Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning
Case study - 7 pages - Services marketing
Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...
Physical Activity
Presentation - 43 pages - Medical studies
Regular physical activity is an important component of a healthy lifestyle. In the 1980s and 1990s, a large body of epidemiologic and clinical evidence linked regular physical activity with a variety of health benefits. Although the strength of the data supporting these associations...
Neuronal Plasticity
Tutorials/exercises - 2 pages - Psychology
Synaptic plasticity is a property of adult as well as developing or young cortex, and reflects how synaptic strength changes with experience. Its relevance to psychiatry is seen in the course of the illnesses psychiatrists treat. Clinical research supports the notion that psychiatric...
Mexico's potential for investment
Market study - 10 pages - Economy general
Over the course of the twentieth century, Mexico has undergone notable changes. Although the country is currently mired is social inequality, research on the economic, political and social stability of the country seems to suggest that the country is on its way to quickly becoming a formidable...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Essay - 9 pages - Management
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
Understanding the 'Different Voice': Toward a theoretical framework of moral reasoning in women
Book review - 11 pages - Psychology
Professor Carol Gilligan originally published her book, In a Different Voice: Psychological Theory and Women's Development, in 1982. The popularity of the book caused the book to go through numerous printings and its reissuing in 1993 by Harvard University Press. Known as the “little book...
Performance appraisal
Thesis - 29 pages - Human resources
An organization's goals can be achieved when people put in their best effort. Employee assessment is one of the fundamental jobs of HRM, but not an easily on though, unless we know the strengths and weakness of the employee and speed by the area of growth, it is difficult to predict the...
360-Degree performance appraisals: An overview
Thesis - 8 pages - Management
Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...
Victoria's secret
Thesis - 5 pages - Services marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated...
Improving Vichy Sun Care sales for teenagers and young adults
Thesis - 13 pages - Services marketing
The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed the...
A study on GE's business strategy
Tutorials/exercises - 40 pages - Business strategy
GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...
Strategy trend analysis in Indian IT industry
Tutorials/exercises - 44 pages - Business strategy
India, the world's largest democracy with world's second highest population after China and 7th largest area is also one of the fastest growing economies in the world. India's richness and diversity of culture, geographic and climatic conditions, natural and mineral resources are...
Inventory management in Dr Reddy's Laboratories Ltd
Dissertation - 40 pages - Management
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a business...
Mechanical Engineering - Introduction to types of chains and chain manufacturing process
Thesis - 12 pages - Management
Simplex roller chain is mean of single strand industrial roller chains which are functioned in the range of ¾” to 2” in BSS and ANSI. Duplex Roller chain is a mean of double strand industrial roller chain which is functioned in the range of ¾” to 2” in BSS and ANSI. Triplex...
The Black Pages book review
Book review - 3 pages - Literature
In the poem “I hope You Believe Me”, Heru strives to teach about the oppression faced by people of African descent through metaphors. Heru's poem has three strengths. It is provoking, articulate and subtlety reflects on various black thoughts on oppression. The poem is provoking...
Porter's competitive analysis
Thesis - 6 pages - Management
The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was...
Unilever's European ice cream market
Market study - 16 pages - Services marketing
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
Financial analysis of Coca Cola Company & Pepsico Incorporation
Case study - 10 pages - Finance
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...
Alibaba business values
Case study - 10 pages - Economy general
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...
Porter 5 forces model: critical analysis
Worksheets - 2 pages - Services marketing
The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and...
Heineken company: Value Based Management
Case study - 20 pages - Management
The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...
Marketing Case Study: Kempinski
Thesis - 7 pages - Services marketing
Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town which is...
SWOT Analysis - Veolia
Market study - 10 pages - Business strategy
The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the water...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
The luxury industry
Market study - 31 pages - Business strategy
Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...
SWOT Analysis - Fitbit
Case study - 5 pages - Sport marketing
The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
