Kodak - Market scenario in the US
Market study - 10 pages - Business strategy
Eastman Kodak Company (Kodak), incorporated in 1901, is engaged in the sale of imaging products, technology, solutions and services to consumers, businesses and professionals. Kodak's products also include prepress equipment and consumables; imaging sensors; workflow software and services;...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
Eastman Kodak case
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to...
A detailed look at brand management
Dissertation - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
The Realm of East Asia: Changes and the Future
Essay - 7 pages - Political science
The realm of East Asia consists of Japan, China, Taiwan, North Korea, South Korea, and Mongolia. This realm, although it has been around for thousands of years, has gone through many drastic changes in modern times. Rich in raw materials, people, and cultures, the East Asian countries have had...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
Case study: Hugo Boss
Case study - 40 pages - Business strategy
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...
A survey on recruitment advertisements
Tutorials/exercises - 35 pages - Human resources
Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from propaganda, publicity...
A study on the White Goods Corporates
Tutorials/exercises - 35 pages - Business strategy
Nowadays, it is fashionable to use the word strategy. We hear people talk about defense strategies, business strategies for the game (be it cricket or chess), personal strategies, religious strategies and the like. The word strategy means several things to several people at different point of...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Strategic Management: The market of applications for Smartphones
Thesis - 10 pages - Management
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...
Media policy in Europe
Case study - 6 pages - Educational studies
Multiplicity, as well as, pluralism is the background main beliefs that cause most of the wiles in the European communication also media strategy. Accordingly, the affirmative significance related to these concepts may be subjugated in the wiles for diversified, as well as, continuous...
The Information Technology Act 2000
Case study - 22 pages - Other law subjects
Connectivity via the Internet has greatly reduced geographical distances and made communication even more rapid. While activities in this limitless new universe are increasing incessantly, laws must be formulated to monitor these activities. Some countries have been rather vigilant and formed...
The impact of smart phones on business and private life
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
Analysis of Sony Corporation
Case study - 10 pages - Management
Today's business environment is rapidly changing prompting organizations to have agility towards change direction and speed their responses to dynamic macroeconomic elements. Grounding operations for efficiency and existing strategies is not enough for organizations to thrive given the...
How to use rumours as a marketing tool?
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of European...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
The impact of technological development on mobile phone companies living in a virtual world
Essay - 6 pages - Business strategy
Introduction Over the course of the last two decades, telecommunications organizations have made notable innovations for consumers. While these technologies appear to be quite popular overall, the reality is that innovation in the telecommunication's industry carries with it a considerable risk....
BlackBerry case study
Case study - 3 pages - Electronics, mechanics, engineering & technology
The original Blackberry came at a time of great technological innovation, in the early 2000s. Devices were sprawling, from mp3 players to PDAs, wireless phones and even digital cameras. Personal technological devices began to spread into the mainstream, even though wireless phones and pagers were...
Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
Google: a full presentation of the company, its activities and strategies
Essay - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...
Apple Computer, Inc Company Report
Case study - 3 pages - Business strategy
Apple is truly a solid company that has really shown a lot of growth and innovation over the years. It is no wonder why they are the number one most valuable company now. They have overtaken Exxon Mobil which is valued at $330.77 billion with Apple's very own $337.17 billion (Mclntyre). This...
Apple Inc. - Marketing Project
Case study - 18 pages - Services marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
