Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
Entrepreneurship: Case studies
Case study - 3 pages - Management
Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
Financial Analysis of Amazon and Competitors
Financial analysis - 5 pages - Finance
This report shows an overview of the financial performance of Amazon and two of its closest competitors over the previous three years (2021-2023). The following is an attempt to focus on various key financial ratios that would enable us to appreciate the finance department's strengths...
Facing an Uphill Battle: Running Fitness
Essay - 4 pages - Journalism
When Ana Pichrtova talks about mountain running her eyes light up; she can't disguise the pure joy that these trail treks bring her. “I just love it! I love the trails, I love running- that's it!” Pichrtova exudes. Most elites, like Pichrtova, know the benefits of training on arduous...
Material management, concept and handling in Parle India
Tutorials/exercises - 39 pages - Business strategy
Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new manufacturing and distribution systems, and...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
The Amnion
Tutorials/exercises - 3 pages - Medical studies
The amnion at term is a tough and tenacious but pliable membrane. It is the innermost fetal membrane and is contiguous with the aminonic fluid. This particular avascular structure occupies a role of incredible importance in human pregnancy. In many obstetrical populations, preterm premature...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
The Danone group: An overview
Case study - 25 pages - Management
Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Reflective Report on Business Law
Case study - 4 pages - Management
This business law assignment required that, in a group of 3 or more, we carry out a research on a topic in business law and prepare a PowerPoint presentation that we would later present. We had a maximum of 4 weeks to do the research and prepare the presentation. Initially, we were 4 members in...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
Financial Analysis - Vinci & Bouygues
Thesis - 20 pages - Finance
The following report presents the financial statements of two leading French construction groups: Bouygues and Vinci. With the help of several economic and financial metrics, we will analyze and assess the companies' strengths and weaknesses and give an objective opinion to potential...
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
SWOT Analysis - McKinsey
Essay - 3 pages - Services marketing
For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT...
Analysis of assets for the SME sector
Thesis - 29 pages - Finance
The Small and Medium Enterprise Group (SMEG) segment is one of the highest contributors to the financial wealth of the THE Bank, and in the context of an aggressively expanding Commercial Bank focusing on consumer credit, it assumes great significance in overcoming the three main challenges that...
Fear of Sin
Thesis - 10 pages - Social, moral & civic education
(King James Bible, Psalms 34:1) With patriarchal systems prevalent in most societies, masculinity is often exalted as a source of universal power. Critics, often focused on the issues of political correctness and moral integrity in such sexist assumptions, never object to the actual existence of...
Final report on tea pot and cup design for elderly people with arthritis
Thesis - 6 pages - Services marketing
This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging populations. There already exist new, innovative...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
Vegetarian and vegan: Living without meat
Thesis - 24 pages - Medical studies
Being vegetarian or vegan is nothing extraordinary, what is difficult is to take the step to have the energy, strength of character to stand out from the current majority and fulfill the daily difficulties associated with their choice. The difficulties are not, contrary to what many may...
Stability of composite plates - a study using artificial neural networks
Thesis - 11 pages - Computer science
Prediction of stability and buckling strength plays a vital role in determining the safety of the structures at design loads. The analysis of composite plated structures being anisotropic in nature is more involved. Artificial Neural Network (ANN) has been found to be a tool, which can...
Henry Mintzberg: Organizational diagnosis
Thesis - 5 pages - Management
Mintzberg's organizational model establishes different characteristics of organizations that determine its configuration. Each organizational form has its own strengths and its weaknesses, it is important to know the relevance of each type of business. In addition, the organization...
Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
Through the ages
Thesis - 3 pages - Literature
The passage of time influences everyone in one way or another. In her novel, Mama Day, Gloria Naylor illustrates the strength and importance of the connection between ancestry and the present. The title character Mama Day (Miranda) finds personal strength and wisdom through her...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
