"Nespresso, what else? " - A strategic analysis
Case study - 30 pages - Business strategy
During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted coffee...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups...
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader
Thesis - 5 pages - Business strategy
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual...
Hewlett-Packard's strategic audit
Case study - 11 pages - Business strategy
This is a comprehensive business policy and strategic management case study that includes the company, Hewlett-Packard's (www.hp.com), fiscal year-end (October 2007) financial statements, competitor information and more. The case time setting is the year 2008. Recommend a three-year...
Reasons for doing qualitative research into strategic decision-making process
Tutorials/exercises - 7 pages - Business strategy
Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most...
Internal communication: A strategic marketing communication framework
Thesis - 12 pages - Services marketing
Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasizing the role of effective and strategic internal communication to the success of the organization. This paper briefly positions internal communication and within its scope, analyses the...
Strategic analysis Sanofi-Aventis
Case study - 23 pages - Business strategy
On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...
Strategic management: Robin Hood case study
Case study - 5 pages - Management
Robin Hood and the Merrymen are facing the problem of not having enough supply of resources to meet the demands of their expanding organization. Their current strategy is to rob from the rich and give to the poor. They are looking at revising this strategy in order to find another way to get...
Strategic Analysis of HR for Alcatel-Lucent: A merger facing HR & management culture issues
Dissertation - 11 pages - Human resources
In this document, we focus on the analysis of the human resources function of a huge company, which is unique because it is in the perspective of a merger between Alcatel and Lucent. We have first presented an overview of the merger to position the sector, and concluded this part with a SWOT...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Services marketing
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Strategic Analysis of the BIC Group
Case study - 11 pages - Business strategy
The BIC Group is a publicly traded company, founded on October 25, 1945, under the name of PPP (pens, mechanical pencils and accessories) by Marcel Bich with the help of Edouard Buffard. The company launched the BIC Cristal pen. The company grew rapidly abroad, especially during the 50s, and...
Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6
Thesis - 3 pages - Business strategy
This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that may...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Human Resources and strategic tools
Case study - 8 pages - Human resources
The management of jobs is a tool that is used for managing human resources. It consists of the projection for the medium and long term needs and staff resources of an organization. It is composed of qualitative approaches of management planning skills and workforce planning. The management of...
Lee Cooper: Internal and external recommendations for changing its image
Case study - 8 pages - Services marketing
For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now seeks to give a...
Information technology and strategic management
Thesis - 23 pages - Management
Strategic management is defined as “the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization”. The formality of strategic Management systems vary widely among companies. Formality...
Strategic management with reference to BritCo Hotels
Thesis - 6 pages - Business strategy
Recent studies in the field of strategic management indicate that there is ? lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement ? strategic plan although they do have positive intention in order to execute...
Strategic Human Resource Management - Southwest Airlines
Case study - 4 pages - Human resources
"Human Resource Management (HRM) is a strategic approach to managing employment relations which emphasize that leveraging people's capabilities is critical to achieving competitive advantage, this being achieved through a distinctive set of integrated employment policies, programs and...
Alitalia Airline : Strategic option
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external...
Strategic management at Qatar Bank
Thesis - 6 pages - Finance
QNB is one of the highly successful banks in Qatar with strong presence across the country. It has the largest network of branches inside the country as well as outside the country. The bank has shown considerable improvement in its performance over the period of time mainly due to the correct...
Strategic planning at United Parcel Service
Case study - 3 pages - Business strategy
This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Applied Memory: The Role of Strategic Outsourcing in Supply Chain Management
Thesis - 45 pages - Logistics
The current political and economic scenario presents tremendous opportunity for companies to benefit from a higher growth potential in international markets due to economic globalization and hyper-liberalization of trade. World trade has multiplied through a series of economic agreements and...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Study of Zara's strategic positioning
Case study - 3 pages - Business strategy
Zara, the Spanish Inditex Group subsidiary, started its international expansion in 1988 in Holland where the first overseas store was opened. Since then, the company has continued its international expansion exponentially to be present in 33 countries on three continents with more than 1,080...
Strategic management, development strategies and analysis of Quicksilver
Case study - 25 pages - Business strategy
The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader...
Brand analysis and recommendation: Carlton Draught
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
A proposal for improving the existing strategic quality management framework that is already in place in GE
Essay - 6 pages - Business strategy
The central goal of this investigation is to provide a strategic quality management (SQM) implementation plan for an organization. General Electric has been selected as the organization most in need of this type of program. Although the organization has a long history of implementing Six...
