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02 Jan 2011
doc

History of Apple products

Case study - 8 pages - Services marketing

Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The launch of the...

18 Nov 2010
doc

Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

29 Nov 2013
doc

Rita & Zia - Web marketing

Case study - 12 pages - Business strategy

To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a...

08 Feb 2021
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Strategic Analysis - Uber

Case study - 23 pages - Services marketing

Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...

29 Sep 2010
pdf

Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?

Dissertation - 30 pages - Services marketing

Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...

18 Feb 2021
doc

Business model - Netflix

Case study - 6 pages - Digital & e-marketing

The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...

26 May 2021
doc

Marketing Mix - Fitbit

Case study - 5 pages - Sport marketing

Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market being dominated by the...

23 Jun 2021
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SWOT Analysis - Microsoft

Case study - 5 pages - ICT marketing

Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...

12 Jul 2021
doc

The Catering Market - Home Delivery

Market study - 7 pages - Services marketing

The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus, which has...

25 Oct 2021

Apple: Ethics and Sustainable Development

Case study - 5 pages - Brand management

"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...

03 Nov 2022

The Outcome of Digital Influence During the COVID Pandemic

Dissertation - 46 pages - Communication

Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...

12 May 2015
doc

New Social Network App Reviews

Case study - 7 pages - Management

Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...

27 Jan 2011
doc

The Blackberry solution: strategy and marketing

Case study - 19 pages - Services marketing

Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions...

06 Dec 2010
doc

Strategic analysis of Skype

Thesis - 23 pages - Business strategy

Change in patterns of communication has become usual, whether intended for professionals or individuals. Thus, the emergence of internet telephone has revolutionized communications but was limited by traditional difficulties of its technologies. Nevertheless, the market potential of IP telephone...

16 Feb 2011
doc

iPad, the new star product of Apple's strategy to reach China's market

Dissertation - 10 pages - Management

This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...

03 Feb 2012
pdf

Google: a full presentation of the company, its activities and strategies

Essay - 18 pages - Management

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...

23 Mar 2011
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Strategic Analysis of Sony Ericsson

Market study - 20 pages - Services marketing

The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....

31 Mar 2010
ppt

Apple Inc: Business strategy presentation

Presentation - 20 pages - Business strategy

84% of Apple sales come from highly developed countries, where political situation is stable and there for governmental policies and changes in government don't effect much the company. Although US and other leading countries of the world showed improvement after financial crisis, there still is...

29 Sep 2010
doc

Cloud Computing

Essay - 10 pages - Services marketing

Undeniably, the technology over the Internet is evolving constantly since its creation. Actually, a new trend of using the Internet with business is showing up named Cloud Computing. This web technology offers new opportunities for companies or individuals to cut costs through the delivery of...

12 Jan 2007
pdf

How to use rumours as a marketing tool?

Dissertation - 68 pages - Services marketing

Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...

29 Sep 2010
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Cloud Computing - published: 29/09/2010

Essay - 16 pages - Computer science

We can assume that a few years ago, "cloud computing" was a vague concept, arguing that in an uncertain future, computing would not require anymore software or hardware facilities to be used locally by the end user. This concept had its place with other futurist concepts, such as the vision of a...

29 Sep 2010
doc

The key success factors for "Overnite Express" company.

Case study - 5 pages - Business strategy

Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth-oriented. We will examine some key success factors required to start a company and how these can be linked to Overnite Express company. Rob Ukropina learned a good deal about entrepreneurship...

05 Jan 2011
doc

An investigation into the Informatics Industry Sector: The case of Apple

Thesis - 16 pages - Management

Apple Computer Incorporation is an innovative company settled in the media and high technology world. It is the seventh biggest company in the world which is present in hardware and software as well as online services. The fact that Apple practices different activities does not help to exactly...

27 Jan 2011
doc

Strategy of Apple's new product of IPAD

Case study - 7 pages - Services marketing

For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded...

23 Mar 2011
doc

Luxury brands on the Internet - between irony and opportunities

Dissertation - 81 pages - Services marketing

The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...

12 May 2011
doc

South Korea: An Electronics Industry

Thesis - 6 pages - Economy general

On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...

04 Oct 2012
doc

Conflict, decision making, and organizational design

Case study - 6 pages - Business strategy

At Verizon Wireless conflict is pretty much taught as the rule not the exception. We're trained to deal with conflict and negotiation strategies to help ourselves get out of the conflict. It's part of the job and expected that customers are not always going to be happy with Verizon and as such...

29 Nov 2012
doc

Human augmentation and its impacts on society

Case study - 15 pages - Educational studies

Within this paper, the implications or reasons for supporting human augmentation are discussed. Facts are presented about our current technology that allow for human augmentation, as well as hypothetical reasons why people are for or against future technologies that can make human augmentation...

16 Jan 2013
doc

FNAC: A successful online business

Case study - 10 pages - Business strategy

Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...

07 Mar 2013
pdf

To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011

Case study - 50 pages - Services marketing

There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...