Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
The strategy of Apple's music industry - published: 27/01/2011
Case study - 4 pages - Business strategy
"The Great Transformation" is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitalization and sharing of the latter appears to be the trigger for a crisis of global magnitude of this sector. Demonized by the record companies, the...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group...
The Nestlé group and its strategy
Case study - 8 pages - Business strategy
Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...
The strategy of Adidas
Case study - 26 pages - Business strategy
This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain competitive...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
Costs and strategy management
Case study - 5 pages - Management
I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Presentation - 40 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Apple's marketing strategy
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
The Strategy of the EADS group
Case study - 4 pages - Business strategy
The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded...
The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
"Unmasking Zara!" - Analysis of the sales strategy of the Zara group
Case study - 6 pages - Services marketing
This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global drink...
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Analysis of the strategy of Air France - KLM (2009)
Case study - 6 pages - Services marketing
Pierre Henri Gourgeon, the current CEO of Air France, explains the success of the functional group on three main axes: a balanced and diversified operation, in Hub, an international alliance. These axes are the basis of the strategy of Air France KLM. In a sluggish economy, Air France-...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
The Strategy of the Danone group
Case study - 8 pages - Business strategy
Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...
Dubai-Land: Christian Perdier's strategy
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
Chanel global strategy: Mix marketing
Case study - 10 pages - Services marketing
The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...
