A viral advertising campaign: "Terry Tate" launched by Reebok in 2003
Case study - 5 pages - Services marketing
Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...
Using technology to challenge the 'I, The Time, and the Theater' in Beckett's play 'Krapp's Last Tape'
Thesis - 6 pages - Film studies
There is little doubt that the cannon of Beckett's work is one of experimentation and investigation, with the author constantly exploring the boundaries of content and form, pushing the limits not only of theme and narrative, but also of the very mediums themselves that are in use in each...
School Uniforms: Beneficial or Right Infringing?
Essay - 2 pages - Social, moral & civic education
When most people think of school uniforms, they think of stuck up private or preparatory schools with a strict and limiting dress code. They think of pressed pants, collared shirts, perfect ties, plaid skirts, clean-cut jumpers, and uncomfortable shoes. Many people are also offended by the...
'Black like me' by John Howard Griffin
Thesis - 5 pages - Literature
'Black Like Me' is the account of the experiences of a white man, the author, who considered himself an expert in ‘race relations', but who had no real experience of how black people lived, so decided to change his skin pigmentation and travel in the South as a black man. This book...
International marketing report: Burberry
Market study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
Strategies used in Primary health Care
Case study - 3 pages - Educational studies
Health is the most precious asset in the possession of human beings. From my classroom experience and through interaction with literature texts, I have come to the conclusion that people can be responsible for their health. In this regard, to be responsible for a personal health concern, people...
"Innovate or Die", is This True?
Presentation - 12 pages - Marketing theories
Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...
Symbolism in Obasan
Case study - 2 pages - Literature
Throughout the novel Obasan, Joy Kogawa uses symbolism to communicate short but important messages to readers conveying the various themes of the novel. One main idea expressed through images and symbols includes the deterioration of conditions for the Japanese Canadians as they are stripped of...
Strength, pride and soul
Case study - 3 pages - Educational studies
“They said we could take only what we could carry, so we carried strength, pride, and soul.” This is the introduction to the book, Only What We Could Carry, which talks about the lives of Japanese Americans during the turbulent time of World War Two. With only minutes to pick out what...
The Threepenny Opera and the Musical Gestus of Kurt Weill
Thesis - 7 pages - Literature
These characteristics which Salten describes seem to relate to the concept of gestus, which is a difficult word to interpret but nevertheless has become the crucial link connecting Brecht's theories of acting, playwriting and theatrical production. In epic theatre, actors become demonstrators...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
"The seven habits of highly effective people" by Stephen R. Covey: a summary
Book review - 2 pages - Management
Among the seven habits that are supposed to help a person achieve true interdependent "effectiveness", I have chosen to highlight three that are of interest to me as a sales manager: - Being proactive and acting or re-acting on things in a responsible way, in contrast with being reactive and...
Gucci International
Market study - 7 pages - Business strategy
The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...
Diesel - redefining fashion for the US
Market study - 10 pages - Business strategy
Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States of...
Calvin Klein : Analysis of its Global operations
Market study - 7 pages - Business strategy
"Calvin Klein was born on 19th November, 1942. His love for fashion was inherent as he started initially with interest in sketching and sewing at a very young age. After his graduation from the Fashion Institute of Technology in New York, he began working under Dan Millstein. He had worked for...
Calvin Klein - Market study of US operations
Market study - 10 pages - Business strategy
"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Micky Pant's strategy: An innovative tool in Reebok advertising policy
Case study - 16 pages - Services marketing
Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...
An analysis on the merger of Reebok and Adidas-Salomon AG
Thesis - 6 pages - Business strategy
The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited(Reebok) for $3.8...
Sectoral study of Louis Vuitton
Case study - 50 pages - Services marketing
Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...
International marketing: Reebok
Market study - 10 pages - Services marketing
Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...
The effectiveness of guilt appeal in the fashion business
Essay - 9 pages - Business strategy
Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel comfortable and good looking and not just to be...
Knowledge, growth without scale effects, and the product life cycle
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...
The global youth market (with a case study about Converse)
Market study - 30 pages - Services marketing
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
How can the change in demand following an increase in the price of goods can be broken into a substitution effect and an income effect?
Thesis - 4 pages - Economy general
We expect people to change their consuming behaviour when the price of a good change, but on what is this change going to be based on? Preferences are determined by the tastes of a person, so they do not depend on the person's real income. If the price of a good changes, the person will make a...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
