The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company....
Fair trade, from purchase intention to action, what solutions? The case of Alter Eco
Case study - 4 pages - Green marketing
The Hamon law of 2014, as well as the Macron law of 2015, defines fair trade. It is about ensuring relations with producers in southern countries gathered in structures with democratic governance. The sustainability of the commercial commitment, the payment by the buyer of a remunerative...
How to manage people in this challenging environment?
Dissertation - 5 pages - Human resources
Over the years, motivated by the performance of companies such as Facebook, Google and Uber, many entrepreneurial-minded individuals began to bank on this business model because they envisioned the potential for profitability and the low initial apparent complexity of its structure. However, in...
Export-Import Audit - Norm
Presentation - 10 pages - Audit
Norm at a glance... - New company founded in 2019 in Belgium - Site : http://www.norm.shoes - Created by 3 sneaker-addicts friends - Sustainable shoes, t-shirts and bottles - All products are designed with the concepts of reduce, reuse and recycle
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the...
The Ethical Finance Between Paradigm and Paradox
Dissertation - 84 pages - Finance
Linked with morals, with deontology and right, ethics is a reflection towards the research of the Good, a moving concept by essence. What deserves, nowadays, such an imminent questioning on ethics? Because of the increased pressure of the governments, increasing awareness of the organizations...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
The State of the Questions Regarding Human Rights and Development in Chile, a Developing Country
Case study - 8 pages - International economy
As part of our research, we undertook an in-depth study of a specific subject that captivated us and aroused our keen interest. This research turned out to be an exciting exploration, as it enabled us to deepen our knowledge and develop expertise in a Chilean particular field. Chile represents...
International operations management: global operations management strategies
Case study - 10 pages - Management
According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
Financial Statement Analysis - BMW
Case study - 12 pages - Finance
The Liquidity and Solvency section aims to analyze the financial situation of BMW through two different perspectives: Firstly, by analyzing its liquidity, which indicates the ability to pay its short-term liabilities, and secondly, by evaluating its solvency, which indicates the ability to pay...
Water and Power: A Californian Heist - Marina Zenovich (2017) - The Access to Clean Water in California
Artwork commentary - 3 pages - World geography
California, a state known for its sunny weather and lush agriculture, is facing a water crisis that threatens its very survival. "Water and Power: A Californian Heist" is a documentary that exposes the shocking truth behind this crisis, revealing how corporate greed and political corruption have...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Corporate Social Responsibility (CSR) and Human Resources
Case study - 3 pages - Human resources
In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...
Rural Educational Setting - The Implementation of Artificial Intelligence in Future
Dissertation - 7 pages - Educational studies
The emergence of AI in rural educational contexts represents a case in point, since the challenges of AI implementation are more pronounced in these settings. While AI has fantastic potential to transform the education process by providing individual experience, automating administrative tasks,...
Unraveling Urban Transformation in Atlanta's West End - Gentrification, Policy Forces, and Inequities
Case study - 4 pages - Urban planning
The changes in the urban landscape display the complexity of economic, social, and policy factors that play a role in shaping the cities. Such complex interrelations befell the West End in Atlanta, once a lively, predominantly African-American neighborhood. Today, another case of gentrification,...
Creating and Developing a Suasion Planning Program to Foster Inclusivity and Reduce Turnover in the Workplace
Dissertation - 3 pages - Human resources
The high rate of team member turnover is a common problem that permeates not only diverse but also vast organizations, causing huge operational setbacks and financial burdens to these institutions. The chaos brought by constant changes among staff members weakens organizations in several ways,...
Alternative sources of energy: a detailed presentation about the why, how and when
Presentation - 13 pages - Ecology & environment
This document is a PowerPoint presentation about alternative sources of energy: what are they exactly, why do we need them, how do we find or create them? What is the future of alternative sources of energy?
Press release - H&M's commitment to ecology
Case study - 1 pages - Communication
Write a fictitious press release about an ecological action carried out by a ready-to-wear brand.
ESG Reflective Report
Case study - 3 pages - Business strategy
In an analysis entitled "Risk-return performance of optimized ESG equity portfolios in the NYSE" written by Javier Lopez Prol and Kiwoon Kim and published in 2022, the authors find that High ESG optimized portfolios have lower returns and volatility than lower ESG ones (Prol & Kim, 2022). In this...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
Ocean Acidification
Presentation - 3 pages - Ecology & environment
When I started this course, my knowledge about ocean acidification was superficial, and I needed a clearer understanding of this comprehensive topic. The course on ocean acidification left a mark on my knowledge about this urgent global problem. Before beginning my college years, I needed more...
Roles and Talents of Probation Officers
Case study - 2 pages - Sociology & social sciences
In the old days, penalties of imprisonment and floggings were the hallmarks of PO harshness; infractions resulted in fines and imprisonment. Now, it is a "coaching" model, a team-working approach, where the PO and offender support each other to promote a change of behavior (Lovins et al., 2018)....
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...
Green marketing - How to integrate environment inside companies?
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
