Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....
Oral Assesment - Human resources planning, strategy and practices
Presentation - 27 pages - Human resources
This document contains three presentations treating three human resources subjects. The first presentation answers the following questions: How can companies attract, retain, motivate, and manage Gen Y and Z? The second presentation answers the following questions: What is HR planning? Why is it...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period,...
What corporate strategy to overcome the Indian food regulation issue?
Case study - 6 pages - Business strategy
The document is a presentation answering the following question: What corporate strategy to overcome the Indian food regulation issue? The study is based on the company Nestlé and its Maggi products.
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Complete SEA strategy
Tutorials/exercises - 2 pages - Business strategy
The SEA strategy will enable OBBA to position itself at the top of the results for high-conversion keywords.
Data Drives Decisions: How Analytics Brings Intelligence to the Business Strategy
Essay - 2 pages - Business strategy
Statistics and data analytics are closely related but sometimes work differently. Statistics provides data analysis with a methodology that includes techniques for accumulating, arranging, compendium, and interpreting data structures. (Levine, D., & Stephan, 2014). For instance, employing...
Global Strategy in Enterprise Operations - Unilever
Case study - 5 pages - Business strategy
A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating...
How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?
Essay - 3 pages - Human resources
In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human...
Legal practices for small businesses - IP protection strategy
Course material - 2 pages - Internet and digital law
IP protection strategy is deep-rooted action that requires extensive planning, and establishing ongoing follow-up systems. Ongoing audits of intellectual property assets, being ahead of updates in legal changes, and active enforcement should be done to access the maximum value of IP...
Corporate Strategy
Presentation - 18 pages - Business strategy
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Cyklop's HR strategy
Case study - 4 pages - Human resources
Two strong elements characterize the company in its contextual dimension: the organizational environment, which can be defined as all the elements external to the organization, and its general environment, which includes sectors that may not have a direct impact on the company's daily...
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
Social Media as a Strategy for Protest Movements in an Era of Government Control - Hong Kong And Sudan Case Studies
Dissertation - 11 pages - Sociology & social sciences
By facilitating instantaneous global communication among geographically dispersed audiences, digital media has fundamentally altered information production and dissemination processes. As a result, more people are able to access information and news, which may be a powerful instrument for...
Career strategy with an International Business master's degree
Business plan - 12 pages - Marketing theories
I am currently in my last year of the International master's program as a multi-skilled salesperson with the company BURDIGALA in Bordeaux. My missions in the first year were to take care of all the marketing and communication parts (creation of events, creation of flyers, communication on...
Total Spring Strategy - RBV
Case study - 2 pages - Business strategy
This document is aimed at collecting information on TOTAL SPRING (Total group) and analyzing its strategy in the power retail sector in France using the RBV framework.
Renault's strategy
Case study - 4 pages - Automotive marketing
Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production...
How to Manage Great Resignation - The Economist (2021) - How Firms can Rethink their Recruitment Strategy for Keeping their Workforce in Place and Motivated?
Text commentary - 4 pages - International economy
This article from The Economist was edited approximately one year ago (late November 2021), two years after the pandemic crisis. Economies are impacted in many ways. First of all, human resource managers have to reinvent their job. For two years, the job market has been struggling due to the...
Quality vs. Quantity: Creating a Content Strategy in 2019
Text commentary - 1 pages - Marketing theories
In this video, we hear a talk by Gary Vee in Melbourne about strategic content in 2019, and especially on the debate between quality and quantity.
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Business strategy in hospitality and tourism - The Ritz-Carlton group
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period,...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....
Human Resources Management strategy: Training - 3 articles review
Law article commentary - 2 pages - Human resources
Training is a central human resource management practice that underscores the value of employee development. While staff training is not a mandatory requirement, it demonstrates the organization's commitment to quality production to surpass market expectations as part of a company's...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
Strategy and Business Policy - Amazon
Case study - 3 pages - Business strategy
The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...
