Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company...
La Celestina in its cultural and historical context
Case study - 3 pages - Educational studies
La Celestina, written by Fernando de Rojas in 1499, is often considered one of the greatest works of Spanish literature, and with good reason. It set a precedent for future writings, both in Spain and abroad--even inspiring Shakespeare's masterpiece Romeo and Juliet. The play came on the...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
To what extent is Belgium a sui generis federation?
Thesis - 6 pages - Political science
Only 25 countries out of the 193 world-wide existing operate with a federal political system . If we look at the ones situated in Europe, there are very few: Austria, Belgium, Germany, Spain , and Switzerland. I am here interested in the newest one: Belgium. The reforms starting the...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Essay on Hemingway's book: "The Sun Also Rises"
Book review - 2 pages - Literature
Published in 1926, The sun also rises is considered as one of Hemingway's best novels. It depicts the circle of American expatriate writers living in Paris in the 20's. Through drinks, rides in Montparnasse, fiestas in Spain, the relationship between Brett and Jake and the...
Alstom's TGV
Thesis - 7 pages - Social, moral & civic education
Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is quite large and has many products based on...
Euro communism: Linking democracy and socialism
Thesis - 8 pages - Political science
Simply speaking, Euro communism was a political trend that developed in the 1970s and 1980s in many of the Western European communist parties as a way of applying their political agenda in a way that would be more acceptable in a Western European democracy as it would have less affiliation with...
The new European Union members and the euro : advantages and disadvantadges of joining the euro, an assessment
Essay - 13 pages - European union
Over the last few years, twelve countries, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Cyprus, Poland, Slovakia, and Slovenia in 2004, and Bulgaria and Romania in 2007, joined the European Union. This came as the result of a long political process, followed by the fall of the...
The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market
Market study - 14 pages - Business strategy
France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...
Strategic Analysis of LECLERC
Thesis - 15 pages - Business strategy
According to the women folk in France, E. LECLERC is a sign or symbol of markets reaching a stage of super activity and hyper activity. In this file, we will aim at presenting a strategic analysis of E. LECLERC. After a careful scrutiny of the footprints followed by E. LECLERC, we will study the...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Zara and its price policy
Case study - 1 pages - Services marketing
Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that will be sold...
"The Handmaid's Tale" by Atwood and "The Pickup" by Nadine Gordimer
Case study - 3 pages - Literature
Imagine living in a society setting where signs painted in red reads, “this is a warning against women who fail to wear makeup and head scarves. Any woman who violates this is liable for punishment. God is the witness, and this is a warning.” In addition, the same society includes the...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
US entry into foreign wars in 1898 and 1914: Realistic or idealistic reasons?
Dissertation - 4 pages - International relations
On examining US presence in foreign wars during the years 1898 and 1917, can we say that the decisions were based on “idealistic” or “realist” reasons? Or would some other term or category better describe the most important considerations? On April 25, 1898, following several...
The Relationship between Westerners and Outsiders
Essay - 3 pages - Social, moral & civic education
The relationship between Westerners and those that they labeled “outsiders” in the early modern period was a tawdry one, rooted in the notion that the Westerner was the superior and the “outsider” the sycophant. The term “outsider” meant anyone not white, Christian,...
Study of Auchan: Understanding its consumers behaviour
Market study - 4 pages - Services marketing
Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its...
Legal aspects of international mergers and acquisitions: Sacyr/Eiffage
Essay - 6 pages - International law
The Sacyr/Eiffage case involves two public construction companies, the Spanish Sacyr Villehermoso and the French Eiffage. First, let's introduce those two companies. Sacyr is a leading Spanish construction company based and listed in Madrid. It is publicly traded and part of the IBEX 35, the...
The American Revolution 1776-1783
Essay - 5 pages - Modern history
The American Revolution is one of the biggest events that durably affected the American population: first this conflict was the only one that ever took place on their territory, and secondly it opposed American people themselves in a merciless civil war. Before 1775, the American territory was a...
Codorniu analysis relating to a hire process
Thesis - 4 pages - Human resources
The sector of which the company is a part has always influenced its recruitment and selection process. Indeed, the sector growth defines the company's requirements in terms of the number of employees, the kind of growth, and the profile of the people they need. Moreover, the company's strategy,...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
The Sun Also Rises, Book 3, Chapter 19 - Ernest Hemingway (1926) - How the Nothingness is Conveyed by the Author Throughout the Extract ?
Text commentary - 4 pages - Literature
Focusing on the lost generation, in the aftermath of World War I, The Sun Also Rises is mostly autobiographical. In his very first novel, published in 1926, Hemingway depicts the narrator, Jake Barnes, and his wandering from Paris to Spain. Jake is a journalist in Paris. We are in 1925 and...
Brittany Ferries and the Supply Management in Innovation
Case study - 14 pages - Business strategy
Brittany Ferries is a French shipping company founded by Alexis Gourvennec in 1972. This company aims to transport passengers and vehicles between Brittany, Normandy, southern England, Ireland and Spain by boat. The company had a turnover of €441,810,800 in 2018 and currently owns 11...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
The Relationship between the European Union and the South Mediterranean Countries: An Incomplete partnership submitted to the union's interests and fears
Essay - 4 pages - European union
The Mediterranean area presents a particular structure. The Northern part of the region is composed of Western, developed countries belonging to the European Union, such as France, Spain, Italy and Greece. The Southern part is the African coast, including Morocco, Tunisia, Algeria, Egypt,...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense...
