Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
The wellbeing of afghan refugees in Sweden
Dissertation - 65 pages - Psychology
It is traumatizing to become a refugee, not in the sense of insane, frantic or deranged, but in terms of feeling out of place, misplaced or a being cast off. The identity of refugee is narrowed to an Immigrant, delineated by the term category. The reality of a refugee is inverted the moment...
An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to...
On why I may move to Sweden, on for once, listen to the French
Thesis - 2 pages - Social, moral & civic education
The United States, in comparison to other industrialized countries, often falls far behind in statistics in terms of healthcare. For example, according to our Central Intelligence Agency, the United States ranks 44th with infant mortality, trailing far behind countries such as Sweden and...
A Comparative Analysis of the Welfare States of Germany, Sweden, and the United States
Essay - 12 pages - Economy general
A welfare-state is a state in which organized power is used to provide social services to a society that cannot provide these things for itself through market-based transactions. Studying the welfare-states of Germany, Sweden and the United States will provide us a valuable perspective in...
Organizations inter-cultural negotiation - Brazil, Sweden and Indonesia
Essay - 9 pages - Business strategy
Today we live in a world where there is increasing competition and market saturation. Indeed to remain competitive, the companies must adopt several strategies such as: internationalization and diversification. The internationalization consists in extending on overseas markets. That makes it...
"Laundry Terror": The laundries in Sweden
Thesis - 3 pages - Journalism
For most exchange students their first experience in the laundry room is one of confusion and bewilderment. What is the sign up sheet for? It is only after we are taught by someone that we are able to adhere by the laundry rules. There was one story in particular that inspired us to choose...
Gender related differences in patterns of employment in Sweden, and the effects of the parental leave in a woman's employment
Essay - 15 pages - Human resources
Sweden is very often taken as a model when a conversation comes to any gender or equity related question. It is said to be, not without any reason, one of the most if not the most advanced country in the world as far as equality of chances or the cause of women are concerned. Tough, it had...
The Media Welfare State
Case study - 7 pages - Journalism
The media system (referring to the entire media in a country, the ownership structure, interest groups, which give the media sector an identity) of the Nordic countries can be defined as the coexistence of a strong development of mass circulation newspapers, an historical role of media connected...
What were the three main challenges in achieving your objectives in the multilateral negotiation exercise?
Tutorials/exercises - 2 pages - International relations
Multilateral negotiation occurs usually between three or more parties which debate on several subjects in the aim to reach an agreement which would be acceptable by everybody. As said Saadia Touval in his article titillated "Multilateral Negotiation", multilateral negotiation is most of the time...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
Trade unions in Northern Europe
Essay - 11 pages - Economy general
Among the five countries where the unionization density is currently the highest in the world, four are Nordic European ones. Sweden (78%), Finland (74.1%) and Denmark (70.4%) constitute the group of the most unionized countries, far beyond Belgium (55.4%) and Norway (53.3%). Austria is...
Differences and similarities among the contemporary security policies in Nordic countries
Essay - 9 pages - Political science
“Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control.” This statement could summarize the geopolitical situation which has shaped the security...
The Swedish model and the European integration
Thesis - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since that time Sweden is part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? It is linked to the special...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Ikea culture
Essay - 6 pages - Services marketing
Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and wealth. In these societies equality and...
IKEA in China
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Services marketing
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's...
Presentation of the IKEA international group
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he...
Internationalization with a concrete example of the IKEA group
Case study - 70 pages - Finance
In specialty marketing and strategy management, in order to acquire the basic knowledge necessary for any manager, we studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thus, by using personal research and theoretical concepts seen in class,...
Environmental, economic and social impacts of Cruise ships in Stockholm
Case study - 20 pages - Management
Sweden is a country located in the Northern Europe. Its capital is Stockholm. The city is situated near the Baltic Sea therefore it is accessible to holiday cruise liners as well as other maritime traffic making the port one of the busiest in terms of traffic among other Scandinavian...
Women representation in politics: A comparative approach between France and the Nordic countries
Dissertation - 32 pages - Political science
Nowadays women are increasingly accessing to high political positions in State office. Indeed, three women recently reached the status of Head of State in different countries: Michelle Bachelet in Chile, Ellen Johnson-Sirlead in Liberia, and Tarja Halonen in Finland. Moreover, women play more...
Establishment of the Swedish organizational model in France
Thesis - 9 pages - Business strategy
IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...
Describe the influx of foreign-labor migrants to Europe and the consequences for the welfare state in Western Europe
Case study - 6 pages - Educational studies
In Europe, the second half of the 20th century was a period of major change in all aspects of social life. It was marked by economic, social and demographic changes. Migration movements since 1945 have had an especially marked effect, both on the existing population and on newcomers, which...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Global industry study: Hennes & Mauritz (H&M)
Essay - 11 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...
Global industry study : H&M
Case study - 22 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
