How to Increase Visibility and Marketability of Normally Non-Revenue Sports
Essay - 4 pages - Sports
While only a few sports manage to accede above and beyond expectations, so many sports struggle to become great a sporting event. This report will go over ways in which sports that struggle with revenue can increase their visibility and marketability in the sports...
Developmental Sport & Exercise Psychology
Course material - 2 pages - Sports
Motivational processes vary across the lifespan. Children are motivated by different factors than older adults. In class we discussed the importance of motivating people to lead physically active lives beginning in childhood and continuing throughout older adulthood to maintain good health and...
Bodybuilding and its Influence upon American Sport
Thesis - 14 pages - Sports
American sports have evolved from the simple folk games and premodern pastimes of the colonial era to the highly complex, commercial spectacles of the early twenty-first century. (For the purposes of this essay sports are defined as competitive athletic games that demand a...
Football teams in the stock market
Litterature review - 9 pages - Business strategy
To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....
Physical and Mental Impact of COVID-19 to the Collegiate Athletes
Litterature review - 4 pages - Sports
The COVID-19 epidemic in late 2019 was a central global turning point that affected all facets of human existence. The pandemic was considered an international issue by WHO in early 2020 due to its widespread effects. College athletes were among those most affected because they were used to...
How to measure the value of a professional football player through a financial valuation model?
Dissertation - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...
Sustainability Monitoring System - Nike
Case study - 8 pages - Management
Nike, Inc. is an American corporation with operations in "Latin America, Greater China, Europe, the Middle East, and Africa, and North America." Its headquarters are in Beaverton, Oregon, United States. It is in the Sports Apparel industry and is one of the most well-known brands of...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five...
British university championship : economic impact on the city of Sheffield
Essay - 2 pages - Economy general
This paper entails an analysis of data from a real life sports industry consultancy project. The sport being studied in this case is the British University Championship and its economic impact on the city of Sheffield. SPSS program is used for the analysis. The findings are then...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf...
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....
PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes....
Sensory Marketing - Nike
Case study - 4 pages - Sensorial marketing
How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified...
PESTEL Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe...
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company...
PESTEL Analysis - Lafuma
Case study - 5 pages - Sport marketing
Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began...
Civilization
Course material - 47 pages - Culture, religion & civilization
No empire other than Great Britain brought to its colonies the technological tools (railroads, modern medicine) and the political ideals (capitalism, the rule of law) that made possible the development of stable and egalitarian societies. This explains why 54 nations, most of them former British...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?
Case study - 3 pages - Automotive marketing
Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....
PESTEL Analysis - Garmin
Case study - 5 pages - Sport marketing
Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...
AFCON 2023: A Celebration of Talent, Diversity and African Unity
Case study - 2 pages - Sports
Excitement is building as Africa prepares to host the 2023 Africa Cup of Nations (AFCON), an event that transcends borders, celebrating not only exceptional football, but also cultural richness and diversity of an entire continent. In this article, let's delve into the importance of the AFCON...
Roger Federer and Self Determination Theory
Biography - 2 pages - Psychology
Roger Federer, a tennis star, was born in 1981 in Basel, Switzerland, and he developed his all-court tennis game early. He won multiple junior titles and was the top-ranked junior in the world in 1998. Federer, then 17, turned professional that year (Higgins, 2018). While he had some early...
What are the potential consequences and influence of the brexit on the UK and the EU?
Essay - 5 pages - European union
The term Brexit is an abbreviation of British Exit, which means the leaving of the United Kingdom from the European Union. January 1, 1973, is a key date for the United Kingdom: it saw its entry into the European Union (EU). But on June 23, 2016, a general referendum was held on whether Britain...
Organizational Diagnosis - Brazily Fitness
Case study - 9 pages - Management
Brazily Fitness, a reputable company with a strong Brazilian identity, which is among top brands in the industry with fitness and nutritional services, is optimistic about growing and spreading services. Notwithstanding this, the organization is confronted with the unsympathetic issue of...
SWOT Analysis - Garmin
Case study - 5 pages - Sport marketing
The Garmin group is part of the new technologies and other connected objects sector. Its fields of activity are very varied since the company is present in the world of marine, aviation, but also automotive, fitness and all outdoor activities. The group's turnover at the start of 2020 amounted to...
