Strategic marketing management: Debenhams
Essay - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Auditing a bank
Case study - 37 pages - Finance
Various people such as owners, shareholders, investors, creditors, lenders, government etc. uses the final account of a business concern for different purposes. All these users need to be sure that the final accounts prepared by the management are reliable. An auditor is an independent expert who...
Selection of the Beach Bike Cruiser
Case study - 4 pages - Services marketing
The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for...
Fire insurance
Thesis - 27 pages - Finance
What insurance companies do is to bear risk in return for a fee called premium. Thus, insurance companies are risk bearers. They accept or underwrite the risk in return for an insurance premium. Accordingly, the term insurance may be defined as a co-operative mechanism to spread the loss caused...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
Business communication: Netflix and Amazon.com
Case study - 7 pages - Business strategy
Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth opportunities. The...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Suicide at work in France and Japan
Essay - 15 pages - Social, moral & civic education
Bad working conditions can affect people and lead them to commit suicide. For example, in France between 300 and 400 suicides per year are directly linked to working conditions. Through poor working conditions we mean three major trends, which exert a bad pressure on the way people work. The...
Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop
Business plan - 7 pages - Business strategy
The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the coffee we...
Chicago real estate -The financial implications
Thesis - 2 pages - Finance
Buying a home is one of the smartest and wisest decisions that one can take. It is one of the most enduring American dream and the one dream that has sustained through generations inspiring people to save for that piece of property that one can call his/her own. Chicago is one of the most sought...
A study on the working methodology of Cochin port - India
Case study - 15 pages - Management
The ports are the inevitable part of Shipping Industry. They play a major role in import and export of materials through the sea root from and to various destinations around the globe. Ports come under the ministry of shipping, government of India. The general body of the port management is...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Analysis of SNCF's information system management
Essay - 8 pages - Management
The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it is difficult to imagine that a production...
What is asset based financing?
Dissertation - 42 pages - Finance
ABF is a financing method that is driven by the assets of companies. Assets include current assets, such as accounts receivables and inventory, and fixed assets, such as plant and machinery. ABF allows an SME to utilize its own assets to meet its short, medium and long term funding needs. Asset...
Olive Tree Restaurant business operational systems assessment
Case study - 6 pages - Economy general
The Olive Tree Restaurant is strategically situated within the fringes of Ealing area in a building that was formerly being used as a bank. A case study on the restaurant has been provided to analyse the business position of the restaurant. Reflecting on the case study, a thorough assessment was...
Indian retail: Stepping ahead to create a benchmark
Dissertation - 47 pages - Business strategy
India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends that...
Business plan: Marriage/Wedding fairies
Business plan - 22 pages - Business strategy
In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service to our...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Baroque or Rococo Art Critique
Case study - 2 pages - Arts and art history
"The Taking of Christ" is an impressive work of art by one of seventeenth centuries most prolific and influential painters, Michelangelo Merisi da Caravaggio. The painting is typical of Baroque style: intense, vibrant colors, strong contrasting of light and dark shadows, and dramatic emotions of...
Interpreting macroeconomic signals
Course material - 46 pages - Economy general
As an economist, what you need to forecast is not so much the end value of the economic indicators. Indeed, markets already have some believes and price in those expectations. What is important to forecast is what the markets are going to change their expectations and when this will occur. To be...
Heritage Management: How Can Finance Professionals Propose Wealth Management Strategies Adapted to the Needs of Their Clients?
Dissertation - 25 pages - Heritage and real estate
Wealth management is a hot topic that is of increasing interest to individual and professional investors. Indeed, faced with the complexity of the financial markets and the diversity of investment products, asset management has become a necessity for investors wishing to preserve and enhance...
Property law: Landlord and tenant law
Essay - 7 pages - Other law subjects
In 2000, Oliver's great aunt Fran, died leaving Oliver “all my right, title and interest in Blackacre”. Fran's will left everything else to her next of kin Everett. In 2003, Oliver subdivided Blackacre into Yellowacre and Blueacre. In 2003, Oliver entered into an agreement with Tania to...
Implementing Monoprix in Japan
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present in...
The sociology of housing and the housing problem
Essay - 9 pages - Social, moral & civic education
At its most elementary level, housing serves as shelter, offering protection against inclement weather and victimization by street crime. Housing fulfils other functions as well. It is typically a significant economic investment, for households as well as builders. Residents also tend to hold...
The suburbs in France: Drugs, violence & riots
Essay - 13 pages - Political science
This paper gives the reader an introduction to a real French suburb. Recently, the suburbs of France are quite in the picture of the world's media, because of the several riots in November 2005 and even now at this moment. On October the 27th it will be precisely one year ago that the hype...
The concept of non-resident on international laws
Essay - 9 pages - International law
The tax situation of each person is defined in relation to his domicile tax. According to Article 1 of the law of 29 December 1976 applicable for the first time to the income for the year 1977 and codified in section 4A of the GTC, "people who have their domicile tax in France are liable for...
An overview of distribution management
Presentation - 275 pages - Management
Distribution management is a factor of the channels of distribution which is also known as marketing channels. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. It is a strategic asset of any organization...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
Marketing strategy: Case study of Easy Mobile
Case study - 10 pages - Services marketing
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
