The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Business plan for floating shoes: launch of a new product in 2050
Business plan - 21 pages - Services marketing
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...
Launch a new product : Easy toilet cleaner (Business plan)
Business plan - 3 pages - Services marketing
The aim of this business plan is to launch a new product in the market. The product is original and never created before. This business plan will explain the actions and recommendations to lead this project successfully. Hygiene is more important than ever and people always want new ways to...
Marketing plan for Caudalie products in Saudi Arabia
Case study - 55 pages - Services marketing
Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...
Market evolution of luxurious products and service
Market study - 8 pages - Services marketing
The global luxury goods market has today, reached a peak. “We estimate the market of new luxury products and services to be $400 billion, growing at an annual rate of 15 percent” says Silverstein. According to Keane & McMillan (2004) “spending on luxuries (in Britain) has...
Derivative products
Essay - 5 pages - Finance
It is an indisputable fact that the present financial and economical tsunami is one of the worst slowdowns just close to the previous one, being the economic collapse in 1929. Indeed each semester previsions a particular percentage of growth. However, this foresight is depleting in terms of the...
Landon Care Products Incorporation
Case study - 5 pages - Human resources
Landon Care Products Incorporation is an American company that deals with cosmetics products, such as skin care products and it is based in Connecticut. Landon Care Products, Inc was acquired in January 2007 by a multibillion dollar beauty company from Europe called Avant-Garde and is now a part...
The application of the flexible production system to high-tech industries and services
Essay - 5 pages - Management
More than 20 years ago, Toyota revolutionized the production methods in the car industry due to its flexible production system called Toyota Production System. Originally called 'Just in Time Production', this system was built on the approach created by Sakichi & Kiichiro Toyoda and...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
The productive forces of United States of America
Thesis - 32 pages - Economy general
The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is new." Now...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple responded...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its main...
The growth of organic products in the United States and in China
Market study - 8 pages - Services marketing
An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal welfare. In...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as part of a family unit....
How did the rise of mass production transform the role of the United States in the international political economy?
Thesis - 4 pages - Political science
The early twentieth century saw one of the most dramatic shifts of power noted in the studies of international political economy. Preceding and throughout the Great Wars, the United States of America underwent such dramatic and influential changes in its domestic industries that it not only...
The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle. The concept of the...
An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to internationally...
Review the process for development of new products. Analyze why most new products fail. Respond to at least two of your fellow students' postings
Case study - 2 pages - Business strategy
Mullins and Walker (2010) state that greater attention must be given to new products and one of reasons why so many products fail is because not enough people want to buy them (p. 265). For this reason, there are systems in place to analyze ideas before proceeding to production. As stated in...
Innovation management and new product development
Case study - 19 pages - Management
Samsonite has chosen to position its brand in the niche market of high-end luggage. Before 2006, the brand was positioned mid-range. The downside for companies choosing this positioning is that they are attacked by both top and bottom. Moreover, Samsonite Black Label, born in 2005, positioned...
The comparison of thermo-stable Alpha-amylase products cloned in Bacillus stearothermophilus and Bacillus subtilis.
Case study - 4 pages - Biology
The enzyme Alpha-amylase accounts for about 30% of total enzyme production in the world and contributes to numerous industrial applications, extending from general products such as detergents, paper, beer and textiles to clinical biology, health science and even the pharmaceutical industry...
Marketing Plan of New Innovative Product: Morgan Life car
Case study - 10 pages - Services marketing
Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...
A war for identity: Vladimir Putin's image as a product of the war in the Northern Caucuses
Case study - 2 pages - Political science
Voloyda Putin stood atop a staircase looking down at the toilet that was fixated against the bottom stair of the communal apartment. He gripped the freezing metal handrail with his left hand and shifted the large wooden stick in his right. He had spotted another one. With his eye on the target...
From the 17th century to today, to what extend is French opera a "product" of French politics?
Essay - 4 pages - Arts and art history
Opera is a musical form of art in which the text is often sung. The singers enact the drama on stage, with costumes and other visual elements like dancing or a play of lights. Though it is often considered that opera was born in Italy around 1600, but even if Mazarin tried to import it to France...
Integrated solution for more efficient wind power production
Case study - 5 pages - Educational studies
This paper is an Essay Proposal that intended to outline different approaches applied by specialized experts in the field of renewable energy sources, of which wind energy is one area of the theme. In order to argue for the factors that influence efficiency of producing power out of wind energy,...
Criminal liability of corporations: A counter-productive policy?
Case study - 3 pages - Educational studies
Criminal liability is one of the central aspects of a democratic system, assuring that wrongdoers will be punished for acts committed against the society as a whole. Criminal law has an important role to play in regulating the behavior of individuals, ensuring they abide by criminal law and are...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in favour of...
