Louis Vuitton's market strategy to excel in the competitive luxury industry
Thesis - 23 pages - Business strategy
The leather sector is renowned for the quality of its products, especially in the luxury market. Louis Vuitton, the most prestigious French business of luxury leather goods, has, for years, been an incredible success, continually expanding its activities. Recently, consumer behavior has changed...
Lab Safety audit of A University Mechatronics Laboratory
Case study - 20 pages - Biology
Workplace safety inspection is important in maintaining safe working environment for students and staff in a laboratory. All students and staff are exposed to lots of possible incidents in the laboratory when rules and regulations are not followed. A workplace safety inspection or audit of...
Marketing strategy: Case of Lacoste
Case study - 28 pages - Services marketing
The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...
Analysis of a Heineken advertisement
Essay - 10 pages - Services marketing
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...
Research method for manager
Case study - 13 pages - Management
Using the conservative approach, the solution that seems to have the lowest risks is to outsource the production to an outside vendor in Taiwan. The profits forecasts are more homogeneous by choosing that option. Even if this option cannot lead us to the highest profit possible, the profit will...
Financial analysis of Nike and Adidas (2000): The big two in the footwear industry
Case study - 7 pages - Finance
Adidas is the biggest footwear company and after analyzing the ratios it has performed as well as Nike over the years, even though it is far behind Nike in terms of revenue and profits. The share price of Adidas is currently at 4877.0 compared to the opening price of 4864.0 that was a 44.0...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Bowerman and the Men of Oregon
Essay - 5 pages - Sports
A coach by the name of Bill Bowerman sets out to change the lives of many young college students through their abilities in track and field. Bowerman, a famous coach from the University of Oregon not only coaches Olympians but prepares them for the real world after college. He is also the...
Nordstrom Inc
Case study - 4 pages - Business strategy
John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet by laboring in mining and logging camps as he...
Marketing policy Mk 32003: The means-end theory and converse
Essay - 5 pages - Services marketing
The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to organise this complex attitude, some authors...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New Balance, Aigle,...
Brand management in retailing in India
Dissertation - 38 pages - Business strategy
Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...
In-store versus online visual
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
Importance of the family structure in a child's life
Thesis - 2 pages - Social, moral & civic education
For a child, the family structure is their only understanding of society and of relationships. A child rarely interacts with society, unless it is through his or her family. A child is wholly reliant upon family to provide friends, shelter, food, entertainment and love. Families, as such, have...
Nike's brand building strategy
Case study - 6 pages - Management
Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...
Children of heaven - Majid Majidi, 1997
Essay - 3 pages - Film studies
As a children growing up, it is often very difficult if not impossible to express ourselves. Children, despite the fact that they are young and still immature, must often face brutal circumstances and overcome serious difficulties. Sometimes, the difficulties cannot be overcome, yet it may not be...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
The reality in Koreeda's film Nobody Knows
Thesis - 2 pages - Film studies
As we take a cursory look of the city, we notice that the society appears to be very lively, crowded, bustling and excited. However, as we gain a deep understanding into reality, we may notice another dimension to this feeling of togetherness. The gray side of humanity is illustrated through the...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
How to use rumours as a marketing tool?
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
The democratization of luxury
Essay - 62 pages - Business strategy
One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...
PRE by Tom Jordan
Essay - 2 pages - Sports
In the late 60's and early 70's, there was a great distance runner by the name of Steve Prefontaine. Steve, also called “Pre” for short, had an illustrious running career, which has inspired runners to this day to work hard and have the desire to win. Pre's running career began when he...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
Direct marketing
Thesis - 28 pages - Services marketing
An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
