Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense...
Creation of EasyLoc
Case study - 5 pages - Business strategy
Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...
How expensive are green jobs?
Thesis - 1 pages - Ecology & environment
There's a lot of talk in the press these days about the cost of green jobs. The new president of the United States, Barack Obama, is pushing for bold investment in renewable energies and technologies that would reduce greenhouse gas emissions. He is praising the incentives that have been put in...
Manufacture and strategic interest of Airbus A-400M
Case study - 8 pages - Business strategy
Airbus A400M is a general-purpose military strategic transport aircraft which will enter into service in 2012. It is intended to replace Lockheed C-130 Hercules and Transall C-160, brought into service in 1956 and 1967 repectively, by doubling the load and the volume capacity of these planes....
Georges Scott (1873 - 1943)
Thesis - 7 pages - Modern history
This document will be about Georges Scott. We have very little documentation to highlight about him who was one of the greatest illustrators of his time and an outstanding war reporter, working for major newspapers such as L'Illustration, the intransigent, the Graphic, Mame and the Daily...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Case study: Nike
Case study - 9 pages - Services marketing
Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports entertainment. In...
Contrast St. Thomas Aquinas' use of Aristotelianism with Bonaventure's. Which was more Augustinian? (Reason and Faith
Case study - 4 pages - Literature
The comparison of Saint Bonvaventure and Saint Thomas Aquinas lays in their own philosophical differences and personal interpretation and understanding of Aristotle. In order to do this first we must note the important differences between the two. “The translation project of Aristotle's...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Placement report: Assurances générales de France of Allianz AGF
Essay - 12 pages - Business strategy
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Saint Domingue: The First Successful Slave Rebellion
Tutorials/exercises - 4 pages - Modern history
When Columbus first landed on the tiny island that would later be known as Saint Domingue, and eventually Haiti, it is doubtful whether he could have ever imagined it becoming “the wealthiest European outpost in the New World,” nor the significant impact that it would eventually have...
Race, immigration and changing U.S. - Cuban relations
Essay - 5 pages - Political science
United States - Cuban relations over the last century have been rocky to say the least. Just 90 miles South of Florida, the U.S. has always liked to think of the island as within its sphere of influence. In the long Cuban war for independence from Spain the United States sheltered leading...
Knowledge management according to Castells
Essay - 4 pages - Management
In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells was born in Spain in 1942. At school, he...
Sonatrach and European gas market
Presentation - 17 pages - Services marketing
Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Weaker euro - Impact of trade on the US
Thesis - 4 pages - Economy general
The 2010 Euro crisis, also known as the Aegean Contagion developed early this year in some countries in Europe including Greece, Spain and Portugal. The crisis was caused by the inability of these countries to repay their debts. This led to a crisis of confidence between the countries...
What are the main institutions and actors that decide on, influence, and implement EU foreign policymaking vis-à-vis Morocco?
Essay - 7 pages - Political science
The main priorities of the European Union's external relations concern its extension to the countries of Central and Eastern Europe and its relations with the countries of the Mediterranean region which are not members of the European Union in the will to pursue a coherent action. As far as...
Bacardi vs Smirnoff
Case study - 35 pages - Services marketing
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
Britain is widely regarded as the 'awkward partner' in europe: how accurate is this assessment? - published: 29/09/2010
Essay - 4 pages - International relations
“We have our own dreams and our own tasks. We are in Europe, but not part of it. We are linked, but not combined. We are interested and associated, but not integrated.” Winston Churchill's famous quote aptly describes Britain's approach to European integration since the inception of...
Should Turkey join tne european union ?
Thesis - 21 pages - International relations
In the 1960s, a community of nations like France, Germany, Italy, and the Benelux covered almost all economic sectors, introduced the future common market framework, and established common policies for agriculture, transports, international relations, and regional cohesion. The integrating...
Economic protectionism: A continental comparison
Thesis - 6 pages - Economy general
Abstract: This paper analyses some of the occurrences of economic protectionism against M&A in Europe and North America. It attempts to rationalise the protectionist actions taken by countries within these continents by linking the causes of protectionism to the current wider issues in...
The United States from 1918 to 1945
Worksheets - 15 pages - Modern history
This is a study of the social, political and economic scenario in the U.S. in the crucial period from 1918 to 1945, when it faced new challenges. It gained an important role on the world stage at all levels, but at the same time experienced divisive forces and had to overcome internal...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
The European Central Bank
Essay - 2 pages - European union
While the U.S. Federal Reserve has already lowered interest rates, the ECB has delayed a similar decline in interest rates. Indeed, the ECB sees Europe as "Robust" and sees no need to lower its interest rates. In trying to cope with inflation, the ECB did not realize that the risk of a slowdown...
The strategy marketing of Jeff of Bruges
Case study - 10 pages - Services marketing
Jeff de Bruges is a renowned seller of chocolates, ice cream, and candy. The first store was opened in October 1986, thirty years within the creation of the activity. Today, there are 198 settlements, including 42 branches situated abroad (Morocco, Tunisia, Spain, UAE and the Middle East)....
The Euro crisis and its impact
Case study - 19 pages - Political science
The Euro crisis is an economic crisis which not only points to the weaknesses of economic integration, but also points at the consequences of poor economic policies at the state level. The aim of this paper is to synthesize literature on the causes, progression and impacts of the Euro crisis on...
Marketing Mix of Zara
Case study - 7 pages - Services marketing
Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...
