Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for...
Essay on international agreements : sales of Covid-19 vaccines
Essay - 5 pages - International law
This situation has changed the world. Experiencing such situations require a certain level of implication and commitment on the international scale. Meaning, all the countries were henceforth concerned about this pandemic. Fever, dry cough, and exhaustion are the most prevalent Covid-19 symptoms....
Business Plan Sales Pitch - The Away Hair, Hair Brush cleaner
Business plan - 6 pages - Luxury marketing
The Away brush has been designed for people who refuse to waste their time. It is a new type of brush in the market place because of its innovative uses. It was developed especially to brush your brush, in fact, there is hair on your scalp but we forgot too often that hair spends a lot of time...
Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)
Essay - 4 pages - Business strategy
With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.
Capital Chemist Diagnostic and Sales System - Information Systems and the performance of firms
Case study - 5 pages - Educational studies
Most studies have tried to explain the relationships between firm performance, competitive advantage and investments made in information systems. Literature on information systems offers useful insights on the relationship competitive strategy and information systems; however, it is still not...
How to become a professional salesman ?
Case study - 3 pages - Business strategy
Before discussing how to become a sales professional, would be helpful to understand first the understanding of the art of selling, selling art is a reciprocal activity so that both parties are satisfied, one way to sell is to be salespeople. My teacher said that whatever our work, we...
Sales and marketing processes: Meteor Ireland
Case study - 6 pages - Services marketing
The company we have chosen to base our project on which targets the consumer market is Meteor Mobile Communications Ireland. We have chosen this company because it's a company that everyone is familiar with and we thought it would be interesting to find out how their marketing is done as it has...
Cover letter for the position of Director of Channel Management and Product Management Sales
Sample letter - 1 pages - Management
I am writing to express my interest obtaining the position of Director of Channel Management and Product Management Sales at Titan Global Services. After conducting extensive research on Titan GS, I have been very impressed by the firm's outstanding reputation and culture. I am native to...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
Management of sales force: 'Xerox'
Case study - 5 pages - Management
Introduction Xerox is a global company that is very active in the sector of office, printing and digital technology. However, in this paper we will restrict ourselves to discussing Xerox's operations in France. The headquarters of this company is Saint Denis (Seine Saint Denis). The company...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
Analysis of National Geographic's sales strategies in London
Case study - 6 pages - Services marketing
Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...
"Unmasking Zara!" - Analysis of the sales strategy of the Zara group
Case study - 6 pages - Services marketing
This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of Zara is...
Sales management operations
Case study - 40 pages - Management
The Jury of executive opinion:- involves a poll of executive opinion. With this method the collective views of top company executive are pooled to develop the sales forecast. A jury may consist of the company president and several executives from different areas. Sales force...
Sales Training in Christian Dior, London
Thesis - 8 pages - Educational studies
As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...
Fiscal management of sales
Thesis - 3 pages - Finance
The methods used are diverse and vary depending on the activity of the company. Forecasts can be based on information provided by commercial sources, supplemented by various statistics. The linear correlation establishes a relationship or index of dependence between the change in sales...
Boosting sales of the Nespresso System
Case study - 9 pages - Services marketing
Nespresso is the result of an innovation process that started inside the Nestle Company: a new idea of coffee that combines the quality of an espresso coffee and the convenience of the use of capsules. The process of launching this product inside a big company like Nestle was not an easy one....
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Sales Promotion of Red Bull in France and China
Case study - 14 pages - Services marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Information technology as an enabler of sales and distribution
Dissertation - 47 pages - Business strategy
A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive...
Data warehousing and data mining: Bringing pinpoint accuracy to sales
Thesis - 4 pages - Computer science
For most businesses, the primary means of growth involves the acquisition of new customers. This could involve finding customers who previously were not aware of your product, were not candidates for purchasing your product, or customers who in the past have bought from your competitors. Some of...
Sales and channel management at Larsen and Toubro Limited
Thesis - 23 pages - Management
Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...
The motivation of sales personnel
Essay - 10 pages - Human resources
Companies do not exist without the people who work there. The main objective of the surroundings is to obtain the best productivity from it's staff as well as maximum quality. These expectations require adequate abilities, an irreproachable organization, but more importantly the motivation of all...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Improving Vichy Sun Care sales for teenagers and young adults
Thesis - 13 pages - Services marketing
The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed...
Sales & distribution analysis of the Indian telecom industry
Presentation - 27 pages - Services marketing
Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market globally by 2010. Forthcoming services such as 3G and...
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Case study - 35 pages - Services marketing
LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
Sales-side process automation to improve integration: An exploratory research
Dissertation - 51 pages - Business strategy
The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...
Sales and distribution of the products of Hyundai and Tata Motors
Dissertation - 28 pages - Services marketing
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...
