The strategic implications of branding in the international telecommunications industry
Thesis - 6 pages - Services marketing
Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...
Strategic management: Ryanair
Case study - 12 pages - Management
Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
Strategic marketing: In-N-Out-Burger
Market study - 19 pages - Services marketing
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
Strategic management: Celerita Inc. case study
Case study - 13 pages - Management
Celerita is a leading firm in the enterprise network optimization industry, offering solutions for businesses to accelerate and enhance the existing computer network. Celerita has always been in the top 6 leaders on the market, but its position become more and more uncertain. In fact, because of...
Critical evaluation of the significance of PEST factors in organizational strategic planning
Thesis - 5 pages - Management
PEST factors refer to the political factors, economic factors, societal factors and technological aspects that determine the outcome of business prospects in organizations. It is always important for a business entity to carry out an assessment and evaluation of its market positioning strategies....
Deductions and Recommendations for Apple Inc.'s Entry into the Syrian Market
Case study - 8 pages - Business strategy
Apple, Inc. is a world leader in technology, renowned for its creative design of products and services. Beyond a global presence in more than 100 countries and Apple Inc.'s product line consisting of iPhones, MacBooks, and information technologies services like iCloud and Apple Music, the...
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
Understanding strategic decisions and impacts on service innovation
Thesis - 6 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
FedEx strategic analysis
Dissertation - 32 pages - Business strategy
FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...
Easy Jet, Strategic management project
Essay - 12 pages - Business strategy
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...
Final Strategic Analysis Report BIC
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
Lockheed Martin Corporation: Strategic analysis
Case study - 23 pages - Business strategy
Lockheed Martin is a multinational aerospace manufacturer and advanced technology company formed in 1995. Company's headquarter is located in Maryland, and Robert J. Stevens is the current CEO and president of the firm (“Lockheed Martin,” 2009). Lockheed Martin's major operating units...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Thesis - 18 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
ElBulli case: Recommended strategy for ElBulli over the next five years
Thesis - 6 pages - Business strategy
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
Management and operational and strategic decision - Lehman brothers (2007-2009)
Case study - 4 pages - Business strategy
On September 15, 2008, Lehman Brothers declared bankruptcy. With USD 639 billion in assets, nearly USD 619 billion in debt and 25,000 employees worldwide, Lehman was the fourth-largest investment bank in the United States. Given its financial strength, far superior to those of Enron or WorldCom,...
The Home Depot, Inc - Strategic audit
Thesis - 9 pages - Business strategy
The Home Depot Inc. is a success story of three men creating a new business that redefined the industry. By 2000, the company had reached $40 billion in revenues faster than any retailerhadin the US history. The founders then left the management of the company in the hands of Robert Nardelli,...
Google as an organization and evaluating its strategic management
Essay - 8 pages - Business strategy
Executive Summary Google is perhaps one of the most successful dot.com companies of the new millennium. Although the company was developed during a time when the popularity search engines had not yet peaked, Google managed to find innovative and creative methods not only to make search engines...
Evaluation and recommendations in terms of the five functions of human resource management: The case of Accenture
Case study - 9 pages - Human resources
The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy” say Johnson and Scholes (2002: 419). With 178,000 people in 49...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
The strategic audit of Harley-Davidson motor cycles
Case study - 25 pages - Finance
It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
