Strategic Management: The market of applications for Smartphones
Thesis - 10 pages - Management
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during...
How Can a Smartphone Application Generate Money?
Presentation - 1 pages - Digital & e-marketing
NiteLife® is an application I would like to develop for a broad array of smartphone operative systems. The app would mainly be targeted towards tourists and allow them to find all the nighttime entertainment venues in a certain range, such as nightclubs, bars, exhibition halls and theaters.
Our minds can be hijacked: the tech insiders who fear a smartphone dystopia - Paul Lewis (Guardian October 2017)
Law article commentary - 2 pages - Computer science
These developers that created the current internet social environment and that have started to disconnect themselves from this environment. The article that appeared in "The Guardian", issue of October 2017, titled as "Our minds can be hijacked: the tech insiders who fear a smartphone...
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...
What are the advantages and disadvantages of buying the latest technology?
Essay - 1 pages - Everyday's life
Our society has changed a lot over the past thirty years, and even more recently, with the digital revolution. Today, we can't imagine our everyday life without a smartphone or a Global Positioning System for example. In such a context, we can wonder what buying the latest technology...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
Marketing Mix - The Apple Watch
Case study - 5 pages - Sport marketing
The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...
Can new technologies facilitate the exchanges?
Essay - 1 pages - Philosophy
Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Are We the Best Informed Citizens in History?
Text commentary - 3 pages - Medias
This document is a commentary of graphs and press cartoon, drafted as a presentation, aiming at answering the question “Are we the best-informed citizens in history?”. The selected documents are from all around the world, as we are in a networked society thanks to globalization. We...
Apple Inc's Ethical Philosophy
Case study - 4 pages - Business strategy
Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
The Impact of Mobile Phones on Social Relationships
Essay - 2 pages - Sociology & social sciences
The impact of mobile phones on social relationships, especially among adolescents, has been a topic of much discussion and debate. While some argue that mobile phones facilitate wider social connections and access to information, others contend that excessive mobile phone use negatively affects...
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology & social sciences
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...
Advertising & media planning for NOKIA C3 in India
Case study - 27 pages - International marketing
STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect
BlackBerry case study
Case study - 3 pages - Electronics, mechanics, engineering & technology
The original Blackberry came at a time of great technological innovation, in the early 2000s. Devices were sprawling, from mp3 players to PDAs, wireless phones and even digital cameras. Personal technological devices began to spread into the mainstream, even though wireless phones and pagers were...
E-commerce Market Study
Market study - 5 pages - Digital & e-marketing
Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...
Digital society
Course material - 33 pages - Sociology & social sciences
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....
Marketing Mix - Nokia
Case study - 4 pages - ICT marketing
Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...
Introduction to Technological Management: mobile telephony (2005)
Case study - 10 pages - Management
Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
Business Strategy: HTC Corp in 2009
Case study - 4 pages - Business strategy
After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...
Sector analysis- the iPhone 3G in Réunion
Market study - 5 pages - Services marketing
The iPhone 3G is the latest product launched by Apple. Apple is an American firm that also produced the Mac. It is based in California and tried to improve their ‘smart' mobiles by producing something that is halfway between a mobile phone and a handheld PDA. From a technical standpoint, it...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Idea of progress - How does modern technology affect today's society?
Essay - 2 pages - Computer science
I'm going to talk about the notion of 'Idea of progress'. Nowadays, technology overwhelms our world more and more. We live with technology every day through smartphones or computers. But how does modern technology affect today's society? We will see that modern technology...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Thesis - 30 pages - Distribution marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
