Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
CaptureWizPro Version 3.5: User manual
Tutorials/exercises - 28 pages - Computer science
CaptureWizPro is a versatile software application that can be used to capture anything on your computer screen. The application offers an easy way to capture images, scrolling pages, audio and video. Even difficult-to-capture items like the contents of scrolling screens, drop-down lists, tool...
The need of customer relationship management (CRM) to succeed in the world of business
Thesis - 26 pages - Business strategy
A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
K-Swiss Inc: Case study
Case study - 7 pages - Business strategy
The juggernauts of the sneaker industry go to great lengths to advertise their products to their loyal customers, but sometimes their marketing strategies overshadow the truth behind their products. Brands such as Nike, Reebok, and Adidas possibly garner the most consumers than any other shoe...
Case study: Marketing strategy of Air Arabia
Case study - 7 pages - Business strategy
When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....
A project report on Bosch
Case study - 60 pages - Management
MICO Nashik also abbreviated as MICO/NaP in the Bosch World, is one of the four pillars of MICO and Bosch Group in India. The company is situated in city which is one of the holy cities of India and is full of natural resources and manpower. This has contributed in the development and growth of...
Relationship between strategic planning and SME success: Empirical evidence from Thailand
Thesis - 7 pages - Management
The role of small and medium enterprises (SMEs) is becoming increasingly prominent throughout the world. Thailand is no exception. SMEs in Thailand represent over 90 percent of the total number of entrepreneurs in nearly all business sectors, and employ over 60 percent of the labor force....
Angelical ventures
Thesis - 5 pages - Business strategy
Venture capital is an alternative lending mechanism available to business conglomerates across the world. It is a viable option when bank credit is difficult to obtain because of the risk involved in the nature of the business or novelty in the concept of the business as a whole. The investors,...
Nintendo and gaming
Thesis - 3 pages - Business strategy
The complete name of the company that manufactures the popular game Nintendo is Nintendo Company Ltd. It was founded on September 23rd 1889 (The date shocked me too) by Fusajiro Yamauchi and is located in Kyoto Japan and the name, when translated to English, reads, “Leave Luck to the...
Apple case study - published: 29/09/2010
Case study - 9 pages - Services marketing
Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
Final Strategic Analysis Report BIC
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Case study: Southwest Airlines and United Airlines
Case study - 13 pages - Finance
In 1998, the US airlines carried a record 551 million passengers . At that time, the whole industry was in pretty good shape. Unfortunately, many things have changed since then. The 2001 terrorist attack on the twin towers has marked a turnaround in the industry and especially in the United...
Southwest Airlines financial statements analysis
Case study - 33 pages - Finance
In 1998, US airlines carried a record of 551 million passengers1. At that time,the whole industry was in a pretty good shape2. Unfortunately, many things have changed since then. The 2001 terrorist attacks on the twin towers have marked a turnaround in the United States of America's history, and...
The fight against climate change: a burning international issue
Essay - 6 pages - Ecology & environment
Climate change is an environmental issue that is now recognized by almost the entire scientific community in the world. It affects the entire planet. The climate is influenced by both natural and human factors. However, it's been proven that human activities are responsible for a wide range of...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
FedEx strategic analysis
Dissertation - 32 pages - Business strategy
FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
'To communicate and convince in a project' by Ramez Cayette (2008)
Book review - 4 pages - Management
In this book, the author outlines the best practices that underpin the success of a project; he highlights 10 such steps. Excerpt: "The first practice is to conduct a communication audit. This identifies the key players who are directly involved in the project, identify their positions (and those...
Strategy adopted by Hermes
Case study - 2 pages - Business strategy
An international player in the luxury sector, Hermes has stuck to its name since its start in 1837. The strong identity of Hermes gives this unique brand recognition for world reference. It is clear that the branding used by Hermes is for a range of products. Indeed, Hermes offers unique...
The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
An investigation into the Informatics Industry Sector: The case of Apple
Thesis - 16 pages - Management
Apple Computer Incorporation is an innovative company settled in the media and high technology world. It is the seventh biggest company in the world which is present in hardware and software as well as online services. The fact that Apple practices different activities does not help to exactly...
Technological evolution of mobile radio networks: what is the future of GSM infrastructure?
Dissertation - 65 pages - Electronics, mechanics, engineering & technology
Historically, telecommunications have occupied a prominent place in human society. The area occupied by this segment has risen sharply in the past thirty years, by the mobile networks becoming available to the general public. A mobile radio network is primarily a wireless network. It establishes...
Strategic marketing: The brand image functional to Nissan
Case study - 7 pages - Business strategy
Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...
Impact of standards of IAS/IFRS in the financial communication
Essay - 13 pages - Finance
The advent of international accounting standards of IAS / IFRS as a reference system leads to a revolution in the world of business and communication thereof. International standards have a privilege over the economic approach to business, and are not historical as is often the case in French...
The sector of Communication and Information Technologies (TIC)
Market study - 4 pages - Services marketing
The new economy has invited a new industry that is effervescent, and the industries of information and communications technology (ICT) include information technology, electronics and telecommunication. It also indicates a new way of understanding the economy as a whole. Indeed, the deployment of...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
