Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Services marketing
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
The provision of welfare in the United Kingdom
Essay - 9 pages - Political science
Among all the typologies, which exist within Welfare States, most authors classify the United Kingdom as a 'liberal state'. For example, Titmuss sees the United Kingdom as a 'residual model of social policy', where the needs are met by the state only when the private market and...
What is meant by the acid rain game? Describe an efficient strategy for tackling this transboundary pollution problem
Case study - 4 pages - Educational studies
In this essay I will outline what acid rain is in terms of its causes and effects. In this context I will then explain what is meant by the acid rain game and its implications. I will then outline an efficient strategy for tackling this transboundary problem. Finally I will offer a possible...
Intercultural management : Ikea case study
Case study - 20 pages - Management
The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...
The national minority of Finland
Thesis - 9 pages - Social, moral & civic education
From a foreigner's point of view it was so interesting to learn about the minorities in a country which is not your motherland. Since immigration it is such a touchy issue in France we wanted to know a bit about how Finland copes with it? Thus, we wanted first to deal with that...
New ways of promoting gender equality
Thesis - 14 pages - Sociology & social sciences
This paper provides an overview of gender inequality comparing Europe and North America through media perspectives and company front runners within each region. It will provide an analysis of the methods used by companies and how actions are successfully carried out. As well it will discuss the...
Segmentation: A global framework or a local necessity? Case study - L'Oreal
Case study - 42 pages - Services marketing
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
Comparative international accounting systems and practices
Essay - 26 pages - Accounting
There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an important extent in countries where, for example, the...
A study on Ikea's strategy
Tutorials/exercises - 18 pages - Business strategy
The main Ikea's service is to provide all consumer design furniture at a low price. IKEA entails a qualitative change by making design and practical products at the same price than the basic one. IKEA creates something new by creating new processes through innovative design, production,...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
Management at Ikea
Case study - 30 pages - Management
Almost everyone has had an experience of a visit to an IKEA store. Every day, 1 million visitors frequent these stores. What hides behind this yellow and blue logo? What makes it so typically Swedish? To answer in a simple succinct and synthetic way about these interrogations within a framework...
On-site waste water treatment in Sydingosby
Essay - 16 pages - Ecology & environment
The project site is a farm located in Sydingösby. The Gunnarsson family is living here. Carina and Stefan have two children. Stefan works at the farm while Carina works at SLU. This site has already a system for waste treatment, but it is not satisfying and not sustainable. Actually it does not...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Knowledge, growth without scale effects, and the product life cycle
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...
The Jews of Denmark and Norway: A comparison of fates
Thesis - 6 pages - Modern history
“Having developed along parallel lines in many areas, the Nordic countries appear as an entity instead of as separate, sovereign countries. The differences of the nations, however, show up clearly when one investigates the fates of the Jewish populations in the respective countries during...
The European employment strategy - published: 11/05/2009
Thesis - 21 pages - European union
The European Union is the most accomplished multinational organization in the world. Since it's beginning in 1950, with the European Coal and Steel Community, the European Union has been integrating more and more, becoming a unique. The European Union was at first, based on economic performances....
The SKF group
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
Intercultural management: cultural differences in IKEA's business
Case study - 7 pages - Management
Globalization is today part of most companies. If they want to become more influent, they have to enter new markets and open new subsidiaries. But for this, they have to study the market well that they want to enter because there can be some economical, political and cultural differences. This...
The European project of ecotaxes
Essay - 12 pages - Economy general
In October 1991 the European Commission sent the Council a draft action program called the European project of environmental taxes that encouraged members of the European Union to introduce environmental taxes. This project was a sustainable development policy to tax the polluters to make them...
The sociology of housing and the housing problem
Essay - 9 pages - Social, moral & civic education
At its most elementary level, housing serves as shelter, offering protection against inclement weather and victimization by street crime. Housing fulfils other functions as well. It is typically a significant economic investment, for households as well as builders. Residents also tend to hold...
Gender equality and employment in the European Union
Essay - 29 pages - European union
Gender equality is among the fundamental principles and the common values of the European Union. In the 2nd Article of the Treaty of the European Community, it is even mentioned as a “task” to perform for the Community, and again in Article 3(2) TEC. But two questions already appear:...
The history of the Mediterranean 1798-1956
Tutorials/exercises - 24 pages - Medieval history
The history of the Mediterranean region deals with the interaction of cultures and people of the lands surrounding the Mediterranean Sea which was the central superhighway of transport trade and cultural exchange between diverse peoples. This history is important in order to understand the...
In which way can the Esping-Andersen theory help us into doing a comparative analysis of the European social systems?
Essay - 6 pages - Social, moral & civic education
Europe is facing major changes at the beginning of the 21st century. Many consider the 19th century as savage industrialization's one. Liberalism largely evolved in the 20th century as evidenced by the fantastic pace of growth of welfare state in many countries in the 1960s and the 1970s. Indeed,...
Denmark: National Plan for Tourism
Case study - 18 pages - Economy general
The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....
Absolut Vodka brand mangament
Case study - 25 pages - Brand management
Absolut Vodka is a reference in the premium vodka sector. If the product is more than 100 years old, on the contrary the brand is a recent creation. The 17th of April 1979, Ahus, little Swedish village located at six hundred kilometers of Stockholm, is living without being aware of it an...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...
How the Georgian and the financial crisis stress the main difficulties and changes that the European Union is facing nowadays?
Essay - 9 pages - European union
The financial crisis that we are facing in the present scenario is said to be the worst since World War two or even since the great depression. We can't compare our situation to the one in 1929 but we have to be realistic that the crisis is a global issue. We are now far away from the German...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
