Exploring Profit, Entertainment, and Ethics in Sports
Case study - 4 pages - Sport marketing
The commercialization of sports implies utilizing sports activities, events, and athletes for profit. This dynamic has turned sports from plain recreational activities into these multibillion-dollar industries. However, with this commercialization comes a complex dilemma: the...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
Fostering Gender Equality in College and Professional Sports
Essay - 3 pages - Sociology & social sciences
Professional and college sports have created a huge pay gap between male and female players. Despite their spectacular performance in their various fields, the women players are less recognized, and this makes them receive little or no financial compensation (Scarola 3). The underpayment...
Idea of Progress : sport performances
Essay - 1 pages - Linguistics & languages
We should start saying that progress is simply a positive evolution. This can be applied to all sorts of subjects but today I will be talking about sports performances because limits are pushed further. But can we consider this real progress?
Sport and Diet
Course material - 29 pages - Sports
Health: Complete state of physical, mental and social well-being and not merely the absence of disease or infirmity. Physical activity: Any bodily movement produced by skeletal muscles, for any purpose, that is accompanied by an increase in energy expenditure. Sport: is a physical activity...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion....
The changing place of women in sport
Essay - 1 pages - Sociology & social sciences
The status of women in sport has always been debated. Often sidelined, they are also discriminated, which annoys sportswomen and offers little hope for future generations. Forty years after Billie Jean King's famous ‘Battle of the Sexes', an article published in 2015 for the...
SWOT Analysis - The Sport Watches Market
Case study - 5 pages - Sport marketing
A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were...
The goals and targets of sports sponsorship
Case study - 4 pages - Sports
Sports sponsorship is now a powerful marketing tool. The many companies that integrate it into their strategy traditionally target the cognitive objectives (increase awareness), emotional (developing branding) and conative (increase sales) are quantified in terms of quantity and / or...
The third level of exposure corresponds to the media audience: Media and sports
Case study - 3 pages - Sports
The media audiences are used to calculate the indirect audience of the event. There are four types of indirect audience: • Spectators live: it is the people in front of their television or those who listen to the radio. These people are the most vulnerable to persuasion, they live...
Indicators to measure image: Sponsorship for sports
Case study - 5 pages - Sports
Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality. Image Measurement Indicators will...
The different types of sports sponsorship
Case study - 5 pages - Sports
The choice to sponsor a sport is based on different criteria. First of all, this sports must match the company's image. It must be recognized and loved by the public, which will allow the company to improve its reputation and brand image. It is a marketing strategy, as the...
Predicting the future of Formula One: a report on the current state of the sport and the impact it might have on its future
Essay - 3 pages - Business strategy
Formula one as a world sport has won the hearts of many over the years since it was started. However, the current situation in the championship seems to indicate a dark future. Issues of democracy, inequality, bribery and corruption, just to mention a few, are slowly poisoning and...
Sport, and Media Triad analysis
Case study - 5 pages - Educational studies
There are growing numbers of athletes that are openly coming out to confess that they are gay. While this comes as a shock to most of their fans, the reality of them confessing that they are gay in male dominated fields is not that good. College football has won the hearts of many fans across the...
Evolution of sports sponsorship
Case study - 5 pages - Sociology & social sciences
In the early twentieth century in Italy and Germany, sports sponsorship was a form of paternalism, where companies invest in sports without waiting for a commercial or financial return. The most prominent examples are from Fiat with the football club Juventus, and the chemical...
Sports sponsorship and indicators for measuring efficiency
Case study - 5 pages - Sports
Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the...
Sport Eye Tracking tool
Case study - 3 pages - Educational studies
Sport Eye Tracking is a tool developed by the agencies Havas Sports and Havas Media Innovation, which measures the effectiveness of the visibility of the sponsors during broadcasts of sporting events on television. During major sporting events, during which audiences are high, there...
Indicators to measure awareness and image: Sports and sponsorship
Case study - 3 pages - Sports
The sponsoring companies setting up a sponsorship deal also want as many people as corresponding to the intended target and way to remember the brand. This marks the memory that will affect its reputation, that is to say the number of people who know their name or existence. To measure the...
Sports development and governance in Russia
Essay - 5 pages - Sports
Governing bodies happen to be an integral part of the industry of sports. Whatever governing body happens to be organized in some manner that allows it to accomplish its specified mission within the surroundings in which it operates. There exists inherent change within this process since...
There are several important characteristics and ideal behaviors of youth-sport coaches
Case study - 4 pages - Educational studies
There has been an emphasis of involving the youth in sports. With the over indulgence of the young people in technology, there is an increased stress on young people to involve themselves in sporting activities. Youth sport is a team effort that involves the young children, parents...
Investment analysis: Sports direct vs. JJB sports
Case study - 2 pages - Services marketing
Figure 1 above summarizes the investor's performance in the company Sport Direct. The company has been able to earn a healthy EPS of 15.73 in the FY 2010. However, the performance of EPS declined in the year 2011. It came down to 14.8. The result of this decline in performance is because...
Analysis of the notion of sport from a sociological perspective, using a number of theoretical approaches (functionalist, conflict, feminist, etc), influenced by scholars like Marx and Durkheim
Essay - 7 pages - Political science
Sport has been the focus of increased debates by socio-political commentators since decades. During the twentieth century, sport became much more than just a physical activity with the advent of new technology and the mass media, professional sport gained in importance (Foer,...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Audi: the launching of A3 Sportback
Case study - 6 pages - Services marketing
The Volkswagen AG is the fourth largest carmaker and the first European manufacturer. Its worldwide market shares represent 11.5% and 18.1% in the European markets. This group owns seven brands: Volkswagen, Audi, Seat, Skoda, Bugatti, Bentley and Lamborghini. The Audi brand was founded by...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
Organized Sports for Children and Pre-Adolescents: Genuine Fun or do the 'Cons' Outweigh the 'Pros'?
Thesis - 2 pages - Social, moral & civic education
The advantages and disadvantages of sports for children has been a topic of debate among parents, sports lovers, health professionals and sociologists. The main question being asked, is do the “pros really outweigh the cons”? Could the benefits of exercise, opportunity...
The Commercial Service of Sportfive in the Racing Club de Strasbourg
Essay - 6 pages - Services marketing
Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport +...
French large companies in the automobile sport
Market study - 8 pages - Business strategy
This is a summary on French companies in the fast paced world of motor sports. These companies include the likes of the Renault, Peugeot and Michelin. The Renault RS01 appeared at the Grand Prix of Great Britain in1977 with Jean-Pierre Jabouille driving. Initially, the Formula 1 project...
