Marketing strategy: Case study of Easy Mobile
Case study - 10 pages - Services marketing
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
Reaching for a Larger History: A comparative book review
Book review - 4 pages - Literature
Hugh Kearney's The British Isles: A History of Four Nations and Gary Nash's The Unknown American Revolution both attempt to introduce an often missed dimension into their respective subjects. Although each book has a unique style and approach (because of differences in scope, audience,...
The three-part structure of To the Lighthouse
Book review - 4 pages - Literature
Virginia Woolf's 1927 novel, To the Lighthouse makes great use of introspective thought and philosophical questions infused within the prose. It is a novel in the modernist sense, wherein the plot is secondary to the emotional responses sparked by the heavy dialogue spoken throughout the story....
Civilization
Course material - 47 pages - Culture, religion & civilization
No empire other than Great Britain brought to its colonies the technological tools (railroads, modern medicine) and the political ideals (capitalism, the rule of law) that made possible the development of stable and egalitarian societies. This explains why 54 nations, most of them former British...
The crisis of the years 1590 in England of Tudor
Essay - 5 pages - Modern history
In 1588, Queen Elizabeth I, was seated on the throne for 30 years. Although she had to overcome various obstacles and conspiracies, those years were marked by peace and prosperity in general. However, due to several factors, the situation really began to deteriorate during the last decade of the...
Persecution, famine, and exodus: Ireland in the eighteenth and nineteenth centuries
Essay - 3 pages - International law
For centuries, Ireland and Britain have had closely intertwined histories and relations. Ireland, as we know it today, has been influenced tremendously by its relations with Britain. It is known as a place of religious and cultural tension, much of which dates back to the eighteenth and...
The luxury sector
Thesis - 5 pages - Services marketing
1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such as the Greek cities, Persia, Egypt, the...
Modes of reasoning: Loch Ness
Thesis - 4 pages - Social, moral & civic education
Arguments for the existence of the Loch Ness monster have persisted for almost one hundred and fifty years. [The Loch Ness monster is alleged to be a prehistoric dinosaur inhabiting Loch Ness in Scotland]. The [primary evidence for it has been eyewitness testimony, some photographs, and...
On ethics as emotivism according to David Hume and A.J. Ayer
Case study - 4 pages - Psychology
Many philosophers such as David Hume in the 18th century and Alfred Jules Ayer in the 20th century have argued that ethical judgments are, in one sense or another, dependent on emotion and do not express knowledge of any objective truths. Hume was a famous essayist, economist, historian and...
Life as an indentured servant in Colonial Maryland
Case study - 2 pages - Linguistics & languages
My name is Sarah Malie and I am what you would refer to as an indentured servant. I am twenty-four years old and was born in London, England. My mother was originally from there and my father, Sidney Malie, came to London from Glasgow, Scotland. We were a poor family that had too many...
Macbeth vs. Lady Macbeth
Case study - 2 pages - Literature
In William Shakespeare's Macbeth, the tragic hero or the great and virtuous character, Macbeth is destined for downfall as he brings suffering and defeat upon himself. However, this statement can be widely debatable, as many would assume that Lady Macbeth also plays an immense role in the murder...
The foundation of classical economics
Case study - 5 pages - Economy general
Adam Smith is one of the most influential individuals to have ever lived. His insights and new ideas into the discipline of economics have cemented his place in history as one of the greatest economists of all time. Smith was born in Kirkclady Scotland in 1723, he attended Glasgow...
English basics - Culture, politics, sociology
Worksheets - 7 pages - World geography
European Economic Community founded in 1957, by« Inner Six» so France, Germany, Italy, Belgium, The Netherlands, Luxembourg. Initially UK, unwilling to join the EU mainly because of its« special relationship» with the US, its Commonwealth and Geographic Localisation. 1960's years she realized...
Coke - UK Operations
Market study - 10 pages - Business strategy
Coca Cola, the American non-alcoholic beverages company which was founded in 1892 has a huge market in the United Kingdom. The largest manufacturer, retailer and marketer of soft drinks were found by Asa Chandler. The company is known as Coca-cola Great Britain (CCGB) in the UK. It is responsible...
IKEA UK : Study on the journey of the company in UK Market
Market study - 10 pages - Business strategy
"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...
Major Segmentation Variables for Population's Interest in Agrotourism
Tutorials/exercises - 4 pages - Marketing theories
This document contains segmentation variables regarding the population's interest in agrotourism. The countries analyzed are : the United Kingdom, Germany, Montenegro, Greec and the Czech Republic.
Hover through fog and filthy air": Scottish Play, Scottish Plague Tim Hamilton *English 764* Fall 2010
Essay - 12 pages - Literature
Macbeth. The very mention of the title of Shakespeare's most supernatural tragedy sends shivers down the spine of all too many theatre practitioners and enthusiasts, with good reason. Since Richard Burbage first stepped onto the stage of the Great Hall at Hampton Court to play the cursed tyrant...
The UK food market
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
The consumer behaviour
Case study - 27 pages - Services marketing
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
How can we balance the need of protection for vulnerable witnesses and the rights of the accused?
Essay - 10 pages - Other law subjects
The tension between the rights of the accused and a vulnerable witness has remained a problematic balance to address through the criminal justice system. The enshrined presumption of innocence imposes a burden of proof set “beyond reasonable doubt ”, further bolstered by the European...
"Does the United Kingdom Still Have a Constitution?" by Anthony King
Book review - 5 pages - Political science
"Does the United Kingdom Still Have a Constitution?" is a book written by Anthony King. It is composed of four chapters based on the Hamly Lectures delivered at the Institute of Advanced Legal Studies in 2000. The book also contains a short chapter written by John Bridge about the Hamlyn Trust...
Scottish Masculinity: Football Fans
Thesis - 6 pages - Social, moral & civic education
“Before the Forty-five, ‘every man was a soldier, who partook of national confidence, and interested himself in national honour. To lose this spirit, is to lose what no small advantage will compensate'” (qtd. in Herman 153). This comment from Samuel Johnson sums up a worry that...
Barclays versus RBS, Santander and Fortis
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...
What about the different possible resolutions to deal with the inequalities caused by BREXIT at the Irish border?
Case study - 7 pages - European union
We often speak rightly about the impact of Brexit on the new geopolitics of the European Union. But England denying its commitment to the European project could have an impact beyond Northern Ireland, a territory which has experienced a terrible civil war between pro-London Protestants and Irish...
English legal system: The Sources of English Law
Course material - 87 pages - Constitutional law
The judicial decisions are the first to be found to develop a system. Today, they are still influencing the system as a whole. Judicial decisions have a weight that their continental counter part does not have. In England, under certain requirements, decisions are biding the judge with the...
The origins of Freemasonry
Thesis - 7 pages - Philosophy
Freemasons have been a focus of interest for centuries, partly because of their secrecy, and partly because they have been linked to esoteric and secret knowledge. One of the most common questions asked about Freemasonry is, how did it begin? It may surprise some that this question is hotly...
The English renaissance - historical and cultural background
Case study - 7 pages - Literature
In 1485, Henry Tudor won the battle of Bosworth against Richard III, becoming Henry VII, the founder of one of the greatest dynasties of English history. His victory marked the end of the civil war between the noble houses of York and Lancaster known as the War of the Roses (1455-1485). To...
Duress and undue influence
Thesis - 23 pages - Business law
"It is assumed that the parties know their own minds, that they are the best judges of their own needs and circumstances, that they will calculate the risks and future contingencies that are relevant, and that all these enter into the bargain. It follows that unfairness of the bargain - gross...
The different political parties in the United Kingdom
Presentation - 2 pages - Political life and election
The politic life in United Kingdom is based on the cleavage between the Labour and the conservative since the twenties, because of the political system that favors the big parties like them. The Conservative Party was founded in 1834 and is a right or center-right party. Since its foundation, it...
History of Great Britain
Course material - 8 pages - Pre-modern history
The period which goes from 1488 up to 1603 is often described as a Golden Age in the British history. Henry VIII, Shakespeare, the English Bible with the Anglican Church, the development of Parliament are among the numerous examples that are related to this period. The most important forces of...
