International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...
Market research: Godefroy Diffusion, Denmark (2007)
Market study - 10 pages - Services marketing
The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand of insurance...
South Korea: An Electronics Industry
Thesis - 6 pages - Economy general
On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...
Beyond the Borders
Essay - 9 pages - Business strategy
Lars Inman needs to turn RLK Media around in twelve months. With no marketable product on the table, his only option is to get their new iVid gadget in the market. He is faced with the decision whether to in-source or contract out its software development. This paper explores the different...
With their backs against fort walls a soldier's-eye, view of the siege of Zeelandia
Book review - 25 pages - Literature
On February 17th, 1662, in the stifling, humid chill of Formosa's cold season, they marched. Despite being deathly sick, injured, partially starved and otherwise exhausted, the 400 to 500 men of the Dutch East India Company remaining in the garrison of Fort Zeelandia marched to the beat of...
The rise of greater China
Thesis - 6 pages - Social, moral & civic education
The 1980s represents a significant shift in national policy within the People's Republic of China (PRC) in the movement away from Communist ideology toward a new form of “market socialism” which has resulted in intensive economic growth, foreign investment, and political influence for...
Sino-Vatican Relations: Past, Present and Future
Essay - 6 pages - Modern history
This past Easter Sunday Pope Benedict XVI sent a letter to the Catholics in China which provided long-requested guidance to Chinese bishops in the country. The Pope outlined his opinions on how to respond to illicitly ordained bishops, as well as how to strengthen ties with the Patriotic...
China & Japan
Essay - 8 pages - International relations
Sino-Japanese relationships are very complex. Historically, both countries have known a kind of “Golden Age” when they dominated the Pacific region. Before the arrival of the Europeans, China was dominant. Then Japan modernized a lot during the Meiji Era (1868) and became superior. Even...
African Conflicts in International Relations - China in Africa : Political or Economic interests ?
Essay - 5 pages - International relations
China's involvement in Africa cannot be reduced to only one dimension. It would be an oversimplification to label the Chinese interests on the continent as either political or economic solely: these two aspects often constitute two faces of the same coin. China's increasing engagement in...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
Carrefour in China
Case study - 42 pages - Services marketing
"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...
The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
Was there ever any realistic chance of an accommodation between the United States and the People's Republic of China in 1949/50?
Essay - 6 pages - International relations
In early 1949, China was a nationalist country, ruled by Chiang Kai-shek and sustained by the United States. At the same time, the Chinese Communists were rebelling and ruling large parts of the country, and were constantly progressing. It was obvious that they were soon going to rule the...
Communism and it's success in China
Case study - 23 pages - Political science
Communism is an ideology that seeks to establish a classless, stateless social organization based on common ownership of the means of production. It can be considered a branch of the broader socialist movement. Communism as a political goal is generally a conjectured form of future social...
Firm characteristics and stock return
Essay - 5 pages - Finance
“What determines stock returns?” Although the answer to this question has been much sought by researchers and investors, most studies to date are empirical in nature and provide a very limited view of the problem. The general findings are that certain firm characteristics do have an...
Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
The importance of plastic money in today's scenario
Dissertation - 69 pages - Finance
Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the thriving economy which led to a large increase in...
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Dissertation - 40 pages - Finance
The intention of this research was to examine the impact of Foreign Institutional Investors (FII) on the Indian National Stock Exchange (NSE). To achieve the aims, the following objectives have been determined to study how FII plays an important role in National stock exchange; to study the...
Risk management in the asset management industry (risk measurement techniques): An evaluation of 'value at risk' tools
Tutorials/exercises - 112 pages - Finance
This Report is divided into two parts. Part I is introductory in nature containing brief profiles of global and Indian mutual fund industries, risk and the mutual fund industry, theoretical aspects of risk management process and various concepts associated with measurement of risks in...
Key success factors in retail industry
Case study - 28 pages - Business strategy
The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize more deeply...
How important is innovation in obtaining sustainable performance?
Case study - 6 pages - Educational studies
Economic globalization has promoted the increase of goods and services in the different parts of the world. These previous regions, which were unrelated from one another, are now linked thanks to the different companies that have entered. Today, companies from North America may be competing with...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in developed countries....
Foreign institutional investors and the stock exchange
Thesis - 28 pages - Economy general
India has struggled financially since independence, experiencing slow economic growth and economic setbacks due to climatic extremes or political disturbances. The country has been gradually transforming its economic base from agrarian to industrial and commercial. Under British rule in the 19th...
Repositioning McDonald's brand image
Thesis - 6 pages - Business strategy
Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to engage UK consumers...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
Why is China so competitive? Measuring and explaining China's competitiveness
Essay - 36 pages - Economy general
In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention that...
Japanese manga international influence on comics and animation
Essay - 4 pages - Arts and art history
“Manga” is the Japanese word for “comics” and is written the same in plural and singular forms. Manga does not represent comics in general but comics originating from Japan. Manga has substantially influenced the international market of comics and animation. Artists from...
How the Korean War started
Thesis - 5 pages - Modern history
The war in Korea was the first war waged against an aggressor state by the United Nations in the twentieth century. It was unlike any other major conflict in that there was no formal declaration of war to mark its beginnings and no peace treaty to mark its end. Casualties for the Korean people...
