Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in favour of...
Knowledge, growth without scale effects, and the product life cycle
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea...
Development as Growth: Macro Theories of Economic Growth
Course material - 10 pages - Economy general
Why do some countries have much higher levels of income per capita than others? Why do some countries grow (in terms of their output or income per capita) faster than others? From a public policy perspective: what are optimal policies to promote growth? Growth depends on two processes: the...
The Lego Group - SWOT analysis and sustainable development strategies
Case study - 3 pages - Brand management
In 1932, the Lego company was founded in Denmark after the carpenter Ole Kirk Christiansen lost his job and started building wooden toys in Billund. In the years that followed, Kirk Kristiansen's family transformed their small workshop, where they produced small wooden objects, into a large,...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
Economic Growth in Nigeria and Its Impact on Human Development
Dissertation - 51 pages - Economy general
Despite its significant economic growth and status as a major economic power in Africa, Nigeria faces numerous challenges. Over-reliance on the oil and gas sector, corruption, and poor resource management have prevented the country from fully realizing its economic potential. In terms of the...
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
SWOT Analysis - SANOFI's change initiative
Case study - 3 pages - Business strategy
By modifying its supply chain and Doliprane production methods, the company could position itself as a leader in sustainable development in the pharmaceutical sector. In particular, it is adopting a new type of packaging based on sodium alginate. This material, derived from algae, decomposes...
Research on Apple individual working
Case study - 7 pages - Business strategy
Over the years, branding and product differentiation approaches have emerged as powerful platforms to generate and sustain competitive advantages of the organization. To an extent, this approach yields sustained success for the organization in the form of large market share, profitability...
Porter's Five Forces - Zoom
Case study - 5 pages - ICT marketing
Zoom is a mobile application that saw the light of day in 2011. It is a messaging and videoconferencing application, available on all devices, regardless of the operating system or format (smartphone, tablet, computer). Accessible anywhere in the world, it is mainly used by professionals in the...
Term Paper: GPS Phone Case
Business plan - 28 pages - Business strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore...
Porter's Five Forces - Samsung
Case study - 4 pages - ICT marketing
When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...
Porter's Five Forces - Coca-Cola
Case study - 5 pages - Brand management
Coca-Cola is one of the world's largest food companies. Initially founded in 1886 and originally from Atlanta, the group arrived in France in 1919 and was offered, for the first time, in a café in the capital in 1933. The success was almost immediate, Coca-Cola having acquired worldwide...
Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces
Case study - 5 pages - International marketing
Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
The Spirit of Development: Dreams and Projects
Course material - 7 pages - Economy general
A framework frames the vision of an environment, and in the case of development, the framework also has implications on what to do about what we are seeing. The word development has multiple meanings and understandings and there are different theories about how we bring development about. We need...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...
Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
The company's strategic diagnostic tools - Toyota SWOT analysis
Course material - 3 pages - Marketing theories
In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
A business plan outlining an idea for the creation and running of a catering firm
Business plan - 9 pages - Management
This plans main aim is to provide a strategy, which enables the start up and running of a successful catering firm. The value proposition for this project is customers will use this catering firm because all the food used to make meals will be organic offering the customer a healthy way of...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...
When Skype Enters the French Market...
Market study - 12 pages - Services marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
