Market research: 'Amazon' from Hermes (2009)
Essay - 22 pages - Services marketing
"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that determines the...
Market research on business schools in France
Thesis - 7 pages - Educational studies
Management education in France has become widely developed from the 1970's. During this phase of market growth, training GPs predominated, resulting in more specialized training. If the schools were the trendsetters for management training, Universities, new entrants to this market in the 1970s,...
Gap: A research on the company
Case study - 7 pages - Services marketing
We decided to conduct an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the student market in the last few years. Gap appeals to us with contemporary designs but the plain style that resulted from a new team of lead designers...
Research methods for managers - published: 29/09/2010
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the...
Bulgaria and European Union: A research report
Tutorials/exercises - 22 pages - European union
The development of a global financial market transforms the individual countries' and domestic capital markets into connected single financial environment, where investors can take advantage of numerous investment opportunities. The dynamic growth and gradual integration of the Bulgarian capital...
Research essay on bioterrorism
Thesis - 3 pages - Social, moral & civic education
Many different types of warfare have been used over the past century. There is conventional warfare, which is conducted by using conventional military weapons and battlefield tactics between two or more states, and unconventional warfare which refers to raiding, guerilla, and insurgency....
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these services...
Stock option price modeling using system dynamics and operations research
Thesis - 12 pages - Finance
Options are instruments that give the holder the right, but not an obligation, to buy or sell an asset by a certain date for a certain price. Options can be bought or sold on a variety of assets like stocks, foreign currency, indexes, and futures. A call option gives the holder the right to buy...
Market research on Britannia
Case study - 44 pages - Services marketing
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...
To what extent should social work practice be informed by social research?
Essay - 19 pages - Social, moral & civic education
Within this work I will be looking to examine the effectiveness of using research in social work practice. I have chosen to do this by reviewing both historic and current research on the outcomes of adoption. Part 1 will consist of a literature review, detailing research...
Critical evaluation of research methods in education
Essay - 6 pages - Educational studies
On initial consideration, the question posed here seemed to bracket nicely few main points of the subject, but that impression appeared to be inequitable, especially when it came to making judgments concerning different methods and approaches to research projects. The word "method" is...
Research methodology business tourism in France
Essay - 5 pages - Journalism
Welcome to the wonderful and interesting world of Business Tourism! This essay is the second step of a huge research to find solutions to questions in this market of the wider tourism industry. Meetings, incentives, conferences, exhibitions, outdoor events and individual business travels...
A research study on performance management system in an organization
Thesis - 11 pages - Human resources
A company reviews the existing appraisal system of senior executive levels. The revised performance management system has components of performance planning, monitoring, review and development through involvement of the appraisee is being introduced. The focus of the performance management...
Human rights and Islam: A critical review of research on Sudan
Thesis - 4 pages - Philosophy
Many non-Muslim onlookers in places like the West have heard of the apparent human rights violations that occur in the some parts of the Islamic world, and they have come to conclude that women are naturally supposed to take a subordinate position to men. While there might be some good reasons...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
A research on women's health in relevance to their rights and freedom
Thesis - 4 pages - Journalism
In the span of our lives we have seen national crisis come and go: The Vietnam War in the 60's, the drug epidemic of the 70's, and the AIDS crisis in the 80's. Most of these conflicts were managed by government control with plans and policy making they slowly settled. Today, in light of recent...
Qualitative vs. quantitative research techniques in tourism
Case study - 10 pages - Journalism
Research in the field of tourism has not been very important until the early nineteen seventies; it has begun to spread only since that time. Marketing research is a broad concept including various techniques, but a main distinction should be done between quantitative and...
Market Research: The launch of a hybrid diesel engine by PSA group
Market study - 4 pages - Services marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...
Market research: Mobiles in Ireland
Market study - 12 pages - Services marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
Indian electricity, potential market research, doing business in the Indian Subcontinent
Essay - 5 pages - Services marketing
The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further...
Research on customer satisfaction for the services of Hutchison-Essar
Case study - 25 pages - Business strategy
After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic,...
Market research: Diesel Jeans
Essay - 17 pages - Services marketing
Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel became a brand that could not be ignored. It...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of...
The melting pot revisited: Supporting research into the genetic diversity of the American population
Thesis - 14 pages - Sociology & social sciences
The advent of the genomic era has brought with it a host of opinions regarding to what ends genetic tools ought to be applied. There is a growing interest in research that will illustrate the genetic diversity of populations. Advocates suggest that research detailing unique features...
Cultural competency of adolescent ethnic minority females: Theory, research and practice
Thesis - 9 pages - Social, moral & civic education
As the land of immigrants, the United States is arguably in the most need of a culturally competent society. Yet, internationally Americans are increasingly regarded as US-centric (Berzonsky et al., 2003; Fullerton, 2005; Pew Research Center, 2005). Given such issues as teen pregnancy,...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008....
Sales-side process automation to improve integration: An exploratory research
Dissertation - 51 pages - Business strategy
The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...
Stigmas and obstacles in communicable disease research: Responses to the Herpes Simplex Virus
Thesis - 8 pages - Medical studies
The discipline of public health is a relatively new discipline addressing both old and new problems in all areas of health, including physical and mental. Given the limited funding sources and the endless public health concerns to be addressed, the faces of public health (business/private sector,...
Competitive research on market size of cigarette brands
Tutorials/exercises - 33 pages - Business strategy
The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...
Introduction to research & development decision analysis
Essay - 5 pages - Finance
A firm optimizes its market value when it successfully implements strategies that generate positive discounted cash flows applied against initial investments with net present value (NPV) greater than zero. One purely economic analysis, which serves as a guidepost to this work, applies a...
