The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
Brain Growth and Impulse Control in Adolescents
Essay - 2 pages - Psychology
The influence of brain development on the real-life behaviors of adolescents is a multi-faceted issue and deserves further discussion. Research has shown that the brain systems that manage impulse control, planning, and risk-reward balance mature in the late teens (Steinberg, 2017, p.179)....
Fenway Park Sponsorship
Case study - 2 pages - Sport marketing
As a student in our class, I had a fantastic chance to visit a guided tour of historic Fenway Park, the home ballpark of the Boston Red Sox. Constantly during the tour, I observed and analyzed various sponsorship options while considering the places around the famous stadium. This report aims to...
Does Exercise and Physical Activity Improve Sleep, Reduce Stress and Blood Pressure, and Decrease the Risk of Disease?
Essay - 3 pages - Medical care & personal assistance
Regular exercise has been proclaimed as the foundation of a healthy and balanced way of living, providing advantages from far better remainder to a decreased opportunity for disease (Makarem). This essay discovers the substantial impacts on numerous facets of health and wellness that can be...
PESTEL Analysis - Samsung Electronics
Case study - 5 pages - ICT marketing
Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the Samsung Electronics...
Does Décathlon have the optimum STP to maximize its growth?
Essay - 10 pages - Sports
The French sports article market is doing well, with good opportunities in the medium term. However it is a very competitive market and newcomers do not hesitate to implement aggressive strategies. In 2003, the French sports article market was the most important in the whole of...
Legal and economic analysis of the use of performance enhancing drugs
Thesis - 13 pages - Medical studies
Drug testing of athletes has been a controversial issue since the dawn of sports competition. The use of performance enhancing drugs remains a heavily debated issue of sports policy that has reached the congressional and Supreme Court level. Athletes of all ages use performance...
The utilitarianism of government gaming laws in the United States
Tutorials/exercises - 9 pages - Other law subjects
The current U.S. ban on sports betting goes back to 1961 when the federal “wire act” made the act of transmitting bets across state lines via the telephone illegal. The only state to offer legal sports betting has been Nevada. (Delaware and Oregon also have made attempts...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range...
SWOT Analysis - ESPN 360
Thesis - 5 pages - Business strategy
Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year....
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The...
An analysis of the effect of Anterior Cruciate Ligament (ACL) reconstruction: psychological recovery of an athlete student.
Case study - 10 pages - Educational studies
Involvement in sporting activities requires high level of individual commitments. Sport is therefore, also regarded as a culture of risk (Roderick, 1998). A lot of time and effort is dedicated to practicing and perfection of abilities. When performances are good, athletes are able to...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics,...
Marketing in Major League Baseball
Case study - 6 pages - Services marketing
Even before the Boston Red Sox won the World Series, people were religiously collecting their merchandise. Now, with the onslaught of newly marketed “2004World Champions” merchandise, there are even more t-shirts and hats to go around. Yet, this obsession goes beyond apparel. In the...
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New...
Décathlon an example of segmented marketing
Thesis - 10 pages - Services marketing
In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986, “Decathlon Production” is born. His...
Draft bill to the House of Parliament
Thesis - 5 pages - European law
The characterisation of a compulsory insurance no fault scheme is rooted in the principle of distributive justice, compensating victims without having to establish causation and fault. Conversely, the current liability for negligence claims for sports injuries involves fault considerations...
The strategy of Adidas
Case study - 26 pages - Business strategy
This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain...
Adidas-Reebok merger, analysis of the international strategy
Case study - 9 pages - Business strategy
In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...
Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that...
Financial analysis report: Adidas vs. Puma
Essay - 20 pages - Business strategy
Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...
The Sociological Aspects of the Globalization of Soccer in the United States
Essay - 5 pages - Sports
Through an extensive review of related literature, the present study intended to investigate the sociological aspects of the globalization of soccer in the United States. The key findings are as follows: 1) poorer countries suffer from “leg drain” over the richest soccer clubs,...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Adidas in India
Thesis - 7 pages - Business strategy
Adidas AG is a German sports apparel manufacturer, part of the Adidas Group. It registered as Adidas AG on 18 August 1949 (with lower-case lettering: "Adidas"). The company was named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach, near...
