Review the process for development of new products. Analyze why most new products fail. Respond to at least two of your fellow students' postings
Case study - 2 pages - Business strategy
Mullins and Walker (2010) state that greater attention must be given to new products and one of reasons why so many products fail is because not enough people want to buy them (p. 265). For this reason, there are systems in place to analyze ideas before proceeding to production. As...
An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to internationally...
Innovation management and new product development
Case study - 19 pages - Management
Samsonite has chosen to position its brand in the niche market of high-end luggage. Before 2006, the brand was positioned mid-range. The downside for companies choosing this positioning is that they are attacked by both top and bottom. Moreover, Samsonite Black Label, born in 2005, positioned...
The comparison of thermo-stable Alpha-amylase products cloned in Bacillus stearothermophilus and Bacillus subtilis.
Case study - 4 pages - Biology
The enzyme Alpha-amylase accounts for about 30% of total enzyme production in the world and contributes to numerous industrial applications, extending from general products such as detergents, paper, beer and textiles to clinical biology, health science and even the pharmaceutical industry...
Integrated solution for more efficient wind power production
Case study - 5 pages - Educational studies
This paper is an Essay Proposal that intended to outline different approaches applied by specialized experts in the field of renewable energy sources, of which wind energy is one area of the theme. In order to argue for the factors that influence efficiency of producing power out of wind energy,...
The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle....
How do you determine the "right price" for tourism products?
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the...
A war for identity: Vladimir Putin's image as a product of the war in the Northern Caucuses
Case study - 2 pages - Political science
Voloyda Putin stood atop a staircase looking down at the toilet that was fixated against the bottom stair of the communal apartment. He gripped the freezing metal handrail with his left hand and shifted the large wooden stick in his right. He had spotted another one. With his eye on the target...
Cover letter for the position of Director of Channel Management and Product Management Sales
Sample letter - 1 pages - Management
I am writing to express my interest obtaining the position of Director of Channel Management and Product Management Sales at Titan Global Services. After conducting extensive research on Titan GS, I have been very impressed by the firm's outstanding reputation and culture. I am native to...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7...
Volkswagen USA: Will product diversity help Volkswagen UK overcome the adversities it has been facing?
Market study - 10 pages - Business strategy
"Among the many car manufacturers who have created a buzz with their many models, German car makers occupy a special place in the world. One of the German manufacturers, who has managed to carve a niche for itself, is Volkswagen. Volkswagen of America, (VWoA) as it is known, is the North...
History of Apple products
Case study - 8 pages - Services marketing
Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The launch of the...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin,...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
How did the rise of mass production transform the role of the United States in the international political economy?
Thesis - 4 pages - Political science
The early twentieth century saw one of the most dramatic shifts of power noted in the studies of international political economy. Preceding and throughout the Great Wars, the United States of America underwent such dramatic and influential changes in its domestic industries that it not only...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as part of a family unit....
The growth of organic products in the United States and in China
Market study - 8 pages - Services marketing
An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its main...
Hermes and the development of the product "the Amazon "
Case study - 10 pages - Services marketing
The problem posed here is: how did the Amazon evolve and promote product development to increase sales? To address this problem, we'll explore: - the opportunities and threats to the environment, strengths and weaknesses of Amazon, the targets chosen and positioning, and the adaptation...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...
Define and explain the concept of an income elasticity of demand for a product
Essay - 4 pages - Economy general
Would you expect the income elasticity for potatoes and DVDs to be large or small? If the supply of oil is price inelastic in the short term, what would you expect the impact of an outwards shift in the demand for oil to be? What might happen in such a situation in the long term? In economics we...
A study on search system for e-learning products
Essay - 5 pages - Computer science
In this paper, we propose the E-learning product search system (ELSS) which can provides high quality information fitted to the learners' demands. ELSS can also provide the accurate information that doesn't contain unnecessary information in mass e-learning products on the internet....
Dog Day Care Center: product project
Case study - 6 pages - Services marketing
Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Co-gasification of municipal sewage sludge and asphaltene residue from refineries for production of synfuels/power
Essay - 5 pages - Ecology & environment
One of the gravest problems being experienced by non-oil producing developing country like India is spiraling prices of petroleum crude which has seriously inhibited growth of power sector thereby considerably decelerating the growth rate. Added to this, the explosion in the population of the...
Production of bacteria colonies containing normal and mutated version of the same gene (encoding for Bacillus thuringiensis toxin) to compare the activity of the corresponding proteins
Essay - 13 pages - Medical studies
The Bacillus thuringiensis (Bt) is a bacterium which mostly has insects as hosts. When the growing conditions are bad (lack in nutrients, bad temperature etc.), Bt produces spores, sleeping forms of the bacterium, which are able to resist even extreme conditions. What makes Bt different from...
Analysis of advertising a consumer product: Coca-Cola (2006)
Thesis - 2 pages - Services marketing
This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle....
