Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Horace Mann's 1841 report
Thesis - 3 pages - Social, moral & civic education
Horace Mann begins his “Annual Report of the Secretary of the Board of Education of Massachusetts for the year 1841,” by stating that he believes that education‘s befits on a people to be as certain as the passing days bring on the different seasons. He promises that he...
A report on the market "Sukuk"
Market study - 9 pages - Finance
Global capital markets have long been functioning without Islamic components. Only recently have they been subject to the emergence of a new dimension: the sukuk (Islamic Bond) market. The sukuk market has experienced a spectacular growth since 2001 in the Middle East, supported by ultra-high...
A project report on Bosch
Case study - 60 pages - Management
MICO Nashik also abbreviated as MICO/NaP in the Bosch World, is one of the four pillars of MICO and Bosch Group in India. The company is situated in city which is one of the holy cities of India and is full of natural resources and manpower. This has contributed in the development and growth of...
Nespresso, crisis communication report: Establishment in Israel
Case study - 6 pages - Services marketing
For more than 20 years, Nespresso, which is a subsidiary of the Nestlé Group, managed to transform the very bitter beverage coffee, to an elegant and pleasant product thanks to its expertise on quality coffee and coffee machines as well to its efficient marketing campaigns. With the success of...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
The body shop report: entering new markets
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Haiti: A brief report
Thesis - 2 pages - Social, moral & civic education
In its early years as a wealthy French colony Haiti was the envy of European imperial powers; however, in the last two centuries it has undergone a major transformation from a blooming Caribbean colony to an economically, socially, environmentally, and politically troubled nation. Since the slave...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these services...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...
Site visit report: Genesis women's shelter
Thesis - 2 pages - Educational studies
This paper will present the cognitive behavioral therapy and interpersonal therapy programs at the Genesis Women's Shelter, and specifically programs at the Austin Street Centre; Board representation includes First Presbyterian Church of Dallas and Episcopal Diocese of Dallas. This paper will...
Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury
Case study - 2 pages - Services marketing
Celebrity Cruises is a cruise line founded in 1988 by the Greek Chandris Group. In 1997, Celebrity Cruises Ltd. merged with Royal Caribbean International to become Royal Caribbean Cruises Ltd., which operates Celebrity, Royal Caribbean International, Azamara Cruises, Pullmantur Cruises and CDF...
AXA's controlling and reporting mechanism
Thesis - 3 pages - Management
AXA is a leading insurance provider and asset management company of France. It supports its clients in all stages of their lives to enable them to live more confidently. The financial protection wing of AXA covers all activities performed in the protection of people and goods such as: life...
Ecological census lab report
Thesis - 3 pages - Ecology & environment
This lab involved field work in Hammond Woods, Newton, MA. Here, we observed trees in two sites: an exterior and interior site. These two sites possessed different distributions of trees and their species. The exterior, or edge site, consisted of four different species of plants: the White Pine...
Lab report of photosynthesis
Thesis - 2 pages - Biology
The majority of my data agrees with my hypothesis. I hypothesized that the color of light which would result in the highest photosynthetic rate for the spinach and red cabbage would be red (650-700 nm) and yellow (400-450 nm), respectively. To fully elaborate on such hypothesis, Table 1 below...
Internship report at a pharmacy in France
Case study - 4 pages - Educational studies
A pharmacist is a healthcare professional with a mission of public service. The following paragraphs will give you a view into the life of a pharmacist. These details are compiled from an induction course conducted at the Central Pharmacy Boonefaes-Cadiou, located at Courrières. The goal of this...
Setting up a business: A report
Thesis - 5 pages - Business strategy
We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...
Final Strategic Analysis Report BIC
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Negotiation techniques: The report of the negotiation
Worksheets - 1 pages - Business strategy
We represent a company that manufactures and exports computers. The potential customer we met proposed an order of 4000 computers at £550 per unit. £550 was suitable for us but quantity seemed to be a little low. Thus, we not only proposed a bigger order, but also a price of £600 per unit. After...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Dupond: case study report brand management and marketing
Case study - 3 pages - Management
Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components. Having...
Crisis Management: a Report on Pfizer and the Trovan Crisis
Case study - 14 pages - Management
We decided to study the Trovan crisis that affected Pfizer as we found it particularly interesting. If one delves into the circumstances which contributed to provoke the Trovan crisis, it is indeed an intriguing story. We also thought that it would be quite enriching to analyze how a...
DELL: Logistics research report
Case study - 21 pages - Services marketing
Dell has revolutionized the industry in the last 20 years, to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct model, and the industry's response to it, information technology is...
Bulgaria and European Union: A research report
Tutorials/exercises - 22 pages - European union
The development of a global financial market transforms the individual countries' and domestic capital markets into connected single financial environment, where investors can take advantage of numerous investment opportunities. The dynamic growth and gradual integration of the Bulgarian capital...
Heineken - Company Report
Case study - 30 pages - Services marketing
The Heineken company was started up in 1864 by Gerard Adriaan Heineken. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij. In 1874 Gerard Adriaan Heineken opened a second brewery in Rotterdam. In 1886 Dr. H. Elion developed the “Heineken A-yeast” in the...
Conflict assessment report: Lebanon
Essay - 16 pages - Political science
With its unique geographic location at the crossroads of three continents, Lebanon has always been a passageway to many different peoples and cultures. The coexistence of a dozen and a half of different religions in such a tiny territory has been a model for diversity. However, this diversity has...
A report on activities on and around OFDM
Thesis - 5 pages - Physics
Multi-carrier communications are currently in a state of very rapid development, both in the introduction of new techniques and in its application to a wide variety of channels and services. Orthogonal Frequency-Division Multiplexing (OFDM) is a bandwidth-efficient signaling scheme for wideband...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
Reporting analysis: Daimler-Chrysler (1998-2006)
Essay - 21 pages - Finance
We assume for the analysis of the group that the impact of IFRS in year 2004 is insignificant given that IFRS and US GAAP are closed. Moreover a complete analysis was impossible given that we didn't have all the figures before 2004. From 1998 to 2006 we can see that inventories increased from...
