Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?
Thesis - 24 pages - Tourism marketing
In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...
Why has the development experience of sub-Saharan Africa diverged markedly from that of other developing regions?
Essay - 6 pages - Economy general
The recent images of migrants from Sub-Saharan Africa dying on the border of the Spanish territories of Ceuta and Melilla reminded the Northern opinion of the reality of life in the poorest region in the world . Migrants from Sub-Saharan Africa flee such horrible conditions of life, and such a...
Porter's Five Forces - Fitbit
Case study - 4 pages - Sport marketing
Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology & social sciences
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...
Wine Yield Forescasts Using EO and Weather Data
Internship report - 16 pages - Computer science
Yield forecast methods based on satellite imagery are numerous, and they are usually built around diverse machine learning approaches. This internship was an introduction to a whole remote sensing workflow development, from the input data retrieving to the final forecast itself, which is to be...
European urban policies - A summary note on the urban agenda for the EU
Summary - 15 pages - Social, moral & civic education
Today more than half of the world's population lives in urban areas. This figure is projected to increase to 80% by 2050 (United Nations, 2019). Even though Cities are home to many complex, interlinked challenges (related to climate control, energy efficiency, pollution, and many more) they...
The COVID-19 Impact on Diversity and Inclusion
Worksheets - 3 pages - Human resources
It's no secret that COVID-19 has wreaked havoc across the world, bringing entire nations to a standstill, and devastating the global economy. For many organisations, 2020 has been a real struggle with businesses closing down, making redundancies, and losing large amounts of revenue during the...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia Pacific region...
Understanding the World Through the Study of Foreign Languages
Essay - 2 pages - Sociology & social sciences
Nowadays, communicating can be done in various ways. The voice, hands, body language or even texts can be effective ways of spreading a message. However, the main barrier stopping us from easily communicating with every single population is the variety of languages. It is to say that translating...
What future for the French economy after the Covid-19 crisis? - The "France 2030" investment plan proposed by President Macron
Essay - 6 pages - Economic politics
In 2020, the health crisis caused a recession of -7.9% for France. France had a fairly stable economy before the crisis and the various confinements led to a negative evolution of the economy as well as a recession in GDP. The French economy is growing little but resisting the crisis. For...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
State of the Nation and Company Review (Microsoft)
Market study - 2 pages - Economic politics
Individual economic figures and their changes represent a complete and precise picture of the current economy. The real GDP jumped at an annual rate of 3.4% during the fourth quarter of 2023 after a substantial 4.9 percent rise in the third quarter (Bureau of Economic Analysis, 2023). This...
Work Life Balance in Remote Working
Dissertation - 3 pages - Management
For years, the employee's work life and life at home were shared by working away from home office. Thus, the beginning of remote working was a sign of revolutionization in the classical work-life balance paradigm, opening opportunities and difficulties for individuals and the organization...
PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
SWOT Analysis - Netflix
Case study - 3 pages - ICT marketing
Netflix, founded by Reed Hastings and Marc Randolph in 1997, is an online streaming service that allows its members who pay subscription fees to watch television shows, movies, series and documentaries from their devices using internet connection. Netflix originated in the United States as an...
SWOT Analysis - Coca Cola - published: 04/02/2021
Case study - 4 pages - Brand management
Coca-Cola is a sweetened carbonated beverage produced by The Coca-Cola Company. The product was invented in 1886 in America by Dr John Stith Pemberton who produced the syrup for Coca-Cola. Pemberton advertised the drink as a medicinal beverage for headache relief. The beverage was first sold as a...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
What are the potential consequences and influence of the brexit on the UK and the EU?
Essay - 5 pages - European union
The term Brexit is an abbreviation of British Exit, which means the leaving of the United Kingdom from the European Union. January 1, 1973, is a key date for the United Kingdom: it saw its entry into the European Union (EU). But on June 23, 2016, a general referendum was held on whether Britain...
SWOT Analysis - Starbucks
Case study - 5 pages - Services marketing
STARBUCKS is a global American company specializing in the business of coffee, hot drinks and related products. The group has existed for 50 years in the United States and is headquartered in its hometown Seattle. The company initially specialized in the trade of coffee beans, tea and spices,...
SWOT Analysis - Zoom
Case study - 5 pages - ICT marketing
Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...
SWOT Analysis - Amazon
Case study - 6 pages - Distribution marketing
In order to better understand Amazon's SWOT analysis, it is worth going back to its history. Amazon is an American-born, Seattle-based e-commerce company. Originally, the Amazon company was only involved in distance selling of books, then diversified by offering cultural products, and finally...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
Bird flu
Thesis - 4 pages - Medical studies
Avian influenza is caused by type A strains of influenza virus and is an infectious disease that affects birds. There are 15 known subtypes of avian influenza virus. Thus, there is a vast reservoir of potential influenza viruses circulating in the bird population. The virus that causes the...
SWOT Analysis - Burger King
Case study - 5 pages - Brand management
The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975, the group...
British Airways - case study
Case study - 29 pages - Business strategy
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
PESTEL Analysis - Emirates
Case study - 5 pages - Tourism marketing
Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They...
SWOT Analysis - eBay
Case study - 5 pages - Digital & e-marketing
Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to offer online...
