Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or...
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the...
The Exki company: "natural, fresh and ready"
Case study - 8 pages - International marketing
EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef, respectful of...
McDonald's and the McCafe coffee initiative
Thesis - 10 pages - Business strategy
McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...
The CRM strategy of McDonald's
Case study - 5 pages - Business strategy
Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110...
Success of the Yam! Brand, Inc Global Company that Feeds the World
Case study - 1 pages - Business law
In my case am going to be assessing the Yam! Brand, Inc. David Novak who was the chief executive officer developed an ambitious plan for a food company he had led eight years. This plan aimed at improving the performance of the company although it had many challenges and problems. The first...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
PESTEL Analysis - McDonald's
Case study - 5 pages - Services marketing
In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year,...
Essential departments in a hotel
Tutorials/exercises - 34 pages - Management
The past, present and the future of the hospitality industry are closely linked. Today's lodging and restaurants are the result of many centuries of social and cultural evolution. Comfortable and sanitary lodging was once considered the exclusive privilege of the wealthy. But with the...
McDonald's: Strategic challenge and SWOT analysis
Thesis - 30 pages - Business strategy
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
Economics assignment
Case study - 5 pages - Economy general
There are many restaurants in the city providing significantly differentiated menus and are currently generating profits. Depict in a diagram showing the profit maximising equilibrium for such a typical restaurant. Will this typical restaurant maintain profits in the...
Technical and Architectural Study - The Market Hall in Rotterdam, a Hybrid Market - The Mixing of Functions at a Building Scale
Case study - 6 pages - Architecture
After five years of work, the city of Rotterdam inaugurated in October 2014, the first covered market of the Netherlands which cost 175 million euros. Located in the city centre and close to Blaak Railway Station, the Market Hall is part of the renovation project of this historic district. Our...
McDonald's commitment to their communities
Thesis - 7 pages - Business strategy
McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per...
Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country
Essay - 3 pages - Services marketing
The first McDonald's restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. and after 50 years down the line, the company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every...
Pho Pasteur: Drawing in Emersonians and Bostonians
Essay - 3 pages - Arts and art history
It is quite popular among various social groups to have a favorite place to go for gastronomical options. A spot that encapsulates a comforting and familiar atmosphere, and that provides cuisine that is enjoyed and loved by those who flock to it. In Boston, it seems that there would be an endless...
The fast food industry
Thesis - 2 pages - Services marketing
Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
McDonalds - Strategic audit
Thesis - 5 pages - Business strategy
The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service restaurant (2). Being the best means providing...
SWOT Analysis - Accor group
Case study - 15 pages - Services marketing
France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Accor group.This group mainly specializes in hotels...
Strategic Management Analysis Starbucks Corporation
Case study - 8 pages - Business strategy
With restaurant operators facing intense competition every dawn, coupled with rising costs attributed to factors of production, there exists not a room left for strategic errors in the sector. Contrary to the thought of start-up restaurateurs, operating in the food service industry demands...
McDonald's and the McCafe Coffee Initiative: A presentation
Presentation - 20 pages - Business strategy
McDonald Canada opened in 1976, after a decade of operating in Untied States. McDonald Canada was the first McDonald restaurant to be opened outside the United States. McDonald Canada has 1200 locations throughout the country and 70% of them are owned by franchisees. Company's success is...
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...
International marketing: "McDonald's and Obesity"
Case study - 7 pages - Services marketing
Around one million people in the world are affected by the scourge of obesity in the world. This figure is twice more than the rate at which it was 10 years ago and many doctors worry that this could further increase. Many attribute this rise in weight to the massive presence of fast foods in the...
Strategic analysis of Starbucks Coffee
Case study - 22 pages - Business strategy
Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in...
