Business model - Netflix
Case study - 6 pages - Digital & e-marketing
The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Business Plan: D'Light Handbags (2007)
Business plan - 20 pages - Business strategy
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are...
Analyzing humor: The grand of them all
Thesis - 3 pages - Journalism
The Landlord, a Funny or Die exclusive video, is a comedy that makes people laugh until they tear up. The video shows two lethargic, aged men, Will Ferrell and Adam McKay, who are suddenly interrupted by the presence of their raging landlord because the rent is late1. Surprisingly, the...
Corporate finance
Case study - 5 pages - Services marketing
Luxury Automotive Supply is trying to enter the California market which represents a lucrative market for automobiles owing to its pleasant climate. As the company's luxury automobiles are driven throughout the year due to the climate, the company feel the annual demand for car parts will be...
Creation of EasyLoc
Case study - 5 pages - Business strategy
Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
The Ramsey-Cass-Koopmans model
Thesis - 7 pages - Economy general
The Ramsey-Cass-Koopmans model is an economic model resembling the Solow model. The purpose of this paper is to outline the model with government, and assess the effects of government spending being tax or bond financed. We will see a result stating that it does not matter whether government...
Corporate finance: Opening a retail music store
Thesis - 9 pages - Finance
Friends Jane and Elizabeth have decided to open up a retail music store. They will open up a store in a large shopping mall, purchase CDs from the large music distributors, and resell them to the public. Their first decision is to determine if they can profit from this venture, therefore they...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
A history of the Black Death and its impact in late medieval Europe
Thesis - 9 pages - Medieval history
The Black Death was one of the deadliest pandemics in human history, peaking in Europe between 1347 C.E. and 1351 C.E, reducing the population of Europe by nearly half, and resulting in widespread socio-economic and other changes. Medieval people referred to this catastrophe as the "Great...
The US and Guantanamo Bay
Essay - 7 pages - International relations
In 1898, the United States intervened in the Caribbean and Pacific to fight against Spanish imperialism. In the aftermath of the Spanish-American War, the United States occupied Cuba from January 1899 to May 1902. On February 25, 1901, Senator Orville H. Platt introduced in Congress “the...
A subjective analysis of what one might term as a lighthouse
Book review - 4 pages - Literature
Woolf could choose many ways to describe the Ramsay's to her audience. She could start with a description of their summer home, the price of their rent, or their family lineage in an attempt to engage the reader and establish some common ground on which to build from. But, as Woolf...
Calgary: A case study in residential development
Thesis - 5 pages - Social, moral & civic education
Although the Canadian city of Calgary has traditionally been an affordable place to live, substantial economic and population growth has resulted in an over extended demand on real estate. As a result, house prices in Calgary have increased significantly in recent years (Calgary Real Estate...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and caravans...
Call centers in France
Thesis - 5 pages - Business strategy
Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...
Size of a business
Thesis - 5 pages - Business strategy
The search engine, Google was created in 1998. This new company was set up in a garage in Menlo, rented by a friend of the two creators Larry Page, 24, and Sergey Brin, 23. The company comprised of three people initially. It began tasting success exponentially since 2000, when Google became the...
Large Companies
Case study - 5 pages - Business strategy
In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
Megacorp's Crane Manufacturing company (CMC) operations analysis - published: 19/11/2022
Case study - 9 pages - Business strategy
The sales within the global crane markets have slated to the top forty-four billion dollars as of 2022. And the market is expanding at a steady 4 percent, it has been projected that the crane market will reach a total of 57 billion dollars by 2029. It is reasonable that the increased usage of...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Boats in Collioure - André Derain (1905) - An Exploration of André Derain's Art
Artwork commentary - 4 pages - Arts and art history
A. Derain was born in Chatou in 1880 to a middle-class family. He began painting in 1895. From 1898 to 1899, he studied at the Camillo Academy in Paris. He met H. Matisse in 1901 at the Louvre, where he began copying works in a caricatured manner. In 1901, he rebelled against his family, who did...
Gencon Charter Party (1994) - Chartering Practice and Methods
Text commentary - 6 pages - Logistics
Theophilus et al. (2018) explain that ship chartering is fundamentally an agreement that involves the charterer renting a vessel from a shipowner. According to the authors, the agreement typically involves an agreed amount of money representing the reward offered to the shipowner for the use of...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
My leadership plan
Case study - 1 pages - Educational studies
In the world today strong leadership with moral or ethical values is much needed, especially in human service work. The increase of unemployment and poverty has many people turning to people in this field for a variety of needs; counselors for depression issues, social service agencies for food,...
Analysis of the purchase of Puma by PPR
Case study - 22 pages - Services marketing
PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...
Goals and objectives
Case study - 2 pages - Business strategy
Families sometimes fall onto hard times. There are many reasons why a person may become homeless, but there are not as many ways to help these families. Not every city in The United States has organizations to help with the homeless. Some cities do have different organizations which help the...
Movie review: The Pursuit of Happyness
Case study - 1 pages - Film studies
The Pursuit of Happyness tells the touching story, based on real-life events, of a man named Christopher Gardner and his elementary-aged son named Chris. Throughout the movie the pair struggle to survive after the father loses his life savings after he invests in a non-profitable bone density...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
Case study: Targeting tattoos
Case study - 2 pages - Administrative law
A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's skin. “[T]he ink is injected into the dermis, which is the second, deeper layer of skin. Dermis cells are very stable, so the tattoo is...
