The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the...
Porter's competitive analysis
Thesis - 6 pages - Management
The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was developed...
Start-ups and the business of personalization of textiles and advertising objects in France
Case study - 11 pages - Business strategy
Start-ups are, unlike SMEs, based on an activity that has great growth potential. Within this very attractive sector, the world of advertising is not to be outdone. Indeed, the use of articles or advertising objects is a fast-growing market that is experiencing growing interest from start-ups....
International trade theories - An overview from Mercantilism to Porter's Diamond
Essay - 7 pages - Business strategy
International trade among nations is an old practice that can be traced back to early Assyrian, Babylonian, Egyptian, and Phoenician civilizations. These and other ancient civilizations acknowledged that trade can be tied directly to a superior quality of life for the citizens of all the...
Market segmentation targeting positioning and Porter's generic model
Thesis - 8 pages - Services marketing
For past 20 to 30 years market segmentation has been defined in different ways. Marketers are breaking the market into parts, to segment the buyers. Based on characteristics and the buyers needs the marketing strategist will categorize buyers. A well developed strategy will help the organization...
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...
Corporate Valuation - Domino's Pizza
Financial analysis - 5 pages - Finance
Domino's Pizza is one of the leading fast-food companies in the world, acting on the Quick Service Restaurant market. They have approximately 18 500 stores over the world, in more than 90 countries. The company's history started in the 60's in the USA, and the group initially remained...
Term Paper: GPS Phone Case
Business plan - 28 pages - Business strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
Internal and External Analysis of the Company "Chez le brasseur - La Valette"
Case study - 12 pages - Catering marketing
Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
Analysis of the strategy of the American company Netflix
Case study - 5 pages - Business strategy
Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD"...
Megacorp's Crane Manufacturing company (CMC) operations analysis
Essay - 7 pages - Business strategy
Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
Samsung Business Report in UK Market
Case study - 7 pages - ICT marketing
This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017,...
Strategic management in an organization
Thesis - 14 pages - Management
According to Johnson, Scholes and Whittington, ‘Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many models and senior...
Corporate social responsibility: An overview
Thesis - 5 pages - Management
Corporate Social Responsibility (CSR) is a concept that has been around for a while, but it has become increasingly relevant as the forces of globalization have become fiercer, and as the issue of environmental sustainability become more recognized by businesses and the customers that...
Intel Strategic Analysis
Case study - 7 pages - Business strategy
Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a...
The case for corporate social responsibility
Thesis - 4 pages - Management
The idea of corporate social responsibility (CSR) has emerged in the recent decades as a point of discussion within the business world. Some advocate for it, while others are adamantly opposed to the idea. It is a type of corporate self-regulation that is supposed to be built into the business...
Soft capitalism as related to therapeutic modes of work
Essay - 71 pages - Services marketing
The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to engage in a free exchange of ideas, the...
