SWOT Analysis - British Airways (2010)
Case study - 8 pages - Business strategy
British Airways (BA) has recently announced a merger with Iberia the results for both firms are due in May 2011. This case study will look at industrial relations within BA and how they will affect the recent merger and what is necessary to align both firms' resources whilst causing the least...
Porter's Five forces - Nespresso
Thesis - 4 pages - Services marketing
Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak...
Competitive Environment Analysis : Haagen- Dazs
Case study - 24 pages - Business strategy
Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the...
"Nespresso, what else? " - A strategic analysis
Case study - 30 pages - Business strategy
During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted coffee...
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Strategic analysis of the European industry of beer
Essay - 5 pages - Services marketing
Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many factors...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
Strategic analysis of Starbucks Coffee
Case study - 22 pages - Business strategy
Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...
Analysis of the anthologized story, "Flowering Judas"
Case study - 3 pages - Literature
The story incorporates a series of flashbacks, although the story of Flowering Judas happens in a period of one evening shortly after the revolution in Obregon in the 1920s. The story begins by the protagonist Laura, an American woman, returning to the hacienda. Laura is a catholic and a virgin,...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Porter's Five Forces - Areva, the French nuclear energy operator
Thesis - 4 pages - Business strategy
As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most large...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Strategic analysis of Mercedes Benz
Essay - 28 pages - Accounting
Mercedes-Benz is a German brand of automobiles, buses, coaches and trucks from the DaimlerChrysler company (formerly Daimler-Benz), commonly known as Mercedes. Mercedes-Benz is the world's oldest automobile manufacturer and the origin of the company dates back to the 1880s, when Gottlieb Daimler...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Porter and Tapscott Polemics - Are there new business objectives and methods to achieve them?
Thesis - 6 pages - Management
The tremendous growth of the information and communications technologies (ICT) and its deep penetration in all areas of human activities, is profoundly reshaping the economic, societal and private life landscape of the world of today. The issue of the Internet was actually the core reason for a...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
FedEx strategic analysis
Dissertation - 32 pages - Business strategy
FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...
Critical analysis of ExxonMobil and British Petroleum
Case study - 12 pages - Business strategy
ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...
Analysis of SNCF's information system management
Essay - 8 pages - Management
The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it is difficult to imagine that a production...
The Falling Leader: An analysis of Sony's decline in the games console industry
Thesis - 4 pages - Business strategy
The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games industry looked...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Integrating supply chain management and strategic management: The basis for analysis of the grain industry
Thesis - 6 pages - Management
The observed corporate changes in many supply chains in Australia suggest that instability rather than stability is a consistent pattern in corporate supply chain relationships. This observation should not be surprising given the dynamic impacts of competitive strategy and has been extensively...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
