A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
Analysis of Publicity of "Flower" brand by KENZO
Case study - 4 pages - Services marketing
The Kenzo brand was created in 1988 by Kenzo Takada, a famous Japanese designer. In 1993, he sold the brand to LVMH while retaining the ownership thereof. This large group is the world's leading luxury product group, and it holds a portfolio of high profile brands such as perfumes from...
Publicity in Russia: a new concept
Case study - 4 pages - Management
In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the...
Honda's publicity campaign for the CR-V
Case study - 2 pages - Management
Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...
Critical analysis: Apple's publicity for iPod and iTunes
Case study - 4 pages - Business strategy
The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....
Dancing rabbit eco-village: The pros and cons of publicity
Thesis - 6 pages - Social, moral & civic education
One dilemma that faced intentional communities of the 19th century was balancing the communards' desire for their own, secluded place and their drive to educate the rest of society by example. Dancing Rabbit, an experimental intentional community, is taking a decidedly 21st century approach to...
The Role of the Media in Shaping Public Opinion of Spain during the Transition
Essay - 1 pages - Sociology & social sciences
The topic we have chosen for our paper is "The Role of the Media in Shaping Public Opinion of Spain during the Transition from Dictatorship to Democracy." We were particularly drawn to this subject because of the media's profound ability to shape societal attitudes and perceptions, serving as...
Public consultation - A new communication strategy launched by the EU through the web
Essay - 3 pages - European union
On 29th May 2005, French people refused the EU constitution, I was in Italy and had the news on a bus, through my neighbour's newspaper. In this context, the 'no' from French public opinion was the opportunity to reveal the wide gap between the EU and its 'citizens'. This...
Advantages of public/private schools over home schooling
Case study - 3 pages - Educational studies
There is a current trend among parents of school-age children around the world to educate kids at home instead of in an institutional form. Although these parents want the best education and choices for their children and emphasize the difference, as well as the benefits of the home education,...
Country Risk: Fiscal Policy and Public Debt
Course material - 6 pages - Economic politics
Governments refer to (elected) people who form the administrative body of a country. They are important because they take into account externalities and finance public goods (which the private sector would not want/manage to finance). Their objectives are : education, national defense, low crime,...
The today health crisis poses the problem of its financing in large part by public debt - With the subprime crisis, how can the impact of such a cost be sustainable on the budget ?
Dissertation - 8 pages - International economy
According to an article published on April 28, 2020, in the newspaper Les Echos and written by Renaud Honoré, the current rate of French public debt is twice as high as that of the subprime crisis in 2008. In fact, we never reached these figures since the Second World War. European debt rules...
Formal versus informal institutions-role of public and private sectors
Case study - 3 pages - Educational studies
Countries have come to the realization that for efficient development to occur the roles of the state and those of the private sector must be clear. The world leaders met in 2000 and they came up with the Millennium Development Goals (MDG's) which would be achieved through the participation of...
Public Administration - Possibility of good regulatory government
Case study - 3 pages - Educational studies
Public administration follows the bureaucratic model. The implication is that there are hierarchies that influence the decision making process in public administration. Therefore, the decision makers in public administration are at the top of the bureaucratic models (Croley, 2008). However, there...
Religious freedom: freedom to the test of public service and the principle of neutrality
Case study - 4 pages - Educational studies
It is first necessary that the public service is an apparent neutrality: it is the public service as a neutral place. It is useful to recall that the principle that worship is not a public service. But in any event, the neutrality of the public service places is required, either under the...
Public Service: The Australian Perspective
Tutorials/exercises - 4 pages - Political science
Public service, in the general context, refers to services which are aimed at addressing specific needs of a certain sect of the general public. In light of a government set up, such services are rendered by public government entities and agencies to the members of public within a governmental...
Evolution of public relations profession
Essay - 1 pages - Sociology & social sciences
Technology continuously changes the way we interact with one another. Consequently, professional duties have been altered as well. Some positions require a completely different approach compared to the same position a few decades prior. Public Relations provides a unique example of this trend....
How Did the Media Influence Spain's Journey to Democracy, Shape Public Perceptions, and Tackle the Challenges of Moving From Censorship to Independence?
Essay - 1 pages - Political science
The media's role in shaping public opinion during Spain's shift from dictatorship to democracy was powerful and profound. As the country moved away from Francisco Franco's authoritarian rule, media outlets—previously controlled by the state—suddenly became key players in a...
Transformations of resource management in Canada and his impact on the Public Service
Essay - 3 pages - Management
Resource management in Canada has gone through upheavals since the 1960s and 1970s. What might be one of those transformations and why is it significant for management in the Public Service of Canada?
Charter schools and the future of public education
Essay - 2 pages - Educational studies
According to Karps analysis on the issue of charter school in relation to the role played by the public schools, he thinks that there are many devoted charter school educators who share the dream of schooling in a advanced, student-centered institute. And he also indicates that there are more...
Management in the public sector
Course material - 10 pages - Management
In the public sector, business organizations do not exist to make profit but to provide services for the whole nation. The public sector is made up of organizations which are controlled by the government, the state or the local authorities. They can be divided into 3 categories: - Public...
State sovereignty in international public law
Essay - 5 pages - International law
Jean Bodin (1530-1596) considered that the concept of sovereignty is an absolute concept. Sovereignty is a key concept when it comes to dealing with the state and its place in the international arena. It is, indeed, a concept that has been fostered to characterize the intrinsic power of states:...
Public spaces and private palces : Work Sweet Work
Tutorials/exercises - 3 pages - Urban planning
On the left-hand side we can see, working stations with slight to no separation between them. This indicates that we are in an open space work environment. This setting is the go-to for pretty much all organizations. Such setting presents many advantages. It is characterized by the collaborative...
Public health - The speech to Taru's Parliament
Creative writing - 1 pages - Economic politics
First of all, we must fully consider the threat posed by the virus circulating in our nation. When we know that about 25% of the population is infected and that this figure is tending to increase rapidly; distributing a remedy quickly seems to be indispensable. So we all agree that the entire...
The Ethical Implications of Police Officers Accepting Free Goods and Services from the Public On- or Off-Duty
Essay - 3 pages - Political science
Ethical issues define the moral responsibility that an individual has, which defines and shapes their conduct. From Kantian ethics, the duty obligation is supposed to limit the behavior of an individual, which is supposed to be defined by the standards that are supposed to be held. Police...
India's daughter - Leslee Udwin - How was this crime interpreted by the public opinion?
Essay - 1 pages - Sociology & social sciences
The rapists' point of view is clear: this girl shouldn't have gone outside alone, and at night. Their rape act was like a punishment of this unaware attitude of Jyoti for them. The only responsible person of the rape concerns the victim: leaving at night around 9 o'clock is like...
The Supreme Court, Federalism, and Public Administration
Dissertation - 8 pages - Constitutional law
The U. S. Supreme Court has always played the role of a decisive figure in the conflict of power between the federal and state authorities. The Supreme Court is the apex court of the United States. By virtue of its role in legal interpretation, it defines the parameters of federalism as stated in...
Role of Interventions Programs - Public Health Theory
Case study - 3 pages - Educational studies
The social cognitive theory can be effectively used in the curbing of the excessive alcohol use that has been noted amongst the students of Indiana University College. The social cognitive theory, according to scholars in the social and behavioral sciences, is conceptualized by understanding only...
Public Law -The Human Rights Act 1998
Case study - 4 pages - Educational studies
Protection of human rights has been the focus of many governments and states in the world. The United Nations, for instance, has put in place a number of rules and regulations that revolve around human rights and which all members should adhere. The United Kingdom is one of the states that have...
Public opinion & responding to crisis
Case study - 2 pages - Educational studies
A crisis is an unstable condition or situation or a stage in a series of events at which the inclination of future events, in most cases for the worst, is determined. How issues are handles at this stage, is very vital in determining the extent to which the future events may be favorable or...
