - Journalism
One can define media as communication vehicles designed for mass transmission - including newspapers, magazines, television and radio. This definition allows for media to include such entities as K-12 schools, internet blogs. However, this paper will focus on the four media forms noted in...
Reginald Rose biography
Thesis - 4 pages - Literature
Understanding Reginald Rose's life goes a long way toward understanding the recurring themes within his work. Indeed, most biographies on Rose focus almost exclusively on his work. Considering how prolific of a writer he was, it is safe to say that in many respects his life and his work were...
Sex and the media
Thesis - 3 pages - Social, moral & civic education
The average American child views about 4 hours of T.V. a day, and the average adolescent views about the same (Boyd & Bee, 284). It has been proven that the average American adolescent will view nearly 14,000 sexual references a year, and 66% of adolescents say they are influenced by...
News as a Form of Crime Fiction
Case study - 3 pages - Literature
Knowledge regarding crime is heavily derived from news sources such as newspapers and television news programs. The pervasiveness and perceived omniscient state of the news leaves the consumer vulnerable to the media's distortion of events. Crime as depicted through the news does not...
Promoting, Sponsorship, Use of Celebrities and Social Advertisements
Case study - 3 pages - Educational studies
A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce higher mileage...
Home Box Office (HBO): HBO strategy
Thesis - 8 pages - Business strategy
Home Box Office (HBO) is a U.S. television channel. It has served as a model for Canal (the French T.V. channel) in France, creating a culture of pay channels, placing the film at the heart of its bid. HBO focuses its programming and television broadcasting on a series that creates...
Internship report in Locatel France (2009)
Case study - 11 pages - Services marketing
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...
Who's the Fairest One of All?
Tutorials/exercises - 5 pages - Journalism
The mirror is quite an interesting and useful tool; they allow people to see themselves in great detail and in ways one would never imagine possible. This greater perspective of oneself is very important for various reasons that run the gamut from physical aesthetics to inspecting oneself for...
The Female Gender Role in the Media An Analysis of Three Studies
Essay - 3 pages - Psychology
In the United States of America, the media plays a gigantic role in the life of every man, woman, and child. No one can escape the media, for our life has become based around it. Televisions are being built into cars, the internet is full of advertisements, the radio is constantly blaring...
