Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
International expansion of the Essilor Group
Case study - 2 pages - Business strategy
Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...
Recommendation and consistency check - Air France Cargo liner
Case study - 4 pages - Services marketing
It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...
Kodak - Market study on its Global reach
Market study - 7 pages - Business strategy
Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and Entertainment...
Case study Renault - Nissan
Case study - 18 pages - Business strategy
A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...
Organization of Lyon terminal inside the CNR (Compagnie Nationale du Rhône)
Thesis - 11 pages - Business strategy
The CNR or Compagnie Nationale du Rhône has several main activities: - First, it is an independent electricity producer. Thanks to its electric plants, the company produces around 16 billion kwh that have been sold directly to the European market since 2001. In order to do this, the CNR signed a...
The establishment of a council of regional networks
Thesis - 12 pages - Social, moral & civic education
Where are the care networks? Fruits of individual and local initiatives in the 80s, formalized as an experiment from 1996, this new way of organizing care are sentencing. Recently Dr. Menard, president of the CNR (National Coordination Network), castigated a dual discourse on the part of...
Total quality management (TQM)
Thesis - 7 pages - Management
Over the past several decades, countless construction projects have failed as a direct result of poor quality management. The relationship between client and contractor is at times strained by deviant expectations and building requirements, thus reducing the capacity for effective...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
The role of Poland in EU policies toward Eastern Europe: is Poland a bridge between East and West?
Essay - 4 pages - European union
It is often hard to define a common foreign policy of the EU, as in most cases national interest and bilateral relations are the rule. Nevertheless, some agreements and partnerships have created and enhanced ties between the EU and other countries of Eastern Europe. The enlargement of the...
The U.S. Collaboration with Partners After 2014 in the Fight Against ISIS
Case study - 7 pages - Modern history
The battle against ISIS is locally conducted in the Middle East is local, where ISIS has firm roots and has led to a lot of violence. The area is by political instability, erupting tensions, and complex alliances, so the fight against ISIS becomes more complicated. The U.S., as the central actor...
Supply chain management
Dissertation - 26 pages - Management
Every organization with a service or manufacturing entity needs a robust supply chain management in order to gain and maintain a competitive advantage within supply chain alliances and partnerships. An independent firm on its own may not have all the resources to match its competitors. But...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan...
British Petroleum and the BTC pipeline
Case study - 7 pages - Management
The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...
Great Britain, the United States and the Commonwealth
Essay - 14 pages - Modern history
The aim of the lecture is to determine whether there is really a special relationship between Britain and the US. It was only in the aftermath of the Second World War that the term of special relationship came to be used to describe the partnership between Britain and America. Indeed,...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Relationship between Moldova and European Union
Essay - 8 pages - Political science
The Economist recently published an article on Moldova entitled “the country that Europe forgot” describing the tiny Republic which, due to an unhappy combination of economic, political and geopolitical factors, is the “last in the queue for love and attention”. Such...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
ABC COAL - Talent Management Plan
Case study - 5 pages - Management
Strategic issues are critical challenges that affect the general performance of an organization. In connection to this, strategic planning is concerned with determining the future of an organization, achieving the set goals and working towards them. ABC Coal is one of the biggest companies in our...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
World Cup 2007 - Rugby
Case study - 5 pages - Educational studies
The sixth edition of the Rugby World Cup was held in France from September 7 to October 30, 2007 in twelve different stages. The competition was won by South African team that beat the England team in the finals. Rugby World Cup was the biggest sporting event of 2007 worldwide. Since its creation...
Corporate Compliance Plan
Case study - 7 pages - Management
Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...
Case study: France telecom
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Marketing channel analysis of Hewlett-Packard
Essay - 7 pages - Business strategy
Hewlett-Packard (HP) was founded on January 1, 1939 by Bill Hewlett and Dave Packard. The decision to create this partnership was made in the now historic HP Garage in Palo Alto, California. This garage is now considered the birthplace of the Silicon Valley (About HP). HP has since grown...
Doing business in Poland
Course material - 10 pages - Business strategy
Located in Central Europe, Poland is a country of 38 million people in an area of 312,000 km². The country is bordered by Germany to the west, the Czech Republic and Slovakia to the south, Ukraine, Belarus and Lithuania to the east, and the Baltic Sea and Kaliningrad Oblast to the north. In 1989,...
Nike case : hitting the wall
Case study - 3 pages - Business strategy
A firm's success depends on its social legitimacy. Usually, in the consumer's mind, the importance of a firm relies on what it can bring to the society. Therefore, for Nike, relocations basically mean that the company takes away jobs from US citizens. Moreover, Nike's labor scandals have...
