The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy
Essay - 7 pages - International relations
Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...
Rezidor SAS: CRM in the hospitality industry
Essay - 8 pages - Management
It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...
Business and society
Thesis - 2 pages - Business strategy
A partnership is a type of business in which partners share with each other the profits or losses of the business. In a partnership the owners share financial obligation and are tax individually. A corporation is a legal body separate from the people that own it. It may be owned by...
Case study: Levis Strauss Signature
Case study - 4 pages - Business strategy
The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...
The creation of Limited Liability Companies (LLC) in United States
Case study - 2 pages - Business strategy
'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong....
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
Porsche and the marketing analysis
Case study - 30 pages - Services marketing
This document is dedicated to the automaker who was born in 1948 in the village of Gmund in Austria; the builder won all sorts of competitions, including the 24 Hours of Le Mans 16 times; the builder who has created a myth by his range of Cars: Ferdinand Porsche. Today everyone knows the brand...
Study of the site of Monster.com (2007)
Case study - 9 pages - Services marketing
Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion. According to Patrick Pedersen, director of...
The WWF climate savers strategy: In search of the "Giant Step"
Case study - 12 pages - Educational studies
WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in...
All is fair in Love and War
Essay - 3 pages - Philosophy
House of Cards is not a show about several different characters that simply live and work in a semi-connected world; it is about Frank Underwood, the House Majority Whip, and how everything and everyone exists to serve his ambitions. Everyone in the series is defined by their relationship to...
Johnson & Johnson: US vital for long term sustainability
Market study - 10 pages - Business strategy
Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical devices &...
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
Player in the international market: The introduction of Emmi energy drink
Thesis - 20 pages - Services marketing
As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics, mechanics, engineering & technology
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability...
Business plan: Marriage/Wedding fairies
Business plan - 22 pages - Business strategy
In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service...
Failures and benefits of free trade and the role of World Trade Organization (WTO)
Essay - 10 pages - Economy general
The free flow of international trade gained significance after the Second World War when the General Agreement on Tariffs and Trade (GATT) was tabled. The GATT was followed by the formation of the World Trade Organization (WTO) in 1995. The WTO was formed to establish rules for international...
Strategic analysis of Porsche
Case study - 24 pages - Services marketing
How profitable an automotive manufacturer is, mainly depends on how he can use his production facilities to full capacity. Examples of manufacturers, who are unable to do so, are Opel or Volkswagen, where overproduction leads to small profit margins. The strategy of Porsche is the opposite....
Pharmaceutical industry analysis and merck's strategic assessement
Case study - 8 pages - Business strategy
The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this industry, due to its...
Phases of Disaster Management
Essay - 6 pages - Management
Disaster management is the systematic and efficient process of adequately preparing for and promptly responding to catastrophic events. The process encompasses many stages of emergency management, including planning and preparation, mitigation, response, and recovery. Disaster management adheres...
Organizational transformation, models restructure, traditional police agencies into community policing: Exploratory case study of three police departments in Norway
Case study - 20 pages - Political science
When organizational transformation succeeds, say the corporate change experts, employees feel they are working for a different company. Transformation is a radical change process, undertaken to respond to a crisis or to take advantage of a great opportunity. It has a much more profound effect...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
DreamShare business plan
Business plan - 15 pages - Computer science
We are going to launch an innovative community website in France. The company responsible will be a partnership. The product and the Company will have the same name: Dreamshare. Our concept is pretty similar to the concept that our competitors have come up with (Myspace, Facebook). Though...
American Airlines vs. Southwest Airlines
Case study - 10 pages - Finance
The Airline market is facing problems across the years. Before, national companies were leader in their countries, but with the opening of the airline market, the deregulation of the industry and the globalization phenomenon thousand of new airlines have borne. What does it mean? Traditional...
Supply chain security in the United States
Essay - 10 pages - Management
A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept 11 posed a clear threat on global exchange, and...
International management in the chinese market (2009)
Case study - 9 pages - Services marketing
We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a share of the Chinese...
Case study renault - nissan - published: 23/11/2010
Case study - 20 pages - Business strategy
This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
